How virtual reality and the metaverse will change workplace in 2023

In order to get a better understanding of the mixed emotions surrounding the metaverse, Meta commissioned a study of nearly 2,000 employees and 400 business leaders around the world

UAE: The year 2022 in review

The UAE has accelerated its growth this year with key strategies, strong initiatives and a future-first approach

Nike launches its smart sneaker Cryptokicks iRL

Nike launches its smart sneaker Cryptokicks iRL

The Cryptokicks iRL features auto-lacing, enhanced lighting, haptic feedback, gesture control, walk detection, app connectivity, AI/ML algorithms and wireless charging via the RTFKT powerdeck


Here’s what we know so far about Indonesia’s digital rupiah

Indonesia is setting out its plans for the digital rupiah, a blockchain-based currency, starting with transactions between local banks


Insights: Debate on virtual land

The concept of virtual land has been polarising for various reasons


Everdome’s debut rocket to Mars set to launch on November 30

The launch will take place at 5pm Gulf Standard Time and will be broadcasted live


Sheikh Hamdan approves new phase of Dubai Metaverse Strategy

The new phase was approved at the first meeting of the Higher Committee of Future Technology Development and Digital Economy


ADGM launches Crypto Hub at Abu Dhabi Finance Week 2022

Holding its third day of sessions, the event under the theme of “Crypto Abu Dhabi”, facilitated the assembly of the global crypto, blockchain and decentralised finance entities


Nike to open its virtual sneaker store and trading platform

The sportswear company will release its goods on the Swoosh platform


Saudi’s Royal Commission for AlUla enters the metaverse

RCU has created a 3D model of Hegra’s Tomb of Lihyan, son of Kuza, a UNESCO World Heritage site


How Virtua is poised to take a giant leap into the metaverse

The company has continued working on its digital collectables and items while developing virtual environments

Phygital fashion

Here’s what we can expect from phygital fashion

Brands are embracing phygital fashion to bring added value and create a better retail experience for customers


Here’s how artificial intelligence can enhance the metaverse

The correct use of AI and its adoption is pivotal to maintaining the best practice and stepping into the future with metaverse

Web3 Middle East

Web3: Transforming the Middle East business landscape

The ability for blockchain to be adopted at a national level is a huge opportunity for it to step into the spotlight as the rightful pioneer in the Web3 space


Everdome’s metaverse rocket launch to Mars announced

Everdome’s city on Mars is placed in Jezero Crater, a location chosen by NASA for its contemporary space missions


Why is the world moving towards the metaverse?

Studies have shown that the metaverse creates a higher level of understanding, faster learning and deeper personal relations


Top 6 trends that will drive the impact of the metaverse on the virtual and real world

The metaverse is still in its infancy and despite the revolutionary concept, it is a turning point with limitless opportunities for making money, networking and brand growth


Chief metaverse officers: What do they do all day?

Chief metaverse officers first appeared at video-game makers, where immersion in a digital universe is central to the products


Navigating the new, bold era of 3D Internet

As the technology matures, the metaverse will become a seamless extention of our physical world, giving us new methods to carry out all of our daily activities

Meta gives tepid revenue forecast as ad weakness persists

In the third quarter, Meta posted revenue of $27.7bn, slightly beating analysts’ average estimate for $27.4bn

Pulse Music

How Pulse Music is reinventing the music industry with blockchain

Pulse Music co-founder and CEO Mehdi Cherif explains his aim to provide quality content across all platforms while maintaining enthusiasm through constant innovation


Autodesk, Epic Games partner to deliver real-time, immersive design capabilities to customers

This joint effort aims to make immersive real-time environments easily accessible to designers, engineers and construction professionals, so they can deliver more projects in less time

How Dubai Metaverse Assembly gave us a glimpse of the future?

How Dubai Metaverse Assembly gave us a glimpse of the future?

Dubai Metaverse Assembly explored how revolutionary technology can be deployed across vital sectors to create a better future

Everdome metaverse

Cover story: How Everdome is carving a future well-versed with the metaverse

Everdome’s chief marketing officer Bally Singh on how the company is creating its vision for a metaverse ecosystem which offers limitless possibilities

Gaming metaverse

Insights: Gaming, Gen Z and the metaverse

The gaming world has always been the precursor to what Web3 will bring, and its largest audience, Gen Z, is fluent in this virtual language. The question is: what can the marcomms industry learn from them during the advent of the metaverse?

Gulf Business

Gulf Business enters non-fungible token space, launches GB Crypto NFT

Gulf Business has partnered with Virtua for this initiative

e& universe courtesy WAM

Gitex Global 2022: UAE telecom giant e& enters the metaverse

Developed in partnership with HTC, the manufacturer of virtual reality and mobile devices, e& universe will be hosted virtually on Mars

Dubai airport free zone to enter metaverse with METADAFZ

Dubai Airport Freezone to enter metaverse with launch of METADAFZ at Gitex Global

METADAFZ will enable clients from across the globe to conduct meetings via a virtual platform regardless of the physical location among other benefits

DEWA DEWAVerse announced

Dubai’s DEWA launches platform in the metaverse

DEWA has been investing in metaverse technology to implement and develop current and future projects


UAE’s GPSSA to showcase virtual customer-centric experience in the metaverse at Gitex Global

Visitors will be able to take part in requesting a service within virtual reality, enjoying real-time service in the metaverse