Spotify’s CHRO on using AI, a ‘glocal’ strategy, and ‘Core Week’ has supported the company’s ‘bandmates’ and made a difference to productivity
Programmatic advertising in MEA is projected to grow at a CAGR of 7.89 per cent over the next five years, making data-driven marketing strategies more powerful than ever, says Kane
The acquisition underscores PIF’s continued focus on the media sector as part of its strategy to accelerate Saudi Arabia’s economic diversification
The partnership combines OSN’s content library and direct-to-home viewer base with The Trade Desk’s buying tools to expand access to the region’s premium streaming audience
The permit is designed to protect the rights of both content creators and the public by introducing clear guidelines for digital advertising
Kawkabani’s tenure, lasting three years, saw significant strategic developments for the media company
With the launch of the new Firefly mobile app for iOS and Android, creators can generate and edit images and videos from anywhere using generative AI
Sallam outlines how the company is adapting to industry demands, supporting property partners, and aligning with the UAE’s broader push for innovation and smart infrastructure
We explore how brands and creators can embrace cutting-edge tools without losing the empathy, nuance, and connection that make stories truly memorable
The business solutions lead at Snap MENA shares his insights into how Snapchatters are using the platform during Ramadan
Creators HQ is poised to empower content creators globally while contributing to Dubai’s growing reputation as a hub for digital media and innovation
With a good crisis communication plan in place, you can better manage issues, avoid costly missteps, and come out of the other side in better shape
Podeo started as a podcast app but quickly evolved into an all-in-one platform that streamlines content creation, distribution, and monetisation
The top 25 entrants will be selected to embark on a specialised mentorship and training programme led by industry veterans
Factors driving growth include Anghami securing an exclusive multi-year deal with Warner Bros. Discovery, bringing Max Originals and Warner Bros. films to OSN+
The creator economy is not just a passing trend but a fundamental shift in how we consume media and make purchasing decisions
The head of Business Partnerships for Retail and E-Commerce shares how F&B brands are using the social media platform to enhance their marketing efforts
The ‘Film City’ project, aims to generate substantial employment opportunities, with plans to create over 100 jobs for Omanis in its first year
The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn
The managing director for the MENA region and South Asia shares the key trends impacting the streaming platform, inclusive initiatives that are bringing fresh talent to the fore and his strategy to get everyone on Spotify
On Tuesday, November 21, the kingdom’s Capital Market Authority approved the company’s application for registering 10 per cent of its share capital
Emails, documents, calendar appointments, photos and videos from Google accounts that have been inactive for at least two years will be permanently deleted
Netflix and Disney+ are among 167 streaming providers, up from 118 two years ago
Whether you’re a budding entrepreneur or a seasoned business leader, these reads will equip you with the tools and wisdom to navigate the exciting world of startups
The boom in sleep services comes at a moment where millions of people are struggling to balance the demand for productivity with the fact that sleep is a crucial component of health
The deals supposedly span more than 130 territories at rates as much as four times higher than last season’s total revenue from broadcast rights
In an exclusive interview, OSN unveils the impact of the evolving media landscape on modern viewers
Set to span over 100 acres, twofour54 Studios will be a next-gen, virtual production-ready, metaverse-enabled and fully-fledged production studio
This partnership gives Astra Tech customers access to microfinance options specifically designed for individuals with low and medium incomes through Botim, supported by National Bonds’ Al Manassah Platform
BOTIM’s Arabic Chat GPT will support features such as international money transfers, bill payments and e-commerce