UAE’s MoHAP launches world’s first Metaverse customer happiness service centre

The UAE’s Ministry of Health and Prevention (MoHAP) has launched the world’s first Metaverse customer happiness service centre at the Arab Health 2022.

The step ushers in a new era of digital reality and human-computer interaction in government health care services, by enhancing the integration of the real, virtual and digital world.

Although the full version of the MoHAP MetaHealth platform is expected to be launched by mid-2022, visitors to Arab Health 2022 will have the opportunity to instantly teleport into the world of MetaHealth and choose to speak with a real employee from the customer happiness centre in a must-try experience.

The ministry of health receives visitors at its stand at Arab Health 2022 and invites them to experience MetaHealth to learn how the ministry is well prepared for the future and its commitment to providing services beyond expectations.

The new technology also provides an opportunity for customers to join the MetaHealth space and move from their current location to the Ministry’s virtual customer happiness centre, without actually crossing the distance between the two areas. Customers, then, can request information, submit documents, pay fees and more, with the actual faces of users being displayed in the virtual room instead of avatars.

The new service also provides a tangible solution for the people of determination who are unable to move physically from their homes to one of the centres and finish their transactions smoothly.

Ready to explore the digital space? Customers’ journey is becoming 3 dimensional with our ‘Metaverse’ project. Together we will design a reality out of the visual world. #MOHAP #ArabHealth #ArabHealth2022 #Metaverse pic.twitter.com/UflNUDmnfU

— وزارة الصحة ووقاية المجتمع – MOHAP UAE (@mohapuae) January 25, 2022

Abdul Rahman bin Mohammad bin Nasser Al Owais, Minister of Health and Prevention said: “Today, we are experiencing the world of Metaverse, with the launch of the world’s first virtual customer happiness center in the three-dimensional digital space, in the first experience of its kind, in preparation for a new and promising future health sector through Arab Health, one of the largest international exhibitions.”

The UAE health minister asserted that virtual reality technology will play a more important role in the future of the UAE during the next fifty years, especially in light of the development of advanced digital infrastructure.

Dr Muhammad Salim Al Olama, undersecretary of the Ministry and chairman of the board of directors of the Emirates Health Services pointed out that the field of customer service, which the ministry is reinventing within a sustainable virtual environment, is the best convenient and safe model for receiving customers in the ministry and completing their transactions in a decentralised digital platform.

Al Olama explained that the ministry intends to expand the range of services it provides through the virtual environment offered by this innovative technology, so as to continue its pioneering journey towards the improvement of the quality of life of the community.

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