How IRTH Group and Rove Hotels are crafting urban living

The collaboration between IRTH Group and Rove Hotels has played a key role in reshaping Dubai’s branded residential sector.

Founded by the Alshamsi family, IRTH Group is a real estate investment platform focused on value creation, innovation, and modern living experiences. The name “IRTH,” meaning ‘past, present, and future’ in Arabic, reflects the company’s long-term commitment to quality and innovation in real estate.

Known for its presence in the long-stay hotel segment, Rove Hotels has expanded into the branded residence space with Rove Home.

With a shared commitment to providing accessible urban living solutions, the partnership has launched more than 1,800 residential units in the past 18 months, amounting to a development value exceeding Dhs3bn.

Highlights include the flagship Rove Home Downtown Dubai. The project launched in September 2023 and was sold out within two weeks. This was followed by Rove Home Marasi Drive in Business Bay, and more recently, Rove Home Dubai Marina, which was recognised as the “Best New Lifestyle Project of the Year 2024” by Gulf Business.

Rove Home residences: Community at its core

Rove Home residences are crafted to appeal to young professionals, couples, and small families seeking a balanced lifestyle in central locations. These properties incorporate smart design, modern amenities, and a strong sense of community. Additionally, owners benefit from access to services and perks across all Rove Home properties and Rove Hotels, enhancing the overall living experience.

Paul Bridger, COO of Rove Hotels, highlighted the motivation behind the Rove Home concept: “Rove Home was born from a desire to redefine the branded residences space, making them accessible to a wider audience and infusing Rove’s modern and dynamic ethos into a segment traditionally dominated by luxury brands.

“Future residents can expect not only well-designed, unique properties in prime locations but also the benefit of being part of the larger Rove community, which extends across all Rove properties.”

Osman Celiker, CEO of IRTH Group, emphasised the vision behind the developments: “At IRTH, our vision is rooted in the future, creating lifestyle destinations for next-generation living. Rove Home developments are changing the way real estate is experienced.

“With innovative design, functional efficiency, smart features, vibrant communities, and modern conveniences, our projects cater to a new generation of dynamic homeowners and smart investors.”

Expanding the Rove Home concept

The Rove Home concept is set for significant growth, with plans to introduce 3,000 new residences over the next five years. Designed for professionals and investors, these residences offer prime locations, integrated amenities, and superior connectivity, addressing the demand for practical yet well-designed living spaces.

In a market often focused on ultra-luxury developments, Rove Home provides a distinctive alternative that balances quality and affordability.