#toys

Toy tracks to trendsetters: Mattel's Ruth Henriquez on the Hot Wheels-B-Hype collab

Toy tracks to trendsetters: Mattel’s Ruth Henriquez on the Hot Wheels-B-Hype collab

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, Publishing, and Location-Based Entertainment at Mattel EMEA tell us more about the collab

Lego opens first retail store in Saudi Arabia

The store will have interactive stations for children and their families to play and engage