saving - loud budgeting

Loud budgeting: How a TikTok trend can help your wallet in the new year 

This trend encourages users to boldly express their budget constraints and rethink their spending habits

Khaby Lame partners with Talabat

World’s biggest TikTok star Khaby Lame partners with Talabat in Egypt in new ad

Talabat’s collaboration with the TikTok star aims to target Egypt’s young demographic while expanding its reach

Tako TikTok

TikTok is testing an AI chatbot named Tako

The Tako test is currently available to a small number of employees, according to Daniel Buchuk, an analyst at Watchful


Abu Dhabi’s G42 buys ByteDance stake at $220bn valuation

G42 acquired a $100m-plus stake from existing investors in recent months through its 42XFund, Bloomberg reported

TikTok teens

TikTok adds new features for teens and families

The new features build upon the existing safety settings


TikTok celebrates the most inspiring creators and popular communities

The #ForYouParty which included an immersive event was held at Sound Stage 2, Dubai Studio City

Online sales to get a boost during football season: TikTok reedseer

World Cup, Black Friday to boost online retail in MENA region to $8.4bn, predict Redseer, TikTok

According to the report, with offline sales included, the overlap of the football season with Black Friday will present a massive $70bn opportunity for the retail sector in the MENA region

Joanne Chehab TikTok

TikTok’s Joanne Chehab on fandom psychology during sports events

The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns

TikTok launches podcast series

TikTok launches podcast series ‘The Future of Retail’ in the GCC

The podcasts will shed light on the evolution of the industry, and feature discussions with some of the retail sector’s most prolific players


Instagram adds ways for users to adjust their suggested posts

Instagram has been making major updates to its app over the past two years, increasingly populating feeds with algorithmically generated content

oanne Chehab- head of business partnerships for Managed Services, GBX MENA, TikTok

Why TikTok is the platform of choice for travellers across the region

TikTok has become wildly popular for showcasing immersive travel moments, ranging from creators interacting with nature in many ways, exploring various cultures, simply tasting street food, or trying their hand at uniquely local experiences

Facebook TikTok

Facebook changes users’ feeds to look more like TikTok

The main feed on Facebook will now be called ‘Home,’ and will be a place for people to discover new content

TikTok and Injaz collaboration May 2022

Social media platform TikTok and Injaz partner to educate Arab youth

TikTok brought together key opinion leaders from Microsoft, McKinsey and MetLife to create informative videos to offer Arab youth career advice

China’s ByteDance invests in Dubai-based logistics startup iMile Delivery

The fresh capital will support iMile’s plans to hire more engineers in China and invest in its technology

Five tips to re-energise your social media feed

With attention spans getting shorter and competition getting tougher, there is a constant need to keep social media content fresh and exciting

Dubai Chamber

Dubai Chamber, TikTok help over 280 startups to strengthen their digital growth

The MoU was signed earlier this year to create and launch the Dubai Chamber – TikTok Academy.

Dubai Chamber TikTok

Dubai Chamber partners with TikTok to launch training programmes for SMEs and startups

The Dubai Chamber – TikTok Academy will offer a four-week educational programme to help businesses develop social media marketing strategies

Tiktok Abu Dhabi

Abu Dhabi tourism department partners with Tiktok

The tourism department has launched its Tiktok channel called Visit Abu Dhabi

Revealed: Top TikTok influencers in the GCC

TikTok’s approbation in the region continues to gain momentum

Pictures: Drones perform light and sound show for Dubai Shopping Festival

Up to 300 drones will perform shows everyday from December 17 to January 30

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

Sheikh Mohammed joins TikTok

Dubai leader to share short clips of his 50-year journey in public service

social media

Social space: A roundup of all the GCC social media news in September

Fadi Khater, founder and managing partner of digital marketing agency Netizency, provides an overview of social media trends in the region

Judge offers TikTok last-minute reprieve over US ban

Preliminary injunction stops ban that would have gone to effect on Monday

Oracle, ByteDance issue conflicting reports on TikTok ownership

Divergent positions could scuttle the deal as US ban looms


Oracle to acquire 12.5% stake in TikTok Global

Video-sharing app to store all US user data on Oracle Cloud


Oracle wins deal for TikTok’s US operations

A deal between ByteDance, TikTok’s parent company, and Oracle will look more like a corporate restructuring than an outright sale, sources said

TikTok sale in key western markets imminent: reports

Microsoft, Walmart, Twitter and Oracle have made bids for TikTok

TikTok to challenge Trump’s executive order in court: reports

US government claims TikTok users data could be accessed by Chinese government

Top five social media trends for 2020

Here’s how brands can break through the noise and be heard on social media

Oracle joins bid to acquire TikTok as US ban looms

Oracle joins early front runners Microsoft and Twitter in bid to buy video-sharing site