The third edition raised the number of domestic tourists to 1.4 million, an increase of 8 per cent over the previous edition
Running from December 15 until the end of January 2022, the campaign will highlight the diversity of the UAE’s touristic and recreational attractions
The campaign helped raise hotel occupancy across the UAE by 17 per cent year-on-year, increasing the average hotel room price to Dhs450 per night
Participants invited to post images or short videos of their winter activities across the UAE
The UAE’s domestic tourism sector contributed Dhs41.2bn to the national economy in 2019
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