Sheikh Mohammed joins TikTok

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has officially joined TikTok, according to a report carried on WAM.

The Dubai leader will share short clips of his 50-year journey in public service, providing insights in leadership and management to inspire youth to create positive change in their societies, WAM added.

TikTok provides Sheikh Mohammed with a new platform to connect with the youth, who make up the majority of the short-form mobile video platform’s audience.

Young people are at the centre of several humanitarian and social initiatives that Sheikh Mohammed has launched and oversees, including the Arab Reading Challenge, Arab Hopemakers, One Million Arab Coders, Madrasa among others.

Sheikh Mohammed actively uses social media to directly connect with audiences and world leaders. Posting in several languages besides his native Arabic, Sheikh Mohammed utilises the universality of the digital sphere in proposing ideas, inviting online users to be part of the UAE’s story by sharing ideas, opinions and votes on certain subjects, besides announcing the UAE’s latest development initiatives, humanitarian projects and plans.

Read: ‘We want 2021 to witness a major breakthrough for the next 50 years’ – Sheikh Mohammed

He famously takes to social media to publicly praise dedicated citizens and residents with outstanding achievements and share inspiring humanitarian stories from the UAE society.

Sheikh Mohammed is one of the most followed world leaders on social media with more than 22.6 million followers across social media platforms. According to the latest figures, Sheikh Mohammed’s followers reached 10.4 million on Twitter, 5.4 million on Instagram, 3.8 million on Facebook and 2.4 million on LinkedIn.

Growing quickly and steadily in the Middle East and worldwide, TikTok has attracted an active base of creators and inspired a series of resonant moments across pop culture, spreading from the TikTok community to the rest of the world.