Vilhelm Hedberg

Founder, ekar

The founder of the self-drive mobility company, ekar, has over 10 years of experience in quality management and logistics verticals.

His first UAE-based role was at Wilhelmsen Lines, where he was responsible for the shipment of over one million automobiles throughout the Middle East. In 2016, Hedberg founded ekar, which has grown from a 15-vehicle pilot programme with Etihad Airways to a multi-country service, used by more than 200,000 customers, having booked a whopping 1.3 million trips. Ekar also launched its car subscription offering earlier this year.