Talabat to launch operations in Iraq

Online food and grocery delivery app Talabat will launch its services in Iraq in 2021 in a bid to expand regionally.

The announcement marks Talabat’s expansion in its ninth market within the MENA region.

The app will initially launch operations in Erbil, Iraqi Kurdistan early next year, before expanding into Federal Iraq in 2021.

Founded in Kuwait in 2004, Talabat aims to transform food delivery in Iraq, helping restaurant partners grow, while allowing customers to enjoy affordability, variety and speed of delivery.

“Iraq is a country with a definite love of food, which is why we cannot wait to enter the market,” said Tomaso Rodriguez, CEO at Talabat.

“We’re excited to enable that rich culinary heritage to be shared to the broader community by further developing the online delivery experience for customers, and partnering with local restaurants to fuel their growth through our platform, as well as creating employment opportunities for local talent across our operations.”

Iraqi customers will be able to download the Talabat app on the IOS app store or Google Play from December onwards.

In April, Talabat expanded its Daily by Talabat service to deliver groceries 24×7 across many parts of Dubai.

Read: Talabat now offers 24×7 grocery delivery service in Dubai

Talabat is the Middle East’s largest online food delivery platform, and is wholly-owned by German firm Delivery Hero, which also owns delivery startup Carriage.

Also read: Covid-19: Talabat CEO on how the regional food delivery business been impacted