UAE lender ADIB launches remote sales platform

Abu Dhabi Islamic Bank (ADIB) has launched a remote sales platform allowing customers to apply for personal finance, covered cards, takaful, and other banking products remotely.

The platform is equipped with virtual banking tools, including online application and electronic signature services.

It also integrates virtual communications tools, including video conferencing and real-time screen sharing, to boost collaboration between customers and sales representatives.

Since its launch, over half of ADIB card sales are being conducted on the remote sales platform.

“In recent months, we have witnessed a strong uptake for digital services with 75 per cent of our customers now enrolled through the bank’s digital channels,” said Samih Awadhalla, head of retail distribution at ADIB.

“In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalised service delivered by our team of retail banking experts.”

ADIB has recorded a considerable surge in demand for its digital banking services in 2020. Around 94 per cent of its banking transactions, including fund transfers, are conducted digitally, while 65 per cent of customer updates are made through the bank’s digital channels.

In addition, half of the new customers have opened their accounts digitally.

Previously, the bank introduced a digital booking service, enabling customers to schedule their branch visits ahead of time through the online banking platform and mobile banking app.

The bank reported a net profit of Dhs587.6m for H1 2020, down 52 per cent year-on-year.

Read: Abu Dhabi Islamic Bank records 52% decrease in net profit for H1 2020