LEAP 2025: What tech leaders have to say about their participation
We spoke to key leaders from these companies about the event and their participation
Taha Khalifa, GM Middle East and Africa, Intel
For Intel, LEAP 2025 has offered a strategic platform to showcase its latest technological advancements and engage with a diverse audience of industry leaders, innovators, and investors.
The event’s focus on cutting-edge technologies such as artificial intelligence, cloud computing, and smart cities aligns with Intel’s core business areas, providing opportunities to explore collaborations and partnerships.
Ahmad Sidawi, country manager, Saudi Arabia and Bahrain, Genesys
LEAP 2025 has been a great opportunity for us to present the future of customer experience and how Genesys is transforming this space through AI-powered Experience Orchestration. We’ve been showcasing how the Genesys Cloud platform is enabling businesses to deliver personalised and seamless customer service across every touchpoint. With innovations in AI, chatbots, and analytics, we help businesses improve engagement and enhance satisfaction. At LEAP, we’ve been demonstrating how companies can harness the power of intelligent automation to optimise their customer journeys, reduce operational costs, and drive growth.
Samer Diya, META VP, Forcepoint
As one of the most prominent technology shows in the region, LEAP in Saudi Arabia offers an opportunity to reiterate the importance of data security in the digital world. While AI has quickly become integral to business operations, the ongoing AI transformation has only amplified the reality that data is every organisation’s top asset — which is why protecting it everywhere is critical. Coupled with shifting global regulatory requirements, businesses must understand how to proactively bolster their data security posture.
Our objective at LEAP has been to collaborate with our partners across Saudi Arabia to highlight how our ‘Data Security Everywhere’ approach empowers organisations to securely and compliantly navigate their unique digital and AI transformation. Prioritising data security wherever it resides has proven to be essential – especially as Saudi Arabia continues to elevate into the global AI sector through initiatives like Vision 2030 and Project Transcendence. This year, we’re focused on investing in technology that delivers complete endpoint data protection, visibility and control of high-risk data, secure web usage, and secure SaaS app usage. Through our advancements in DLP, DSPM, SWG and CASB technologies, we are working with partners across the region to deliver real-time visibility and control without compromising user productivity.
LEAP has provided the ideal space to demonstrate how organisations can innovate confidently while tackling the growing demand for data security. It’s also a platform for collaboration, allowing us to exchange insights, engage with forward-thinking partners, and explore solutions to today’s most pressing cybersecurity challenges.
Meriam ElOuazzani, senior regional director META, SentinelOne
The Middle East continues to be a thriving hub for digital transformation, and events like LEAP spotlight the region’s role in shaping the future of technology. Cybersecurity remains a cornerstone of innovation, and at SentinelOne, we are proud to lead the way with autonomous, AI-driven solutions that empower organisations to stay ahead of advanced threats. As the digital economy grows exponentially, so does the complexity of cyber risks.
Our participation at LEAP 2025 highlights our commitment to delivering hyper-resilient, automated security solutions that not only protect businesses but also accelerate their growth in an increasingly connected world. At SentinelOne, we believe in equipping enterprises with the tools to confidently embrace digital transformation without compromise. We enjoyed engaging with partners, customers, and industry leaders at LEAP, showcasing how our cutting-edge EDR, XDR, and ITDR solutions are enabling smarter, faster, and more secure innovations.
Rami Beidas, country GM for Saudi Arabia at NTT DATA MEA
At LEAP 2025, NTT DATA MEA has been showcasing a diverse range of innovative solutions that demonstrate the company’s expertise in sports technology, IoT, robotics, healthcare, cybersecurity, and managed services.
NTT DATA’s senior executives took to the stage at the LEAP Conference, sharing insights on key industry topics. On February 11, Christian Koch, SVP of Cybersecurity for IoT/OT, Innovations and Business Development at NTT DATA, delivered a keynote titled ‘Cybersecurity in Smart Cities: Safeguarding the Digital Pulse of Urban Life’. Additionally, on February 10, Prashil Gareeb, VP of Managed Networking and Collaboration Services at NTT DATA MEA, joined a panel discussion on ‘The Future of Work: Intersection of Social Enterprises and Emerging Technologies’.
NTT DATA MEA is showcasing advanced sports tech solutions designed to enhance fan engagement and sports operations. These solutions highlight advancements in artificial intelligence (AI), analytics, and digital twin technologies. The company’s recent partnership with Arsenal, and other prominent sporting organisations, emphasises the relevance of its offerings to Saudi Arabia, especially as the nation gears up to host the FIFA World Cup in 2034.
NTT DATA is also showcasing its healthcare solutions that aim to transform patient care and operational workflows, alongside its robust cybersecurity offerings designed to counter evolving digital threats. The company’s comprehensive managed services portfolio will demonstrate its ability to optimize IT infrastructure and streamline operations, reinforcing its commitment to delivering end-to-end solutions.
LEAP this year has been a great opportunity for us to engage with key stakeholders, including government entities, enterprises, and tech innovators, to demonstrate how our advanced offerings — spanning AI, IoT, smart cities, cloud, and cybersecurity — can support the region’s strategic goals. We have been engaging with partners, showcasing our leadership in the technology landscape, and positioning NTT DATA as a trusted partner in delivering cutting-edge solutions to drive sustainable growth across industries in the kingdom.
Harish Chib, VP of Emerging Markets, Middle East and Africa, Sophos
At LEAP 2025, Sophos is showcasing cutting-edge innovations designed to address the ever-evolving cybersecurity landscape. These include our AI-powered managed detection and response (MDR) service, which combines advanced machine learning with 24/7 proactive threat hunting to detect and neutralise attacks before they cause harm. Our extended detection and response (XDR) solution further leverages AI-driven analytics, integrating data from endpoints, servers, firewalls, and email to deliver a unified and intelligent threat response.
We are also highlighting our next-generation XGS Series firewalls, which use AI to enhance performance and detect sophisticated threats in real-time, providing organisations with robust and adaptive security.
As first-time participants at LEAP, this has been a unique opportunity to reinforce Sophos’ leadership in cybersecurity innovation, connect with industry professionals, and explore partnerships in this dynamic region. LEAP offers an unparalleled platform to share our vision, demonstrate how AI powers our solutions, and show how Sophos is empowering businesses to stay ahead of modern, AI-enabled threats.
Ahmad Sidawi, country manager, Saudi Arabia and Bahrain, Genesys
LEAP 2025 has been a great opportunity for us to present the future of customer experience and how Genesys is transforming this space through AI-powered Experience Orchestration. We’re excited to showcase how the Genesys Cloud platform enables businesses to deliver personalised and seamless customer service across every touchpoint.
With innovations in AI, chatbots, and analytics, we can help businesses improve engagement and enhance satisfaction. At LEAP, we’ve been demonstrating how companies can harness the power of intelligent automation to optimise their customer journeys, reduce operational costs, and drive growth.
