Businesses count every dirham. So why are they ignoring the cost of sleep-deprived employees?
As sleep becomes a bigger part of the wellness economy, the question for employers is whether they are paying enough attention to the people powering their businesses
20 October, 2026
TT
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From impaired decisions and costly mistakes to workplace safety risks, employee fatigue could be undermining business performance in ways that never appear as a separate line item on the balance sheet.
As sleep becomes a bigger part of the wellness economy, the question for employers is whether they are paying enough attention to the people powering their businesses.
The business cost hiding in plain sight
A missed detail in a financial report. A decision made too hastily. An employee taking twice as long to complete a task that would normally require little thought. A moment of delayed reaction on a factory floor, behind the wheel or in a hospital corridor.
Individually, these incidents may look like ordinary workplace errors. But what if some of them have a common, overlooked contributor? What if the problem is not a lack of talent, inadequate training or inefficient processes, but something much more fundamental: employees who are simply not getting enough sleep?
For businesses, fatigue presents an uncomfortable problem. Unlike rising energy bills, higher borrowing costs or increasing payroll expenses, the consequences of insufficient sleep rarely arrive with a clear financial label. They may be buried in slower output, repeated mistakes, missed deadlines, poor decisions, absenteeism or avoidable safety incidents.
Companies may track how much employees produce, how quickly they complete tasks and how effectively teams meet targets. Yet the conditions affecting their ability to deliver those results can be considerably harder to measure.
That creates a potentially expensive blind spot. Businesses invest heavily in technology, infrastructure, training and performance management, but the people expected to make those investments pay off also need adequate rest to think clearly, respond quickly and make sound decisions.
Dr Imran Khan, specialist pulmonologist at Aster Clinic, Muteena, said the effects of inadequate sleep extend well beyond feeling tired.
Research has shown that insufficient sleep can impair attention, memory, learning, reaction time and psychomotor performance. Decision-making and executive function can also suffer, he said.
“Sleep is probably one of the most underestimated forms of productivity infrastructure,” Khan said. “We tend to think of productivity infrastructure as technology, offices, software, data, or processes. But sleep supports the human system operating all of those things.”
The implication for business leaders is difficult to ignore: an organisation can have the right people, the right systems and the right strategy, yet still struggle to extract their full potential if fatigue undermines the people responsible for executing its plans.
The fatigue tax: When tiredness becomes a commercial problem
The danger is not necessarily that a sleep-deprived employee will fall asleep at their desk. It is that they may remain at work, appear functional and continue completing tasks while operating below their usual cognitive capacity.
Khan said sleep restriction can reduce attention, working memory and sustained concentration, potentially forcing employees to spend longer completing tasks and increasing the likelihood of errors.
The consequences can extend across an organisation. A mistake may require additional checks. An incomplete task may delay another team. A poorly judged decision may need to be reversed. In safety-critical workplaces, impaired reaction time or judgment can carry much more serious consequences.
“Sleep loss can create a measurable competitive disadvantage at the organisational level, not just make individual employees feel tired,” Khan said.
Poor sleep is also associated with poorer health and may contribute to increased sick leave and reduced employee retention, creating additional recruitment and training costs, he said.
These effects are not necessarily easy to separate from other causes of underperformance. Workload, management practices, personal circumstances and health conditions can all influence an employee’s output. Nor does every workplace error indicate that someone is sleep-deprived.
But that uncertainty is precisely what makes fatigue difficult to identify. Its consequences can be recorded as operational problems without the underlying contribution of inadequate rest ever being investigated.
The result is a potential fatigue tax: a collection of productivity losses, errors, health-related absences and safety risks that may be spread across different departments and never recognised as part of the same problem.
The available interviews do not establish how much this costs businesses in the UAE or how widely employers currently measure fatigue. They do, however, raise a critical question: if sleep affects the very capabilities businesses pay employees to use, why should it remain outside the productivity conversation?
When the boss is tired, the stakes get higher
The consequences become particularly significant when fatigue affects people responsible for high-value decisions.
Consider two executives with comparable experience, technical knowledge and professional skills. One is consistently well-rested; the other routinely operates with insufficient sleep. Both may attend the same meetings, analyse the same figures and face the same commercial pressures. But their ability to process information and evaluate risks may not be equivalent.
Khan said a well-rested executive is better positioned to sustain focus on complex issues, assess competing options, exercise cognitive flexibility and maintain balanced communication and interpersonal judgment.
A chronically sleep-restricted executive, by contrast, may experience more lapses in attention, greater distractibility and a stronger tendency towards impulsive or rigid decisions.
“They find more difficulty integrating complex information, and are at greater risk of conflict and poor communication,” Khan said.
For businesses, that could matter at precisely the moments when clear thinking is most valuable: during negotiations, financial reviews, crisis management, strategic planning or decisions involving significant commercial risk.
An executive who struggles to weigh competing options may overlook important information. A manager whose judgment is impaired may react poorly to disagreement. A tired team leader may communicate less effectively, creating friction that spreads across a department.
Sleep deprivation does not automatically cause these outcomes, and individual responses to inadequate sleep vary. But the potential effect on judgment, attention and emotional regulation makes fatigue a relevant consideration in any discussion about leadership performance.
The issue also reaches beyond senior management. Employees at every level depend on memory, concentration and the ability to adapt to changing circumstances. When those capabilities are compromised, the consequences can accumulate across the working day.
For companies seeking an advantage through innovation, speed and better decision-making, protecting the conditions that support cognitive performance may be just as important as upgrading the tools employees use.
The 24-hour economy has a rest problem
The challenge becomes even more pressing in industries that cannot simply close when the working day ends.
Healthcare, aviation, hospitality and manufacturing depend on shift-based teams to maintain continuous operations. Their employees may work nights, rotate between shifts or operate during hours when the body’s natural sleep-wake cycle makes alertness more difficult to sustain.
In these environments, fatigue is not merely a question of whether an employee has adopted a good bedtime routine. It is also a question of how work is scheduled, how much time separates shifts and whether workers have a realistic opportunity to recover.
Khan identified shift-work design as a priority for employers operating around the clock, recommending sensible rotation patterns, adequate recovery time and protected rest periods.
He also highlighted the importance of monitoring working hours, overtime and after-hours communication.
Flexible schedules can help employees align work with their sleep patterns, he said, while reducing expectations that they remain constantly available outside working hours.
The distinction is important. Telling employees to sleep better is unlikely to be sufficient if their working arrangements repeatedly restrict their opportunity to rest.
A worker who finishes a late shift and returns with limited recovery time faces a different set of circumstances from someone with a consistent schedule. Similarly, employees who receive work messages late at night may find it difficult to establish a reliable boundary between professional responsibilities and personal time.
For employers, the issue is operational as much as personal. Staffing arrangements, shift rotations, overtime policies and expectations around availability all influence the conditions in which employees work and recover.
The question is whether businesses are examining those conditions systematically or waiting until fatigue manifests itself as a mistake, a safety concern or a performance problem.
Why another wellness programme may not be the answer
As awareness of sleep and recovery grows, companies may be tempted to respond with wellness campaigns, relaxation sessions, educational workshops or employee engagement initiatives.
Such measures can be useful. But they risk missing the central issue if the working conditions contributing to fatigue remain unchanged.
“If employers want to improve employees sleep, they should prioritise changing the conditions that disrupt sleep over adding another wellness programme,” Khan said.
His recommendations include more flexible schedules, closer attention to overtime, reduced expectations of constant availability, appropriate shift design and education about sleep hygiene, circadian rhythms, caffeine, alcohol and light exposure.
Employees should also have timely access to healthcare when they experience clinically significant problems, including insomnia or sleep apnoea, he said.
The distinction between a lifestyle issue and a medical condition matters. Employers can help create working environments that support rest, but they cannot assume every sleep problem can be resolved through a change in routine.
The same principle applies to the products increasingly marketed as part of the sleep economy. Comfortable bedding and a suitable sleeping environment may support rest, but they are not substitutes for clinical assessment or treatment where necessary.
Roger Chedid, founder of Minoa, a sleep essentials brand, said bedding primarily influences the environment in which people sleep, including temperature, comfort and the materials in contact with their skin.
“A pillow is not going to fix a clinical sleep disorder, and anyone in this category who suggests otherwise is overselling,” Chedid said.
For businesses, the broader lesson is that no single intervention can address every source of fatigue. Better education, supportive environments and wellness initiatives may all play a role, but they need to sit alongside sensible working arrangements and access to appropriate healthcare.
Sleep is becoming big business. Workplaces are next in line.
The growing commercial interest in sleep offers a revealing contrast with how rest has traditionally been treated at work.
Consumers are increasingly willing to examine their sleep routines, track their sleeping patterns and spend money on products designed to improve their sleeping environment. Businesses in the wellness sector are responding to a market that increasingly views recovery as something to be actively managed.
Chedid believes sleep is following a trajectory similar to fitness and skincare, which have expanded from relatively narrow categories into broader consumer industries.
“Fitness used to just mean exercise. Now it is nutrition, wearables, recovery, apparel, supplements, and an entire economy built around it,” he said. “Sleep is at the start of that curve.”
For Minoa, the shift has meant expanding beyond bedding into sleepwear, towels and children’s sleep products, Chedid said. He sees consumers becoming more discerning about fabric composition, temperature regulation and product durability.
“Consumers are going through the same discovery now, just at scale,” he said, referring to the growing scrutiny of products used in the bedroom.
He also believes awareness is the driving force behind the category’s growth. Wearables have helped make sleep more measurable, while consumers increasingly ask questions about what products are made from and how they perform over time.
But the bigger change, he said, is the recognition that sleep is not simply what happens after a person finishes everything else.
“We have optimised almost every hour we are awake. Sleep is just the last eight we never bothered with,” Chedid said.
That consumer shift is relevant to employers because it reflects a growing recognition that performance depends on more than activity alone. The opportunity for businesses is to translate that awareness into working practices that support recovery, rather than treating sleep as a personal concern employees must manage entirely on their own.
The wellness industry is selling recovery. Employees are asking for it.
Shalin Balasuriya, co-founder of Spa Ceylon, said customers across professional and personal backgrounds are increasingly seeking help with stress, relaxation and sleep.
“There really isn’t one typical customer anymore, and I think that in itself is telling,” Balasuriya said. “We see professionals, entrepreneurs, parents and younger customers all coming in with a similar concern: they are finding it increasingly difficult to properly switch off.”
He attributed the shift partly to a modern lifestyle that keeps people moving between work, phones, notifications and social commitments without a clear transition into rest.
Customers are also becoming more conscious of how recovery affects concentration, mood, energy and performance, he said.
“Previously, relaxation may have been seen as a pleasant outcome of a spa experience. Today, for many customers, it is the reason they are coming in,” Balasuriya said.
He added that customers increasingly want practices they can carry beyond the treatment room, including breathwork, meditation, calming sensory experiences and consistent evening routines.
One of the most common concerns he hears is: “I’m exhausted, but I can’t switch off.”
That description captures a tension that extends beyond the wellness industry. Employees may finish a demanding day physically exhausted while continuing to think about unfinished tasks, upcoming deadlines or messages that require a response.
Balasuriya said simple routines can help people transition towards sleep, including reducing stimulation, limiting bright light and screen use, slowing the breath and creating a calmer environment.
However, the responsibility cannot rest entirely on individuals. Where workplace pressures regularly extend into evenings and weekends, a bedtime routine alone may not resolve the underlying problem.
For employers, the challenge is to ensure that expectations around availability, workload and working hours do not continually undermine the recovery employees are being encouraged to prioritise.
Can technology measure the problem without making it worse?
Wearables and sleep trackers have made sleep more visible, giving consumers estimates of sleep duration, patterns and other indicators. Smart thermostats, lighting systems, blackout solutions and noise-control devices can also help create more suitable sleeping environments.
Khan said technology can help identify irregular sleep schedules, frequent awakenings and possible signs of sleep-disordered breathing.
But there is a risk that the pursuit of better sleep becomes another source of pressure.
“Technology can improve sleep, yet too much technology around sleep can make sleep worse,” Khan said.
Chedid has also observed how sleep scores can encourage people to compete with themselves, sometimes becoming frustrated when the numbers do not meet their expectations.
For employers considering fatigue monitoring, this raises an important question about what should be measured and why.
Working hours, overtime patterns, shift rotations, safety incidents and employee feedback may help organisations identify working conditions that deserve closer attention. But no single metric can provide a complete picture of an individual’s health or readiness to work.
Consumer wearables should not be treated as definitive medical assessments, and employee health information requires appropriate privacy protections.
The purpose of monitoring should be to identify risks, improve working arrangements and support employee wellbeing, not to create another performance score or penalise people for reporting fatigue.
Companies also need to distinguish between collecting data and acting on it. Identifying a pattern of excessive overtime, for example, is of limited value if staffing arrangements and workload expectations remain unchanged.
The real test is whether measurement leads to better decisions.
Rest could become a competitive advantage
For years, working long hours and sacrificing sleep have sometimes been treated as evidence of commitment. But the relationship between time spent working and the quality of work produced is not always straightforward.
An employee who remains at a desk for longer may not necessarily be more productive. A manager who answers messages late into the night may not necessarily make better decisions the following morning. In some circumstances, prolonged working hours may come at the expense of the attention, judgment and consistency businesses need.
Balasuriya said attitudes towards rest are changing, particularly among younger customers who increasingly discuss burnout, mental wellbeing and the need to protect their energy.
Older customers may approach recovery through the lens of longevity and maintaining health, he said, but both groups are increasingly recognising its importance.
“For a long time, productivity culture almost celebrated sacrificing sleep. I think we are now seeing the beginning of the opposite movement, where good sleep and proper recovery are becoming recognised as essential parts of living and performing well,” Balasuriya said.
For business leaders, that shift presents an opportunity to reconsider how performance is supported and measured.
Companies do not need to assume that every mistake is caused by fatigue, nor do they need to turn sleep into another corporate optimisation target. They do need to recognise that inadequate rest can affect the capabilities employees rely on to do their jobs.
That means examining shift patterns, overtime, after-hours communication, recovery time and access to healthcare, alongside existing productivity and safety indicators.
It also means acknowledging the limits of consumer wellness products and ensuring that sleep education complements, rather than replaces, changes to workplace conditions.
The bottom line: the most expensive mistake may be the one nobody connects to sleep
The cost of tired employees may never appear as a distinct expense on a balance sheet. Instead, its potential consequences may be scattered across slower workflows, repeated errors, avoidable safety risks, employee absences and decisions that fail to reflect the full capabilities of the people making them.
The interviews do not quantify the financial impact of fatigue on individual companies, and the scale of the problem will vary across industries and workplaces. But the evidence on sleep’s role in attention, memory, reaction time and decision-making makes it difficult to dismiss as merely a personal wellness issue.
Khan’s argument is straightforward: sleep supports the human system behind every other investment a company makes. Chedid’s business reflects a growing consumer interest in improving the conditions for rest, while Balasuriya’s observations point to a wider shift towards treating recovery as an essential part of wellbeing.
The business challenge is to connect those developments to the workplace.
Better bedding, sleep trackers and relaxation treatments may support individual routines, but they cannot compensate fully for schedules that leave employees insufficient time to recover. Nor can an employer reasonably expect workers to protect their sleep while simultaneously demanding constant availability.
The starting point is to ask a question many organisations may not yet be asking systematically: are working hours, shift patterns and performance expectations creating conditions in which employees can consistently work at their best?
For businesses, the answer could have implications for productivity, safety, retention and the quality of decisions made every day.
In the race to improve performance, companies have spent years investing in the tools employees use, the systems they operate and the processes that govern their work.
The next competitive advantage may come from paying closer attention to something far less visible: whether the people behind those investments are getting enough rest to make them count.
