Oracle is Red Bull Racing’s new official cloud partner

Four-time Formula 1 world champions Red Bull Racing has chosen Oracle as its official cloud infrastructure partner.

Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimise the way data is used across its business; from on-track activities to keeping its fan base engaged.

The multi-year agreement covers both on and off-track engineering operations, leveraging AI and machine learning capabilities of Oracle Cloud Infrastructure.

Formula 1 is a sport often described as being driven by data; teams have an obsession with analysis and minute details which could give them a competitive advantage on the track. Oracle Cloud Infrastructure will enable Red Bull to expand its use of data science and analytics to support the team’s engineers in their work.

The partnership will also leverage Oracle’s extensive Customer Experience (CX) applications portfolio including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management to give fans easy access to statistics and metrics, so they can feel closer to the action on the track.

“As one of the industry’s most recognised and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses,” said Red Bull Racing Honda Team Principal, Christian Horner.

“To be able to tap into that exceptional power and knowledge is a major step forward for our Team. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.”