Fenix expands access to electric mobility with the launch of its new payment service

Fenix, the electric mobility and deliveries platform in the Greater Middle East, has launched Fenix Pay, its inclusive payments service for the region.

With Fenix Pay, users will have the convenience and flexibility to choose among multiple payment methods to access its affordable and convenient services across five countries in the region. It will also provide users with a range of options to pay for Fenix services, including via credit cards, debit cards, mobile/telco credit, Apple Pay, and local digital wallets.

Commenting on the impact of Fenix Pay, Jaideep Dhanoa, co-founder and CEO of Fenix, said, “Mobility is a means-to-an-end and an enabler or limiter to get where you need to be, to do what you’re meant to do, to reach your potential. When we started Fenix we focused on mobility as the first domain where we can make a difference. It has quickly become apparent that financial inclusion is another major limiter in today’s economy. The Middle East is a diverse region with large income distributions. There are many people who could benefit from and want to use our e-mobility and delivery services but haven’t been able to only because they don’t have a credit card. Mobile payments in the region are failing these segments. So we have started building our own payments platform called FENIX Pay so we can remove this limiter and provide financial freedom for anyone to pay how they like.”

The company focused on where such consumers already have a stored value balance and identified direct carrier billing with telecom operators as an ideal channel to serve underbanked customers. As a result, anyone with a smartphone in the UAE and Turkey can pay for Fenix services via live integrations with the UAE telecom providers – Etisalat and Du – and Turkey telecom providers – Turkcell Vodafone and Türk Telekom.

Later this quarter, Fenix Pay will also be integrated with telecom operators Mobily in Saudi Arabia and with Batelco in Bahrain. In addition, the platform also includes payments with Apple Pay across the region.

In addition, consumers can top up their Fenix Pay balance through cash-based vouchers in all operating markets, including UAE, Saudi Arabia, Bahrain, Qatar and Turkey.

Users can approach a Fenix associate in an operating area or when receiving a delivery and purchase a voucher using cash, card on delivery with Nomod, or local digital wallet transfers, including STC Pay in Saudi Arabia and Benefit Pay in Bahrain.

Fenix Pay is launching immediately in all five countries where it currently operates. The service has been developed in partnership with Apaya, a modular, scalable platform enabling merchants to add a secure payments layer to their tech.

“Local payments are an important component in the customer experience and in driving global commerce. By 2025, local payment methods will process 66% of e-commerce transactions as they are more accessible, flexible and secure. We look forward to enabling more local payment methods and increasing financial inclusion in the Middle East for Fenix and its customers,” said Michael Tomlins, Co-Founder and CEO of Apaya.

Fenix operates the electric vehicle fleet in the Middle East, North Africa and Turkey (MENAT) with over 10,000 vehicles. The company is driving innovations for the Middle East market, including the region’s first private e-scooter subscription service, MyFenix; the integrated hand sanitisation pack with its scooters and Middle East’s first 10-minute convenience delivery service, F10.

Read: Fenix launches 10-minute grocery delivery service in Abu Dhabi