From free date changes to discounted fares: GCC airlines launch fresh travel offers
Although the airline is waiving the date-change fee, passengers may still need to pay any applicable fare difference if the newly selected flight is more expensive
02 August, 2026
TT
16
Competition among Gulf airlines is intensifying as carriers roll out a fresh wave of customer-focused initiatives aimed at attracting travellers through greater flexibility, richer loyalty rewards and limited-time fare promotions. Rather than competing solely on ticket prices, airlines are increasingly using booking flexibility, loyalty benefits and everyday rewards to strengthen customer relationships and encourage direct bookings.
Emirates, Air Arabia and Riyadh Air have each unveiled new offers designed to appeal to both business and leisure travellers, reflecting changing consumer expectations in a market where passengers are looking for greater value throughout their travel journey. Industry analysts say these initiatives highlight how airlines are evolving their commercial strategies to reward customer loyalty while giving travellers more confidence when planning future trips.
Read more-UAE airlines launch ticket discounts: Here’s what travellers can get
“Travellers today are looking beyond the fare itself,” an aviation analyst said. “Flexible booking policies, loyalty benefits and value-added services are becoming increasingly important when customers decide which airline to book.”
Emirates adds complimentary date change benefit
Emirates has introduced a complimentary one-time date change on all new tickets, allowing eligible passengers to modify their travel plans without paying the airline’s standard date-change fee.
The benefit applies across all cabin classes, including Economy, Premium Economy, Business and First Class, giving travellers additional flexibility should business commitments, family obligations or holiday plans change after booking.
Customers can amend eligible reservations through the “Manage Your Booking” section on the Emirates website or mobile application. Travellers who booked directly with Emirates may also contact the airline’s customer service team, while bookings made through travel agents should generally be managed through the respective agency.
Although the airline is waiving the date-change fee, passengers may still need to pay any applicable fare difference if the newly selected flight is more expensive. Revised travel must also remain within the validity of the original ticket.
The initiative is expected to appeal to passengers booking well in advance by providing additional peace of mind in the event of unexpected scheduling changes.
Skywards promotions increase loyalty value
Alongside greater booking flexibility, Emirates has expanded its Skywards loyalty programme with a range of promotional offers designed to increase the value of Miles and accelerate membership benefits.
Among the key offers is a limited-time Cash+Miles promotion that doubles the redemption value for eligible Emirates and flydubai flights and selected travel extras. During the campaign, members receive the equivalent of $30 in value for every 2,000 Skywards Miles redeemed, compared with the standard value of $15.
The promotion applies to Emirates and flydubai flights, as well as additional services including excess baggage, lounge access and seat selection. Customers can take advantage of the offer by booking and travelling before August 31, 2026, subject to the programme’s terms and conditions.
The airline has also launched a Bonus Tier Miles campaign, awarding eligible Skywards members an additional 20 per cent Tier Miles on qualifying Emirates and flydubai flights completed between May 8 and August 31, 2026. Temporary reductions in Tier Mile requirements for Silver, Gold and Platinum status upgrades and renewals further strengthen the offer.
Industry experts say such promotions are becoming increasingly valuable for frequent travellers seeking premium membership benefits including lounge access, priority airport services and additional baggage allowances.
Emirates has also expanded earning opportunities beyond flying by allowing customers to earn Tier Miles through spending on eligible Emirates Skywards Visa Credit Cards issued by participating banking partners. Depending on the selected card, customers can also receive welcome bonuses, complimentary Silver membership and accelerated qualification pathways.
Air Arabia rewards everyday spending
Air Arabia is taking a different approach by positioning its AirRewards programme as a year-round loyalty platform that allows members to earn benefits through both travel and everyday purchases.
Members can collect AirRewards points when booking flights, purchasing travel extras or shopping with participating banking, retail and lifestyle partners. Eligible purchases can generate up to 10 per cent cashback in the form of AirRewards points, helping members reduce the cost of future travel.
Unlike many traditional airline loyalty programmes, AirRewards allows members to redeem points against any available seat without blackout dates. Customers who do not have sufficient points to pay for an entire booking can combine points with cash, providing additional flexibility.
The airline has also adopted a simple redemption structure, with every 100 AirRewards points equal to $1 throughout the year, making it easier for customers to understand the value of their rewards.
“Airlines increasingly recognise that loyalty extends beyond flying,” an aviation consultant said. “Giving customers opportunities to earn rewards through everyday spending keeps members engaged throughout the year.”
Riyadh Air targets early bookings
Riyadh Air has joined the competitive landscape with the launch of its Global Sale, offering discounts of up to 20 per cent on base fares across its expanding network.
The promotion is available for bookings made between July 29 and August 10, 2026, with travel valid from August 1, 2026 through February 28, 2027.
The sale covers destinations including London, Kuala Lumpur, Riyadh, Jeddah, Cairo, Dubai, Madrid, Dhaka, Mumbai, Manchester and Malaga, giving travellers opportunities to plan business trips, family visits and leisure holidays well in advance.
Passengers booking directly through Riyadh Air’s website or mobile application can also begin earning Sfeer Points and Level Points through the airline’s loyalty programme from their first eligible journey.
While the discount applies to base fares, passengers are encouraged to review taxes, fees and booking conditions before completing their reservations, as promotional availability may vary depending on travel dates and destinations.
Analysts say the extended travel window makes the campaign particularly attractive for customers planning ahead for year-end holidays and early 2027 travel.
Competition moves beyond airfares
The latest initiatives demonstrate how Gulf airlines are broadening competition beyond ticket prices by focusing on flexibility, loyalty and long-term customer engagement.
Flexible booking policies, enhanced rewards programmes, accelerated elite status and promotional fares are becoming increasingly important differentiators as airlines seek to strengthen customer loyalty in a highly competitive market.
For travellers, these initiatives provide greater confidence when booking future journeys while offering more opportunities to reduce travel costs and maximise rewards. As demand for both business and leisure travel continues to grow, industry experts expect airlines to place even greater emphasis on customer-centric programmes that deliver value before, during and after every trip.



















