#World’s Coolest Winter

Video: Sheikh Mohammed launches UAE’s winter tourism campaign

Running from December 15 until the end of January 2022, the campaign will highlight the diversity of the UAE’s touristic and recreational attractions

Sheikh Mohammed bin Rashid Al Maktoum

UAE’s World’s Coolest Winter campaign nets Dhs1bn revenue for domestic hospitality sector

The campaign helped raise hotel occupancy across the UAE by 17 per cent year-on-year, increasing the average hotel room price to Dhs450 per night

First winners of UAE’s ‘World’s Coolest Winter Challenge’ announced

Participants invited to post images or short videos of their winter activities across the UAE

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai

Sheikh Mohammed launches the UAE’s first federal domestic tourism campaign

The UAE’s domestic tourism sector contributed Dhs41.2bn to the national economy in 2019