Payments platform Magnati launches region’s first metaverse marketplace

Magnati, a payment solutions company, is launching Magnati-MetaV, the region’s first metaverse marketplace that enables users to experience e-commerce in a new and immersive way.

The platform seeks to shift behavioural patterns from ‘electronic commerce’ to ‘experiential commerce’, with a new virtual world. It also aims to accelerate the move from two-dimensional to multi-dimensional online commerce by enabling consumers to shop, learn, play games, attend concerts and more through an online experience.

Built on the company’s blockchain, Magnati-MetaV offers Middle East retailers a fully immersive way to reach their customers. Brands can co-create virtual stores in a discovery-driven online environment, enabling consumers to see and feel retail offerings through a multi-dimensional experience. Users will be able to explore, pick up and purchase products across a mix of retail categories, including fashion, groceries, gaming, technology and more. Users can also purchase tickets and sign up for events to attend virtual concerts, sporting events and educational courses.

Magnati is proud to launch "Experiential Commerce" through Magnati-MetaV, regions first metaverse fully integrated with existing payments infrastructure driving migration from "electronic" commerce to "experiential commerce" pic.twitter.com/XWfFdvfs8a

— Magnati (@MagnatiPay) June 30, 2022

Magnati-MetaV’s experiential commerce platform delivers multi-fold benefits to online merchants through solutions that address commonly faced e-commerce challenges. By providing merchants with tools that enable customers to virtually experience a product, the platform aims to help retailers reduce sales cancellations, returns and exchanges. It further enables new business growth and revenue opportunities for many other merchant segments, including government, education, events and gaming.

It is the first metaverse platform fully integrated with traditional payment rails and gateways to facilitate the transition from electronic commerce to experiential commerce. Payment for products and services on Magnati-MetaV can be made through cards, wallets and other existing digital form factors.

Ramana Kumar, chief executive officer of Magnati, said, “Magnati-MetaV is a natural evolution of our strategy to help merchants stay ahead in this fast-paced digital age. Today’s e-commerce is built on 2D user experiences, which leads to challenges around sales returns, cancellations and customer disappointment. Enabling the customer to experience the product or service drastically reduces these challenges. Magnati-MetaV also creates multiple opportunities for entities previously restricted by geography or brick-and-mortar business models, such as educational institutions, event and sports arenas, and government services.”

Read: Gartner: 25% of people will spend an hour a day in the Metaverse by 2026