Mastercard launches legacy book celebrating 25 women leaders

Mastercard has unveiled a coffee-table book, ‘Lasting Legacy – Honoring 25 Visionaries to Celebrate 25 Years of Priceless’, bringing together the journeys of some of the world’s most inspiring female leaders in arts, sports, politics, hospitality, financial services and beyond.

Launched during Women’s Month 2023, the book marks the 25^th anniversary of Mastercard’s Priceless platform.

Mastercard is committed to creating a more equitable world for all and this project marks the company’s latest milestone in unlocking opportunities and celebrating the role of women in society.

By exploring the role of these trailblazers, the book aims to inspire readers to take action in their own lives and communities to close the gender gap and create a more inclusive future.

Mastercard 25 inspiring women

The book features inspirational stories from artists, scientists, political figures, entrepreneurs and businesswomen across the globe including Dr Aisha Bint Butti Bin Bishr, global digital magnate, vice chairwoman of Emaar Development Board and former founding director general of Smart Dubai; Nona Gaprindashvili, chess legend; Sarah Baydoun, founder and creative director of Sarah’s Bag; Jessica Kahawaty, philanthropist, entrepreneur and model and Dr Maya Morsy, president, Egypt’s National Council for Women

The legacy piece highlights the journeys and impact of women including Raha Moharrak, adventurer; Sconaid McGeachin, director of Communications and Marketing at COP28 UAE and former SVP of Communications at Expo 2020 Dubai; Ambareen Musa, founder and CEO of Yabi by Souqalmal; Laila Mostafa Abdullatif, director general of Emirates Nature-WWF; Jennifer Blandos, founder and CEO of Female Fusion, and Ola Doudin, co-founder and CEO of BitOasis, among others. 

“This book has been a true labour of love for us, and a testament to the women who are driving progress and uplifting communities around the world. It is our hope that the stories in ‘Lasting Legacy’ will encourage readers, regardless of their gender, to pursue their passions and make a positive impact on society, to inspire generations to come,” said Beatrice Cornacchia, SVP, Marketing and Communications, Eastern Europe, Middle East and Africa at Mastercard.

Book now available

The book represents the evolution of Mastercard’s Priceless platform, which has progressed to reflect the company’s ongoing transformation and the changing world of consumers.

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As Priceless marks 25 years, Mastercard continues to tap into people’s passions, as it enables opportunities for people worldwide to pursue their passion and purpose.  

The book is available online, across libraries, universities and schools and on BooksArabia.com.

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