IQ Robotics, Brands For Less Group unveil multi-million-dirham robotics transformation

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UAE-based IQ Robotics has inked an agreement with Brands For Less Group (BFL Group), the region’s off-price retailer.

Marking its fourth collaborative robotics transformation, this multi-million-dirham agreement aims to facilitate BFL Group’s expansion into the kingdom of Saudi Arabia.

The transformation includes deploying 130 robots to help facilitate the processing of omnichannel orders, resulting in higher customer satisfaction.

“Following our successful venture in the UAE, we are thrilled to progress upon our groundbreaking partnership with Brands for For Less Group as we embark on an extraordinary journey to establish a Centre of Excellence in Riyadh to cater to the burgeoning e-commerce demand in Saudi Arabia,” said Fadi Amoudi, CEO of IQ Robotics.

Ayman Beydoun, deputy CEO and group COO Of BFL Group, said: “We are excited to partner with IQ Robotics to usher in a new era of retail in Saudi Arabia.

With the help of robotics technology, we can create a more efficient, customer-centric, and sustainable retail experience. We believe this partnership will help us shape the future of retail in Saudi Arabia and beyond.”

Also read: Brands For Less’ Toufic Kreidieh on the company’s recent expansion