Logitech reveals key trends in hybrid work models
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Logitech shares key trends in hybrid work models

Logitech shares key trends in hybrid work models

For seamless collaboration and engagement, businesses should follow some vital steps, says Loubna Imenchal, head of Video Collaboration, Logitech AMECA

Divsha Bhat
Hybrid work Logitech

What are the main trends that you see currently in hybrid work models?

The pandemic has forced many companies to adopt remote work models, and employees have appreciated the added flexibility. Many companies are now providing their employees with more flexible work arrangements, such as the ability to work from home a few days a week or work flexible hours. And it appears that remote and hybrid employment are here to stay.

Logitech’s Meeting Equity study of over 500 white collar workers in the Saudi Arabia discovered that more than half of the participants (52 per cent) would prefer to work in a hybrid work arrangement.

Our study also found that hybrid meetings may be creating uneven playing fields for meeting participants as hybrid workers are not well equipped, with 75 per cent of them having audio and video issues. This is in line with our global survey that revealed that 89 per cent of workers struggle with video issues and 85 per cent struggle with audio issues.

As a result, the use of technology is critical in enabling successful and equitable collaborations across virtual teams. While we see more companies increasing their investments in technology such as video conferencing collaboration software, devices, and project management software to help employees work and collaborate from anywhere, more urgency in prioritising the needs of a hybrid workforce is needed.

Additionally, businesses will give much more emphasis to hot desking, where employees no longer have a dedicated desk, and we expect to see breakthrough technology and services to streamline and automate workstation booking in the near future.

Regardless of whether they use remote or hybrid work model, how can businesses provide innovative experiences to employees and customers?

Bringing together physical and virtual teams, particularly in hybrid work arrangements, presents unique challenges for businesses wanting to hold inclusive and interactive meetings.

To enable seamless collaboration, boost engagement, and place virtual meeting participants on equal footing with their on-site counterparts, businesses should follow a number of key steps.

To begin with, they must provide teams and remote employees with enterprise-level equipment, including in-room video conferencing systems, webcams, microphones, and earbuds.

In addition, since workers often switch between in-office and at-home work settings, establishing a positive employee experience by ensuring that the home office closely resembles their office set-up is another top priority.

Furthermore, facilitators and organisers must take an active approach to empower and encourage virtual participants’ engagement in order to ensure meeting equity.

Tell us about your participation at LEAP. What solutions did you showcase at the event?

LEAP’s theme for this year, “Into New Worlds”, was fully in line with what we at Logitech refer to as the “New Logic of Work”.

Logitech Sight

The New Logic of Work is about challenging traditional ideas regarding not only when, where, and how work happens, but also about how employee experience and equity should truly look like.

In this context, Logitech demonstrated some of our recent products at the event that enables productive work from anywhere, including the Brio 305 Full-HD 1080p business webcam, the AI-powered tabletop camera Logitech Sight and our ultra-light Zone Vibe headset.

LEAP attendees also had the chance to see firsthand products from Logitech’s portfolio, such as the MX Master 3S for Business and the MX Keys Combo for Business Gen 2, a sleek new mouse and keyboard combo designed for businesses, the docking station with speakerphone Logi Dock, the Zone True Wireless earbuds and numerous other solutions and technologies.

Brio 305

What were the key takeaways from LEAP?

LEAP 2023 provided us with an excellent platform to demonstrate our expertise in addressing the unique challenges faced by organisations across all industries with our tailored and flexible video collaboration and personal workspace solutions.

Logitech had the opportunity to connect with professionals and decision-makers from the government, financial institutions, education and healthcare industries throughout Saudi, which are among the verticals on which we are now concentrating our efforts.

What are Logitech’s plans for the year ahead?

Logitech is leading the charge for workplace transformation fit for the experience-first economy, and we see an opportunity for our video collaboration ecosystem to empower the video conferencing workspace in Saudi. Consequently, we are always exploring new ways and opportunities to strengthen our regional network.

Our solutions strive to define and enable the future of work, which provides our partners with an incentive to lean in with our shared customers, and assist them in determining the best strategies to restructure their workspace set-ups in order to operate more collaboratively, effectively, and inclusively from anywhere.

Logitech will continue to introduce new solutions and technologies to the market to meet the ever-evolving demands of workplaces in Saudi and beyond.

Read: Power League Gaming, Logitech G partner to launch ‘stream school’

Also read: Key tips to maintain security in hybrid work environment

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