WHOOP makes a move in the GCC with new Arabic language app
It marks a new step in WHOOP’s regional expansion as demand for its health and performance tracking services grows across the Middle East
14 October, 2026
TT
16
WHOOP has launched an Arabic-language version of its app, allowing Arabic-speaking members to access insights on sleep, recovery, physical strain and health in their native language as the wearable technology company expands its presence across the Gulf Cooperation Council (GCC).
The launch is accompanied by an outdoor advertising and digital campaign across the GCC. It marks a new step in WHOOP’s regional expansion as demand for its health and performance tracking services grows across the Middle East.
According to the company, WHOOP membership across the GCC has increased by more than 75 per cent year-on-year. The company is expanding its regional operations through investments in infrastructure, retail distribution, research and community partnerships. Its regional presence includes a dedicated UAE office and a growing retail network, a WAM report said.
Research facility planned outside Boston
WHOOP also plans to open its first international performance research and development facility outside Boston through WHOOP Qatar later this year. The facility is expected to support research into health and human performance in the region.
The company has established partnerships with several sports organisations and events. It serves as the official health and performance wearable of UAE Team Emirates-XRG and Al Nassr Football Club, and has partnerships with Dubai Fitness Challenge and the Doha Marathon.
These partnerships extend WHOOP’s reach into professional sport and community fitness, as the company seeks to build its regional presence beyond consumer wearable devices.
Arabic-language access becomes part of growth strategy
The new app experience allows members to review personalised health data in Arabic, including information on sleep patterns, exercise, recovery and stress. The company says the service is designed to help users better understand how their daily habits affect their health and performance.
“The response to WHOOP across the Middle East has been incredible,” said Will Ahmed, founder and CEO of WHOOP. “The GCC has become a major market for us, and we’re seeing strong growth across the broader Middle East and North Africa. We’ve made a significant commitment to the region and we’re going to keep investing here. Launching in Arabic is a crucial part of that strategy.”
The Arabic launch also forms part of a strategic initiative under WHOOP’s partnership with Mubadala Investment Company, which invested in the company’s Series G funding round. The partnership focuses on expanding WHOOP’s presence in the UAE and supporting preventative health, research and innovation across the region.
WHOOP’s wearable technology tracks physiological data to establish individual baselines and provide personalised guidance. The company uses these insights to help members assess how lifestyle choices, including sleep, exercise and stress management, may influence their health and performance over time.
The Arabic-language rollout adds another element to WHOOP’s regional expansion, alongside its planned research facility, retail growth and partnerships across sport and fitness.
https://www.wam.ae/en/article/17h27g1-whoop-launches-arabic-deepening-commitment-gcc

















































