Dubai Metaverse Assembly: WEF, Meta, Mastercard, Emirates as partners
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Dubai Metaverse Assembly: WEF, Meta, Mastercard, Emirates participate as partners

Dubai Metaverse Assembly: WEF, Meta, Mastercard, Emirates participate as partners

The event will take place on September 28 and 29 at the Museum of the Future

Zubina Ahmed
Dubai Metaverse Assembly: WEF, Meta, Mastercard, Emirates participate as partners

Several technology organisations are preparing to take part in the Dubai Metaverse Assembly at the Museum of the Future on September 28 and 29.

Organised by the Dubai Future Foundation (DFF), the event will host World Economic Forum, Meta, Mastercard, Emirates Airlines, and Accenture, among other global organisations.

The assembly, which was launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of The Executive Council of Dubai, and Chairman of the Board of Trustees of DFF, will welcome over 300 global experts and over 40 specialised organisations discussing, exploring and shaping the future of metaverse.


The event aims to elevate the readiness of the UAE government for the metaverse by providing a global platform for discussions and collaborations across key sectors. It will host a set of meetings involving exceptional speakers to guide participants through the experiences of the metaverse and its associated technologies.

All partners are pleased to collaborate in the mega event which aims to contribute Dhs4bn to the national economy, along with supporting 40,000 virtual jobs.

Read: Dubai’s new metaverse strategy to create 40,000 virtual jobs

Jeremy Jurgens, managing director and head of World Economic Forum’s Centre said: “Dubai has continuously been at the forefront of implementing new technologies and is globally recognised as a leading city of the future.  As such, it provides an ideal location to bring leading experts and futurists together to explore the opportunities and challenges presented by the metaverse.”

“Understanding local nuances and needs is crucial, and we remain excited at the prospects for the development of the metaverse through partnerships with entities such as the Dubai Future Foundation and the Dubai Metaverse Assembly,” said Fares Akkad, regional director for MENA, Meta.

Dubai’s commitment to driving digital and technological transformation is a testament to the vision its leaders have in future-proofing the economy for generations to come. J.K. Khalil, cluster general manager, MENA East, Mastercard added, “The new developments being made in the metaverse represent an exciting arena full of opportunities to harness the vast potential of the virtual world. Mastercard will continue to drive the acceleration of these technologies as we support the assembly’s ambition to position Dubai as one of the best cities in the world.”

“We are pleased to participate in the first meeting on the metaverse in Dubai, which will provide new possibilities for companies, customers and the community to benefit from advanced virtual applications that will contribute to facilitating and improving the delivery of services and products. We are also proud that these initiatives are launched in the UAE and that Dubai is an incubator for future innovations,” concluded Adel Al Redha, Emirates’ COO.

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