Abu Dhabi's ADNOC fastest growing oil and gas brand globally
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Abu Dhabi’s ADNOC fastest growing oil and gas brand globally

Abu Dhabi’s ADNOC fastest growing oil and gas brand globally

Etisalat was also named the strongest telecom brand globally

Abu Dhabi National Oil Company (ADNOC) has become the fastest growing brand amongst the top 10 oil and gas brands globally.

The Abu-Dhabi based company recorded a 19 per cent brand value growth to reach $12.8bn, a report has revealed.

The oil producer stood as the second most valuable brand in the Middle East and Africa region, according to a report by global consultancy Brand Finance, which appraises the world’s biggest brands annually.

“ADNOC is one of a handful of brands in the sector to see its BSI score rise by +2.0 points, evidenced by its stellar reputation and trust amongst international investors and stakeholders,” the report read.

Dr. Sultan Ahmed Al Jaber, ADNOC’s Group CEO, was named the the highest-ranked CEO outside of the US and China.

Meanwhile, Saudi Aramco reigned as the region’s most valuable brand, with a brand value of $43.6bn – a 16 per cent year-on-year increase.

“The increase in demand saw Aramco’s third-quarter profits more than triple year-on-year, helping push its market valuation to $2 trillion,” the report read.

“In a sign of confidence and ambition for continued growth, Aramco announced plans to increase its production capacity from 12 million barrels a day to 13 million by 2027. The company has continued to invest heavily in its brand to support growth in both core and growth businesses through a global campaign as well as investments in sports – from Formula 1 to golf.”

Meanwhile, Etisalat was named the world’s strongest telecom brand and the MEA region’s strongest brand for the second consecutive year with a score of 89.2 out of 100. The telecom operator’s brand value increased from $8.5bn to $10.1bn. Etisalat Group is also the most valuable telecoms brand portfolio in the Middle East.

Guided by the vision to ‘drive the digital future to empower societies’, Etisalat is the world’s strongest telecoms brand of 2022, as well as retaining its status as the
strongest brand in the Middle East and Africa for the second consecutive year. Etisalat’s brand focuses on togetherness and plays its part by providing a first-class
telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group’s portfolio of brands is the most valuable amongst telecoms organisations in the Middle East,” said David Haigh, chairman and CEO, Brand Finance.

Global titles
Apple continued to be the world’s most valuable brand, carrying a valuation of more than $355bn, following a 35 per cent. The tech giant posted the highest brand value ever recorded in the Brand Finance Global 500 ranking.

Meanwhile, TikTok was named the world’s fastest-growing brand, up 215 per cent from $18.7bn in 2021 to $59bn this year.

Technology remains the most valuable industry. Retail, however, ranked second, crossing the $1 trillion mark, following a 46 per cent brand value growth during the Covid-19 pandemic.

The US and China continued to dominate, with more than two-thirds of total brand value in the ranking attributed to the two countries.

WeChat was named the world’s strongest brand for the second consecutive year with top score of 93.3 out of 100.

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