#Brand

ader Tavassoli from London Business School on how brand impacts salary, employee behaviour, profits

Insights: How ‘brand’ impacts pay, employee behaviour and profits

We look at why high-quality brands often extend job offers with lower pay and why employees accept them

e& enterprise

UAE’s etisalat by e& named strongest Middle Eastern brand

Tech giant Amazon regained top spot from Apple to become the world’s most valuable brand

Ceer

Saudi’s first EV brand Ceer appoints James Deluca as CEO

In his last role, DeLuca led VinFast, Vietnam’s first domestic automobile brand

Forever 21 expands in the Middle East and South East Asia

Forever 21 expands in the Middle East and South East Asia

The group opened a 12,000sq ft store at Dubai’s Ibn Battuta Mall last week, which signals its expansion strategy across the two markets

Alan’s corner: How to adopt a long-term perspective when building your legacy

Markets evolve, as do customers, creating the need for an organisation to continuously adapt

Abu Dhabi’s ADNOC fastest growing oil and gas brand globally

Etisalat was also named the strongest telecom brand globally

Power Letters 2022: Mohammad A. Baker, deputy chairman and CEO, GMG

Whether it is acquiring new international brands or developing homegrown concepts, when an opportunity presents itself, we go after it

Over 60% of UAE consumers already holiday shopping to avoid supply chain issues

New Oracle survey finds UAE consumers on edge over high prices, out-of-stock products, and delivery delays

Here’s how to protect your brand against impersonation attacks

Changes in the threat landscape require that the strategy must extend beyond the traditional perimetre-orientated defence says Werno Gevers, regional manager, Mimecast

Why regional firms must focus on culture

The secret to business success lies in building the right culture which in turn will build your brand

Alan’s corner: Seven ways to secure a profit for your business

These principles are essential to help you tighten up your business model

Radisson hotel group launches new brand; signs 10 new hotels across EMEA in Q3 2020

The new signings build on the 15 hotel signings which were announced in Q2 2020