Consumer preferences are evolving with more than 60 per cent of customers in the GCC interested in adjacent services from their current retailers, according to Oliver Wyman’s latest survey
From self-discovery to consistent messaging, explore practical strategies for crafting an authentic and impactful personal brand that resonates with your audience and drives your career forward
We look at why high-quality brands often extend job offers with lower pay and why employees accept them
Tech giant Amazon regained top spot from Apple to become the world’s most valuable brand
In his last role, DeLuca led VinFast, Vietnam’s first domestic automobile brand
The group opened a 12,000sq ft store at Dubai’s Ibn Battuta Mall last week, which signals its expansion strategy across the two markets
Markets evolve, as do customers, creating the need for an organisation to continuously adapt
Etisalat was also named the strongest telecom brand globally
Whether it is acquiring new international brands or developing homegrown concepts, when an opportunity presents itself, we go after it
New Oracle survey finds UAE consumers on edge over high prices, out-of-stock products, and delivery delays
Changes in the threat landscape require that the strategy must extend beyond the traditional perimetre-orientated defence says Werno Gevers, regional manager, Mimecast
The secret to business success lies in building the right culture which in turn will build your brand
These principles are essential to help you tighten up your business model
The new signings build on the 15 hotel signings which were announced in Q2 2020