UAE’s e& partners with Meta to drive innovation

UAE’s telecom major e& (formerly known as Etisalat) has announced a strategic partnership with Meta.

Throughout its digital communication strategies, the firms will focus on use cases that combine with Meta products and solutions, consumer channel digitisation, augmented reality (AR) and virtual reality (VR) experiences, and conversational commerce.

As part of its strategy, e& will elevate its global positioning by zoning in on creative development and automation, immersive experiences and strategic partnerships, a statement said.

Internally, a group-wide effort will be made to promote a more productive work culture by developing individualised learning pathways and certifications, providing training and seminars, adopting effective internal communications strategies, and enhancing workplace cooperation.

“Our partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration,” said Hatem Dowidar, CEO, e&. “We are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey for the benefit of our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.

We are excited to announce a strategic partnership roadmap with @Meta. We will work together on use cases that integrate with the latest #Meta products and solutions, consumer channel digitalisation, enhancing Augmented Reality (AR) and (1-2) pic.twitter.com/CQ22llHaVf

— e& (@etisalatAnd) March 31, 2022

“An important element in our partnership with Meta is to design powerful, seamless digital experiences for all our customers so that they are empowered to advance their own digital transformation agenda with our support. Our advanced 5G network will ensure that we provide a platform that will combine multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently.”

Commenting on the partnership, Fares Akkad, regional director for MENA at Meta, said: “At Meta, we’re focused on continuing to build innovative products and tools, so we can keep helping businesses and partners connect with people. We are excited to work with e& to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.”

Meanwhile, Etisalat Group changed its brand identity to e&, effective from February 23, 2022.

The telecoms business currently continues to operate, led by Etisalat UAE in e &’s home market and by existing subsidiaries for international operations.

Read: UAE telecom major Etisalat Group rebrands as e&

Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, internet of things (IoT) and artificial intelligence (AI), and deploying mega projects.