Top 100 Arabs 2025

83. Ronaldo Mouchawar

Co-founder, Souq.com and VP, Amazon MENA

Origin: Syria

Residence: UAE

Sector: Retail

2024 Rank: 81

Mouchawar, known as the MENA region’s first man of the internet, sold the firm he had set up for $580m.

The Syrian entrepreneur built the largest online marketplace in the region, Souq.com, in 2005 and, 12 years later, sold it to US tech giant Amazon, where he stayed on as vice president of Amazon MENA.

His platform now attracts more than 45 million customers per month and offers 9.5 million products, ranging from consumer electronics and household goods to fashion brands and baby products. It employs 4,500 staff.

Mouchawar oversaw the launch of Amazon Prime in the UAE in 2019, followed by Amazon.sa in Saudi Arabia in 2020.

It was under his guidance that Amazon Home Services debuted in 2020, and Prime was introduced in Saudi Arabia in 2021.

Huda and Mona Kattan

Juma Al Majid