Flash Entertainment officially opens Saudi headquarters in Riyadh

Flash Entertainment has officially opened its Saudi headquarters in Riyadh.

John Lickrish, CEO Flash Entertainment, said: “Saudi Arabia is witnessing a major change in line with Saudi Vision 2030 and realising Saudisation goals. The entertainment industry is evidently growing at a rapid pace and the goal in opening our Saudi headquarters is for Flash Entertainment to become a key contributor to a priority trident of industry development, economic diversification and Saudisation goals.”

“We will bring our learnings from the past 15 years in delivering major global events to meet market needs while striving to create development opportunities for Saudi nationals to help shape the kingdom’s entertainment industry. There is a huge appetite for a broad spectrum of entertainment concepts. It is an honour to be present in the kingdom and we hope we can contribute by leveraging our network of global IP partners and AAA talent,” added Lickrish.

Since its inception in 2008, Flash Entertainment has worked with global brands including Disney, FIFA, NBA, UFC, and WWE, as well as various international AAA music performers. It has produced the official UAE National Day celebrations, cultural festivals such as Abu Dhabi’s Mother of the Nation festival, and hundreds of community-centric showcases – from the UAE to KSA, Jordan, Bahrain, and Lebanon.

Flash Entertainment is no stranger to the Saudi market having delivered WWE Live! to Riyadh and Jeddah in 2014 and 2015, the company’s Riyadh HQ will enable a diversified year-round event calendar of events for domestic, regional and international audiences.

In the past year, Flash has diversified into esports with events such as the award-winning Dota 2 MENA Cup and organised an emirate-wide fitness initiative, Active Parks, in Abu Dhabi. In 2021, Flash also launched the Regional Artist Spotlight, which provides local musicians with a tailored platform to showcase their talent and enhance their exposure.

Read: Interview: How Flash Entertainment is showcasing Abu Dhabi as a global sporting and entertainment hub