22. Fahd Hamidaddin
CEO, Saudi Tourism Authority
Origin: Saudi Arabia
Residence: Saudi Arabia
Sector: Tourism
2023 Rank: 22
Fahd Hamidaddin, the CEO of Saudi Tourism Authority (STA), has been entrusted with the pivotal mandate of driving domestic and inbound visitors to elevate Saudi tourism on the world stage.
Saudi tourism has seen steady growth, with the kingdom welcoming a record-breaking 27.6 million overnight tourists in 2023.
STA has secured strategic partnerships, expanded air connectivity with leading airlines such as Wizz Air, and enhanced accessibility through initiatives like the Nusuk platform for spiritual travel, and the Stopover Visa.
Saudi tourism’s global campaign featuring football legend and Saudi Tourism ambassador, Lionel Messi, also made waves.
