Dubai to get new free zone: Here’s what you need to know about it

The Dubai World Trade Centre has announced the launch of an international sports and entertainment free zone. This will be the UAE’s first dedicated sports and entertainment business cluster within the perimeter of the free zone.

According to a WAM report, the zone will serve as an industry-focused business hub, where interested individuals can obtain licenses for various sports and entertainment business activities. It aims to foster a unique, collaborative ecosystem to support and accelerate the industry’s growth.

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The zone will function as a unified platform for procuring business licenses in sectors such as sports management and marketing, event management, talent representation, and media and broadcasting. In addition, the zone will also support the growth of areas like e-sports, AI-driven sports tech, and fan tokens.

Lastly, the zone will serve as a platform for a range of industry players, including global brands, sports leagues and franchises, rights owners and investors, sports and talent agencies, artists, sports and media personalities, social media influencers, and creative industry professionals.