Red Sea Global, North Sails collaborate on sustainable sailing and water sports

Image credit: Twiter @RedSeaGlobal

Red Sea Global (RSG), in collaboration with The Red Sea and Amaala, has announced a strategic partnership with North Sails, a company specialising in sailmaking and apparel.

Initially, the partnership will involve North Sails Apparel providing Performance Apparel for WAMA, RSG’s water sports brand, catering to the needs of their sailing and water sports staff.

The collaboration will later extend to retail, merchandise and cooperation with the broader North Sails Group in areas such as technology, innovation, and the provision of kite, foil, sails, apparel, footwear and accessories.

Additionally, the partnership will involve joint efforts in organising events, engaging with the community, and sharing a common commitment to the preservation and improvement of the marine environment.

The signing ceremony between RSG and North Sails Apparel took place during the Grand Finale of The Ocean Race in Genoa, where RSG serves as the Regenerative Project Partner.

Excited to celebrate the Grand Finale of @TheOceanRace as Regenerative Project Partner by partnering with @NorthSails. Together we’ll inspire the next gen of sailors while protecting our oceans. #ForPeopleAndPlanet

Read more: https://t.co/aYb1MhBiOV pic.twitter.com/chnQsnsJz9

— Red Sea Global (@RedSeaGlobal) July 3, 2023

The WAMA capsule collection, created by North Sails Apparel, offers a comprehensive range of uniforms and accessories, including crew bags, backpacks and laptop cases.

Marisa Selfa, CEO, North Sails Apparel, said: “The Red Sea coastline is an ideal destination for sailing and water sports, with its perfect weather conditions and stunning landscapes. This partnership allows us to bring our passion for the ocean to more people in Saudi Arabia and internationally as well as the very best equipment and clothing.”

“Red Sea Global’s ambition to pioneer regenerative tourism closely mirrors our mission to protect our oceans and champion positive causes with bold campaigning. We will work with the organization closely to inspire people around the world to help save our treasured seas.”

RSG and North Sails plan to bring their shared sailing vision to life through a joint presence at major events and regattas – as well as community-focused initiatives allowing RSG to draw on North Sails’ sailing, water sports and apparel fanbase and network.

North Sails is also set to support RSG’s Young Marine Biologist scheme, a new initiative designed to teach young international and Saudi guests and children about the many ways to protect the environment.

Young Marine Biologists will learn about sustainable innovation, regenerative tourism and ocean rights. The scheme will be structured around four key modules: Reef Recovery (Coral Cadets), Small But Mighty (polyps, colonies and reefs), Magic Mangroves and Red Sea Superstars (hawksbill turtle, dugong, dolphin and other marine life).

Through WAMA’s Coral Cadets programme, North Sails and their partner Coral Gardeners will work collaboratively to create restoration activities as part of the WAMA’s Respect for the Sea – ‘Coral Cadet Week’.

The budding biologists can also take part in submarine and research-based excursions, meet local bird experts monitoring avian flyways, study local fauna, document turtle hatchlings, and discover more about mangrove seed harvesting.

Maryam Ficociello, chief governance officer, Red Sea Global, said: “As well as its commitment to sailing excellence, North Sails reflects our belief that businesses have a responsibility to do better by our planet. For us, it isn’t enough to maintain our natural world.

We’re committed to making a difference for the better. As a B Corp and sustainable sail-wear and lifestyle brand, North Sails Apparel will provide vital support for our environmental efforts and help us take another important step towards this goal.”

Read: Red Sea Global awards contracts worth $2.4bn to Saudi Airlines Catering