LG’s rollable OLED TV now available in the UAE

LG Electronics has officially rolled out its sales for the world’s first rollable television, the LG Signature OLED R, in the UAE.

The 65-inch flexible OLED display is created from one sheet of glass and features self-lit pixels and independent dimming control. It also allows users to deploy three distinct viewing modes – full view, line view and zero view.

Users may pick among features and settings such as clock, frame, mood, music, and home dashboard to control other home equipment remotely via line view, which allows the television to be partially unrolled.

The OLED display vanishes completely in zero view, allowing users to enjoy music and other audio material through the 4.2-channel, 100w front-firing Dolby Atmos audio system.

Eye-safe certified

The TV has been assessed by TÜV Rheinland and Underwriters Laboratories and uses the eye safe-certified panels that fulfill Eyesafe’s low blue light emission criteria. The brushed aluminum casing to the quality wool speaker cover is designed by Kvadrat of Denmark.

Artificial intelligence powered

The Signature OLED R uses AI and a deep learning system to optimise image and sound quality based on the surroundings. Voice-activated control is available in a variety of languages, including English, Arabic, French, Spanish, and Russian.

With Natural Language Processing (NLP), the TV can understand complex questions. For example, users can ask for the name of an actor, the films they have starred in, the background music and more.

Follow-up inquiries will also be recognised by the television as part of the same context, eliminating the need for repeating. It can interpret not only basic Arabic, but also Emirati, Saudi Arabian and Egyptian dialects due to the Arabic AI functionality.

Pricing and availability

The LG Signature OLED R comes in signature black and is now available for pre-order in the UAE, retailing at Dhs329,999.