#sports

Golf Saudi, Topgolf Callaway to build golf venues in Saudi Arabia

Golf Saudi, Topgolf Callaway to build golf venues in Saudi Arabia

Golf Saudi plans to build three Topgolf venues by 2028, with the option to open two others in the future

Saudi PIF, Concacaf sign multi-year partnership deal

Saudi PIF’s Concacaf deal aims to make inroads into North American football

The Concacaf partnership adds to PIF’s growing portfolio of partnerships across tennis, golf, football, and electric motorsports

Saudi Arabia to build 92,000-seat King Salman Stadium in Riyadh

Saudi Arabia to build 92,000-seat King Salman Stadium in Riyadh

Covering more than 660,000 square meters, the stadium will serve as the home ground for Saudi Arabia’s national soccer team

Aramco

Aramco signs multi-year global partnership deal with FIFA

The four-year deal will see Aramco become a worldwide partner of FIFA, including in major tournaments such as the World Cup 2026

Dubai Calendar events in December 2023 -Winter Garden at Habtoor Palace Dubai until 31 January

Dubai Calendar: Here’s a lineup of sport, festive, music, NYE events in Dec 2023

Dubai Calendar has revealed an exciting array of events in December, including DSF, Sole DXB, Winter Garden and other events

Saudi Arabia takes a step further in its FIFA World Cup bid

Saudi Arabia submits letter of intent to host 2034 FIFA World Cup

More than 70 FIFA member associations have pledged their support since the kingdom declared its bid for the tournament

Saudi Arabia launches bid to host FIFA World Cup 2034

Saudi Arabia launches bid to host FIFA World Cup 2034

The kingdom has qualified for the iconic tournament on six occasions since 1994 – most recently in 2022

Abu Dhabi Grand Prix Alpine F1 Helmet Design

Abu Dhabi Grand Prix: Binance, Alpine F1 launch helmet design contest

The contest is open to all existing and new Binance users as well as F1 enthusiasts worldwide

Aioka

Cover Story: How Aioka is transforming F1 customer experience

Bally Singh, chairman and founder of Aioka, reveals how the brand is pioneering bespoke and exclusive experiences for F1 aficionados across the region

Neeraj Chopra World Athletics Championships

World Athletics Championships: India’s Neeraj Chopra wins gold

The achievement came on Sunday in Budapest, where the 25-year old dominated the men’s javelin final with an impressive throw of 88.17m

Saudi Arabia’s PIF sets up company to promote sports sector

Saudi Arabia’s PIF sets up company to promote sports sector

SRJ Sports Investments will invest in businesses specialised in offering unique fan engagement activities and transformative sports technology

Morocco in FIFA Women's World Cup 2023

Morocco’s Atlas Lionesses’ debut in the FIFA Women’s World Cup 2023

The match will kick-off on July 24th at 12:30pm UAE time

Emirates signs deal to sponsor King Salman Cup 2023

Emirates signs deal to sponsor King Salman Cup 2023

The sponsorship deal gives the airline extensive in-stadium brand visibility across several touchpoints and on-site advertising

PIF merges LIV Golf and PGA Tour

Saudi-backed LIV Golf merges with PGA Tour and DP World Tour

The merged entity will implement a plan to grow the combined commercial businesses, drive greater fan engagement and accelerate growth initiatives

Rajasthan Royals

Saudi’s NEOM partners with India’s Rajasthan Royals for first ever cricket programme

The pilot programme aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year

Golf Digest Middle East

Golf Digest Middle East’s Play & Stay returns – this time at the top venues on Abu Dhabi’s Yas Island

Following the successful inaugural edition in Dubai, Golf Digest Middle East Play & Stay — in association with Viya Golf — is back and it’s bigger and better

Dubai Marathon

Registrations now open for Dubai Marathon 2024

The marathon will return for its 23rd edition on January 7, 2024

Saudi Arabia to host FIFA Club World Cup in 2023

Saudi Arabia to host FIFA Club World Cup in 2023

The tournament will be held from December 12-22

How Dubai's AIX Investment Group is forging sports partnerships to propel growth

Cover story: How Dubai’s AIX Investment Group is forging sports partnerships to propel growth

Establishing alliances beyond the traditional realm of finance are expected to yield promising returns for the advisory firm. And the returns may not be only monetary in nature

Danube group launches largest indoor sports facility in Middle East

Danube group launches largest indoor sports facility in Middle East

The 25 metres high temperature-controlled inflated dome features indoor cricket, padel tennis, badminton, football, table tennis, boxing courts and comes with 150 car parking facility

Joanne Chehab TikTok

TikTok’s Joanne Chehab on fandom psychology during sports events

The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns

NEOM_Beach games 2022

NEOM Beach Games 2022 to start in October

The series of major sports events will include five dynamic sports such as kitesurfing, triathlon, 3×3 basketball, beach soccer and mountain biking

On fast track with Saudi Arabia’s first professional female racing driver

On the fast track with Saudi Arabia’s first professional female racing driver

Saudi Arabia’s first professional female racing driver and founder of Theeba motorsport, Reema Juffali, tells us about her journey, memorable wins and her ultimate goal– 24 hours of Le Mans

coach_ programme_Courtesy Unsplash

Abu Dhabi Sports Council announces coach programme for 12 different sports

The course is open for both physical education teachers in government schools and private academies, and includes football, volleyball, basketball, water sports, cycling, athletics, archery and judo

This is the memo Twitter sent telling staff offices were closed

Twitter, beIN Sports partner to share content ahead of FIFA World Cup 2022

The sports channel will share content for regional audiences across Twitter, highlighting the biggest moments throughout the football tournament

Showcasing Abu Dhabi as a prime global sporting and entertainment hub

Interview: How Flash Entertainment is showcasing Abu Dhabi as a global sporting and entertainment hub

John Lickrish, CEO of flash entertainment, tells us how the company continues to play a big role in Abu Dhabi’s recent foray into the fast-paced world of esports

Fame MMA Everdome

Sports organisation FAME MMA acquires land on Everdome’s metaverse

As the landowner within the metaverse, FAME MMA will have the opportunity to reach fans on a new level

Formula 1 Lenovo

Formula 1 signs up Lenovo as official partner ahead of 2022 season

Lenovo’s hardware devices, as well as its high performance computing and server solutions will be integrated throughout the organisation’s operations

Saudi’s PIF launches Savvy Gaming Group to spur gaming, esports sector

The group aims to be the leading national and international gaming and e-sports company

Why this 21-year-old Dubai resident is hoping to create a unicorn with his sports app

Dubai resident Amit Singh launched a sports fan engagement app in the UAE called Boomer11 last year. Here’s why he is confident the startup will achieve its goal