Choithrams rolls out new parking system across UAE stores
PARKONIC’s technology aims to improve parking flow and utilisation by introducing structured, tech-enabled management across retail locations
09 April, 2026
TT
16
UAE-based supermarket chain Choithrams has partnered with PARKONIC to introduce a streamlined, ticketless parking experience across selected store locations, marking a step forward in enhancing customer convenience beyond the in-store environment.
The initiative is powered by PARKONIC OS, a digitally managed parking platform designed to deliver a frictionless parking journey. The system removes the need for physical tickets, enabling a smoother and more efficient experience for shoppers from arrival to exit.
Read more-New parking zones introduced in Dubai: What you need to know about tariffs
Three Choithrams locations, DEC Marina, JVC Manhattan, and Dubai Silicon Oasis, have been selected for the pilot phase, with the rollout expected to be completed by mid-April.
Customer-centric innovation at the forefront
The move underscores Choithrams’ continued focus on improving customer experience by addressing everyday pain points such as parking availability and access.
Under the new system, customers receive one hour of complimentary parking. Validation is completed at checkout by entering the vehicle’s license plate number, with the applicable duration automatically applied upon exit.
“At Choithrams, being customer-centric is at the heart of what we do, and we are always looking at ways to make the shopping experience as smooth as possible,” said Mark Mortimer-Davies, CEO of Choithrams. “We understand that something as simple as finding a parking space can shape the overall visit, no one wants to arrive and struggle to find a spot.”
He added: “We’re putting our customers’ needs first, not only as a retailer, but as a brand that aims to make everyday experiences easier. This marks a step towards smarter, more integrated retail infrastructure, and we’re delighted to be working with PARKONIC to make this happen.”
Smarter parking for a seamless retail journey
PARKONIC’s technology aims to improve parking flow and utilisation by introducing structured, tech-enabled management across retail locations.
“Retail today is no longer just about what happens inside the store, but how seamlessly the entire visit comes together,” said Imad Alameddine, CEO of PARKONIC. “Our collaboration with Choithrams focuses on removing everyday friction points, starting from the moment customers arrive.”
He added: “By simplifying parking into a seamless, ticketless experience, we are supporting a more effortless and enjoyable journey for customers.”
Beyond the complimentary period, parking is priced at Dhs15 per additional hour. Payments can be made via on-site options, including QR codes or automatic deductions through SALIK accounts, where applicable.
The rollout reflects Choithrams’ broader commitment to operational excellence and customer-centric innovation, as retailers across the UAE increasingly invest in technology to enhance end-to-end shopping experiences.























