Instagram in particular, is a social media platform that ranks supreme when it comes to its potential as a marketing tool, especially amongst B2C brands
Maaz Sheikh on how the online streaming service has grown its reach in the MENA region
The new ‘Clubhouse’ app is a global platform where users can listen and converse in real-time
Personal luxury sales in the UAE and the Middle East has, expectedly, nosedived. But luxury retailers are pushing forward a multi-pronged strategy that will – if successful – result in a gradual resurgence of the industry