According to the report, with offline sales included, the overlap of the football season with Black Friday will present a massive $70bn opportunity for the retail sector in the MENA region
The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns
The podcasts will shed light on the evolution of the industry, and feature discussions with some of the retail sector’s most prolific players
Instagram has been making major updates to its app over the past two years, increasingly populating feeds with algorithmically generated content
TikTok has become wildly popular for showcasing immersive travel moments, ranging from creators interacting with nature in many ways, exploring various cultures, simply tasting street food, or trying their hand at uniquely local experiences
The main feed on Facebook will now be called ‘Home,’ and will be a place for people to discover new content
TikTok brought together key opinion leaders from Microsoft, McKinsey and MetLife to create informative videos to offer Arab youth career advice
The fresh capital will support iMile’s plans to hire more engineers in China and invest in its technology
With attention spans getting shorter and competition getting tougher, there is a constant need to keep social media content fresh and exciting
The MoU was signed earlier this year to create and launch the Dubai Chamber – TikTok Academy.
The Dubai Chamber – TikTok Academy will offer a four-week educational programme to help businesses develop social media marketing strategies
The tourism department has launched its Tiktok channel called Visit Abu Dhabi
TikTok’s approbation in the region continues to gain momentum
Up to 300 drones will perform shows everyday from December 17 to January 30
Dubai leader to share short clips of his 50-year journey in public service
Fadi Khater, founder and managing partner of digital marketing agency Netizency, provides an overview of social media trends in the region
Preliminary injunction stops ban that would have gone to effect on Monday
Divergent positions could scuttle the deal as US ban looms
Video-sharing app to store all US user data on Oracle Cloud
A deal between ByteDance, TikTok’s parent company, and Oracle will look more like a corporate restructuring than an outright sale, sources said
Microsoft, Walmart, Twitter and Oracle have made bids for TikTok
US government claims TikTok users data could be accessed by Chinese government
Here’s how brands can break through the noise and be heard on social media
Oracle joins early front runners Microsoft and Twitter in bid to buy video-sharing site
US President agrees to 45-day window for negotiations between Microsoft and ByteDance
US alleges ByteDance could turn over Americans’ user data to the government in China
Facebook has reportedly decided to focus on Instagram’s Reels feature
TikTok also partnered with entities such as the World Health Organisation and UNICEF MENA to help the community gather accurate information about Covid-19 prevention methods