Back-to-school traffic in Dubai: RTA completes major road upgrades at six locations
The initiative forms part of RTA’s broader efforts to strengthen connectivity between residential, educational and development areas while providing safe and convenient access to schools
Dubai’s Roads and Transport Authority (RTA) has completed a series of traffic improvements at six school-zone locations across Dubai, benefiting more than 10 schools as part of efforts to improve traffic flow and enhance safety for students, parents and school staff.
The initiative forms part of RTA’s broader efforts to strengthen connectivity between residential, educational and development areas while providing safe and convenient access to schools. The upgrades are also aimed at improving the quality of life for residents and visitors across Dubai, a WAM report said.
Summer works target smoother traffic
The improvements were carried out during the summer break to minimise disruption to daily traffic and take advantage of lower traffic volumes. The timing allowed RTA to accelerate the delivery of the projects, reduce their impact on road users and maintain high safety standards at the targeted locations.
The works covered school zones in Wadi Al Safa 4, Al Barsha, Umm Al Sheif, Dubai Motor City, Dubai Studio City and Al Sufouh.
Among the key upgrades was the construction of a new road linking Al Qudra Road and Hessa Street via Dubai Motor City and Dubai Studio City. The new connection is designed to improve access to and from GEMS Metropole School – Motor City, helping ease traffic movement around the school.
RTA also added parking spaces for Horizon International School in Umm Al Sheif, doubling its parking capacity and increasing the availability of dedicated spaces for school-related traffic.
Road and safety upgrades across school zones
The project also included improvements to the entrances and exits of the service road adjacent to the Al Barsha South schools complex. At-grade improvements were carried out around The International School of Choueifat – Dubai in Al Sufouh to improve traffic movement and access in the area.
In Wadi Al Safa 4, RTA upgraded the road near GEMS Winchester School – Dubai and introduced safety and traffic-calming measures around the schools.
Together, the improvements are expected to streamline the movement of teachers, school-bus drivers and parents while strengthening safety for students and other road users during busy school hours.
The upgrades come as Dubai continues to focus on improving transport infrastructure around key community facilities, with school zones requiring particular attention because of increased pedestrian and vehicle activity during drop-off and pick-up periods.
RTA urges parents and school-bus drivers to stay alert
RTA has urged school-bus drivers and parents to follow traffic-safety procedures when dropping off and collecting students.
The authority advised motorists to use designated pick-up and drop-off areas and avoid random stopping or parking, particularly in spaces reserved for People of Determination or emergency vehicles.
Drivers were also urged to stop when school buses display warning signs or signals, remain alert to students moving around school premises, reduce speed and comply with all traffic signs and signals.
RTA said these practices are essential to creating a safe, accident-free environment around schools and ensuring that the benefits of the new traffic improvements are supported by responsible road-user behaviour.
Bangladesh could consider joining the Mecca pact, a mutual defence agreement signed this month between Saudi Arabia, Turkey and Pakistan, a minister said, a move that could complicate its foreign relations, particularly with neighbouring India.
Ties have been strained as Bangladesh accused Indian border forces of forcibly pushing in people while it seeks extradition of former Prime Minister Sheikh Hasina, who has lived in exile in India since her ouster in a protest movement in August 2024.
“If there is a security arrangement among Islamic nations in the Middle East, it is not unusual for us to consider participating. It is being viewed positively,” said junior foreign minister Humayun Kabir.
“They are inviting the leadership of Bangladesh, particularly Prime Minister Tarique Rahman, to come and participate,” he told reporters on Monday.
A source in the Bangladesh foreign ministry told Reuters that Saudi Arabia had invited Dhaka to join the pact, but did not say when the invitation was made. The source sought anonymity as he was not authorised to speak to media.
The three Sunni Muslim-majority countries signed the agreement, modelled on NATO’s collective-defence principle, in the Saudi holy city of Mecca this month.
They pledged that an armed attack on one member would be treated as an attack on all, amid heightened tension in the regional conflagration that has brought Iranian missile fire across the Middle East.
Bangladesh, like Turkey, is a secular republic, although more than 90 per cent of its population identifies as Sunni Muslim.
Asked for comment on the minister’s remarks, the embassies of Saudi Arabia, Turkey and Pakistan in the South Asian country did not immediately respond to requests for comment.
Turkey, which has NATO’s second-largest army, has said the pact with nuclear-armed Pakistan and top oil exporter Saudi Arabia was open to expansion.
Analysts say joining a military alliance would test Bangladesh’s long-standing foreign policy of avoiding rival geopolitical camps to help it attract investment, expand exports and maintain economic ties with competing powers.
The economy relies on exports of readymade garments, most of which go to Britain, the European Union and the United States, while remittances from millions of workers abroad, mainly in the Middle East, are a major source of foreign exchange.
Formal alliance membership could complicate Bangladesh’s ties not just with India, but also China, Iran, Japan, Kuwait, Oman, Qatar, Russia, the United Arab Emirates and the United States, said geopolitical analyst Kollol Kibria.
“These relationships would not automatically break, but once Bangladesh joins a military bloc, the question of which side Bangladesh is on becomes much harder to avoid,” Kibria said.
The invitation comes at a delicate moment in Bangladesh’s relations with India under Rahman’s six-month-old government, despite efforts by both to ensure cordial ties.
The prime minister has yet to decide whether to visit India, Rahman’s spokesperson said this month, as Dhaka awaits New Delhi’s response to its extradition request for Hasina.
Dhaka has previously called for a “propitious environment” for such a visit after Hasina spoke to journalists in New Delhi this month, a move criticised by Bangladesh.
India’s foreign ministry spokesperson on the Mecca pact said it was closely following developments in West Asia.
Analysts said New Delhi was unlikely to welcome Bangladesh’s membership of a security alliance that includes arch foe Pakistan, although Dhaka would ultimately need to weigh the broader economic and strategic consequences of such a move.
The perception of alignment could create risks for Bangladesh’s export-driven economy, reliant on stable commercial and diplomatic ties with a wide range of partners, said Asif Shahan, a development studies professor at Dhaka University.
“If Bangladesh joins this alliance, several countries, including India, will not be pleased,” Shahan added. “However, that should not be the basis of Bangladesh’s decision.”
Meet Celia: Huawe’s AI assistant making everyday life easier
For people on the move, that means getting information, opening apps, adjusting settings or finding directions without interrupting whatever they are doing during a busy day or commute
The HUAWEI Pura 90s Series is giving its Celia voice assistant a broader role, turning everyday voice commands into practical actions for users. Long used for tasks such as setting timers, checking the weather, sending messages and making calls, Celia can now handle a wider range of requests. For people on the move, that means getting information, opening apps, adjusting settings or finding directions without interrupting whatever they are doing during a busy day or commute.
On the HUAWEI Pura 90s Series, Huawei says Celia has become more intuitive and personal. Its knowledge Q&A capabilities can provide quick responses on topics ranging from weather and time zones to travel recommendations and general questions. The assistant can also support content generation for everyday communication, including drafts for messages, invitations and simple documents. That combination can reduce the time users spend switching between apps when they need information or want to communicate quickly.
Image credit: Supplied
Voice control meets everyday convenience
Through natural voice control, users can manage system functions, open or control apps, adjust settings, take screenshots and start recordings. Celia also supports calls, messages, reminders and schedules, helping compress high-frequency actions into a single interaction. Contextual controls add another layer by surfacing relevant functions and settings through the interface. The result is a less fragmented experience, with fewer menus to navigate and fewer taps required for routine actions throughout the day for busy users.
Hail rides with Celia
Navigation is another area where the assistant is designed to be useful. Through voice commands, Celia can help users find directions, nearby places and travel routes directly on Huawei devices. Working with Huawei’s mapping services, it can provide walking or driving guidance and use saved locations such as home or work to speed up familiar journeys. For people exploring unfamiliar cities, this can reduce the friction of finding a destination while keeping the interaction simple.
The more regionally focused feature is support for ride-hailing services. Users can say, “Hey Celia, get me a ride to Dubai Mall” or “Hey Celia, get me a ride to Dubai Airport,” and let Celia help initiate the ride-hailing request while they continue with what they’re doing. For someone having coffee, working or navigating a busy day, that can turn a multi-step process into a natural interaction. It also reinforces Huawei’s push toward locally relevant AI for users who rely on digital services.
The integration could be especially useful when users are driving, traveling in unfamiliar locations or simply need to arrange transportation without manually navigating between applications. The combination of real-time information, navigation and regional services gives Celia a more practical role than a conventional voice assistant. It is not only about answering a question but about helping users move from intention to action with fewer steps. For Huawei, that points to a broader AI strategy too.
AI goes beyond voice commands
That broader vision is visible in the series’ camera tools. AI Composition is designed to intelligently frame shots for better visual balance, while AI De-glare removes distracting reflections with a single tap. Together, these features show how AI is being positioned as an embedded part of the device rather than a separate application. Celia’s assistant functions, navigation tools and camera capabilities all work toward the same objective: reducing friction in smartphone use and making technology feel natural.
Celia’s evolution reflects a broader shift in smartphone AI, from basic voice commands toward context-aware assistance that can connect information, device controls, navigation and services. For users, the appeal is straightforward: less time spent searching through menus, switching applications or typing requests. For Huawei, the strategy turns Celia into a more visible part of the Pura 90s experience, with regional services adding a distinctly local dimension to the smartphone’s daily experience too.
Apple’s biggest product launches are once again approaching, but this year’s iPhone reveal could come with an unwelcome surprise for consumers: a higher price tag.
The company is reportedly preparing to raise prices for its upcoming iPhone 18 lineup as it contends with soaring memory and component costs. Bloomberg’s Mark Gurman, writing in his latest “Power On” newsletter, said the iPhone is facing many of the same supply-chain pressures that have already affected Apple’s Macs and iPads and that a price increase “remains inevitable.”
The warning comes after Apple already raised prices across several major product categories. According to a report published by MacRumors, affected Macs and iPads increased by about 23 per cent on average roughly two months ago.
Now, the pressure appears to be moving toward Apple’s most important product: the iPhone.
For consumers, the potential increase could be significant. If Apple follows the roughly $100 price increase implemented by Samsung and Google on their latest smartphones, the iPhone 18 Pro could start at $1,199, compared with $1,099 for the current iPhone 17 Pro. That would represent an increase of about 9 per cent.
And while $100 may sound relatively modest compared with some of Apple’s recent price increases, Gurman described the bump as a “fairly modest bump” given the severity of the current memory crunch.
The implication is clear: Apple may be absorbing some of the additional costs itself rather than passing the full increase on to customers.
Apple Track/X account
Apple has already started raising prices
The potential iPhone price increase does not come out of nowhere.
Apple has already demonstrated that it is willing to raise prices as component and supply-chain costs increase. The company’s Mac and iPad lines have already absorbed substantial increases, making the iPhone the next major product category where consumers could feel the impact.
Gurman has previously indicated that Apple’s rising costs are putting pressure on its margins. The company has also warned of pressure on gross margins during the current quarter, suggesting that it is not simply passing every additional expense directly to buyers.
That distinction could become important for iPhone customers.
Apple has several options when dealing with higher production costs. It can absorb the costs and accept lower margins, raise prices, alter specifications, or combine all three strategies. Based on Gurman’s reporting, the company appears to be considering a price increase while still absorbing at least some of the additional expense.
The iPhone’s enormous customer base gives Apple more flexibility than many other smartphone makers. Consumers have demonstrated a strong willingness to pay for premium iPhones, and Apple may therefore have more room to increase prices without immediately damaging demand.
Still, there is a limit.
A $100 increase would put the iPhone 18 Pro into roughly the same pricing territory as Samsung’s latest flagship smartphones. That could make the increase easier for Apple to justify in the eyes of consumers.
A much larger jump, however, could create the kind of “sticker shock” that accompanied some of the more substantial Mac and iPad increases.
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Why Apple may choose a $100 increase
Apple is reportedly watching how rivals respond to the same component-cost pressures.
According to Gurman, Samsung and Google have both raised prices on their latest smartphones by about $100. Matching that increase would give Apple a relatively straightforward path: increase the iPhone 18 Pro from $1,099 to $1,199 while keeping the device within the broader pricing range of premium Android competitors.
That could be an important consideration for Apple.
If rivals are raising prices because of the same memory and component pressures, Apple does not necessarily have to absorb the entire increase to remain competitive. Instead, it can point to a broader industry trend in which flagship smartphones are becoming more expensive to manufacture.
At the same time, the company can avoid going as far as it did with certain Mac and iPad products.
Gurman has argued that Apple has room to go higher because the Mac and iPad price increases were substantially larger. But the iPhone occupies a different position within Apple’s business. It is the company’s flagship consumer product and one of the most closely watched technology products in the world.
A sharp increase could therefore have a much greater impact on consumer sentiment.
The $100 figure may represent a middle ground: enough to offset some of Apple’s additional costs, but not enough to radically change the perceived price of the iPhone.
Apple Track/X account
The upgrade subscription could make a higher price easier to swallow
Apple may also have another tool for reducing the psychological impact of a higher iPhone price.
Gurman has pointed to Apple’s new Upgrade subscription program as one way the company could soften the effect of higher upfront costs.
Rather than asking customers to pay the full price immediately, the program could allow buyers to spread the cost across monthly payments.
For Apple, that could make a $1,199 starting price feel less intimidating.
For consumers, however, the economics remain the same: spreading a higher price across monthly payments does not eliminate the increase. It simply changes how the cost is presented and paid.
That distinction could become increasingly important if Apple raises prices across more of its product portfolio.
The company’s strategy could therefore involve a combination of higher retail prices and more flexible financing or subscription options, allowing Apple to protect some of its margins without making the upfront cost feel dramatically higher.
The iPhone 18 Pro could have another problem: More expensive features
The possible price increase is arriving at the same time Apple is reportedly preparing substantial changes to its Pro lineup.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to receive camera upgrades, and the larger Pro Max model could become more differentiated from the smaller Pro than in recent generations.
According to reports cited by News18, Apple could give the iPhone 18 Pro Max a variable-aperture main camera and a more powerful telephoto system that may offer up to 6x optical zoom.
If accurate, those features could give Apple another reason to position the Pro Max at an even higher price.
The reported variable-aperture camera would be particularly notable because it would allow the physical opening of the lens to change depending on shooting conditions. A wider aperture can allow more light to reach the sensor, while a narrower aperture can provide greater control over exposure and depth of field.
Earlier reports had suggested that both the iPhone 18 Pro and iPhone 18 Pro Max could receive the technology. But a newer claim from leaker Ice Universe, as reported by AppleInsider and cited in the News18 report, suggests the feature could instead be exclusive to the Pro Max.
That would mark a significant departure from the camera parity seen between Apple’s recent Pro models.
Pro Max buyers could be asked to pay more for better cameras
The reported camera changes could make the iPhone 18 Pro Max a more compelling, and potentially more expensive, choice for photography enthusiasts.
The two Pro models are expected to retain triple-camera systems, with 48-megapixel-class main, ultra-wide and telephoto cameras. However, the Pro Max could gain advantages from the hardware behind those megapixel counts.
The most significant reported difference is the variable-aperture main camera.
In low-light conditions, the technology could potentially allow more light into the sensor and reduce the need for aggressive computational processing. In brighter environments, narrowing the aperture could help control incoming light and provide additional depth-of-field options.
The technology could also prove useful for video creators who want greater control over exposure and background separation.
But buyers should not assume that a variable aperture automatically guarantees dramatically better photographs.
As the News18 report notes, image quality depends on much more than aperture. Apple’s sensors, lenses, image processing and software algorithms will all play a major role in determining the final result.
The Pro Max is also reportedly being considered for a more advanced telephoto system. A report cited by 9to5Mac, based on the Ice Universe leak, suggests the larger model could exclusively support 6x optical zoom, while the smaller Pro could have a lower or different configuration.
That could make the Pro Max particularly attractive to people who regularly photograph distant subjects, from sports and wildlife to concerts and travel.
For ordinary users, however, the difference may be harder to justify.
The camera gap may matter more than the price gap
If Apple does make the Pro Max camera hardware significantly better, consumers could face a more complicated buying decision.
In previous generations, choosing between the Pro and Pro Max was often primarily a question of size, battery life and display. If the reports about the iPhone 18 generation are accurate, camera capabilities could become another major dividing line.
That matters because it gives Apple a stronger argument for charging a premium for the larger model.
A consumer who wants the best possible camera could be willing to pay more, particularly if the Pro Max becomes the only model with the variable-aperture main camera and enhanced optical zoom.
At the same time, the smaller iPhone 18 Pro could remain the better value for consumers who do not need those features.
The ultra-wide camera is expected to remain broadly similar between the two models, while the front-facing camera is also expected to be comparable. Recent reports have pointed to an 18MP front camera, meaning selfies, FaceTime and front-facing video may not provide a major reason to upgrade to the Pro Max.
That could leave the camera as the biggest area of differentiation.
Apple’s foldable iPhone adds another layer to the pricing question
Apple is also expected to unveil a completely new product category alongside the iPhone 18 Pro models: its first foldable iPhone.
Bloomberg’s Mark Gurman has reported that the device is internally referred to as the iPhone Ultra, and early testers are reportedly impressed by its design, durability and how easily it fits into a pocket.
Gurman wrote in his latest “Power On” newsletter that people who have used the device have praised the feel of its hinge and the iPad-like app layouts that appear when the larger internal screen is opened.
The foldable is expected to feature a 5.5-inch outer display and an approximately 7.8-inch internal display.
There is, however, one major camera compromise: the device reportedly does not have a telephoto lens.
According to Gurman, that could cost Apple some sales, particularly given the expected price. Reports suggest the iPhone Ultra could start at around $2,000 and potentially exceed $2,500 with higher storage configurations.
The device is expected to use a dual-camera system consisting of a 48MP main camera and an ultra-wide camera.
Apple is also reportedly using Touch ID in the side button rather than in-display Face ID, a compromise that may help the company keep the folded device around 4.5mm thick when unfolded.
When will Apple announce the new iPhones?
The timing of the launch is itself becoming a story.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone Ultra in September. The regular iPhone 18, lower-cost iPhone 18e and iPhone Air 2 are reportedly being pushed to around March 2027 under a new launch strategy.
An “exclusive” report from Australian media outlet ChannelNews claimed that Apple’s event would take place Tuesday, September 8. But that date has been questioned because Apple has historically avoided holding its iPhone event immediately after Labor Day.
Gurman said in his latest newsletter that the event will take place “on or around” Wednesday, September 9.
There is another complication. If Apple held the event on September 8 or 9, pre-orders would ordinarily begin on Friday, September 11. That date marks the 25th anniversary of the September 11 attacks, potentially making it a date Apple would prefer to avoid for a major commercial launch.
The company could therefore push the event into the following week.
Gurman has reported that the event will take place in the first half of September, leaving September 15 as a possible latest date. Under that scenario, pre-orders could begin September 18, with the devices launching September 25.
Apple’s product pipeline is getting crowded
The iPhone will not be the only major Apple product arriving this fall.
Bloomberg’s Mark Gurman has also reported that Apple is preparing a refreshed iPad mini featuring an OLED display. The new tablet is reportedly still on track to launch this fall, before the end of October.
The change would be significant for the iPad mini, which has retained an 8.3-inch LCD display for years.
An OLED panel could provide deeper blacks, stronger contrast and more vibrant colors, potentially making the compact tablet more appealing for video, gaming, reading and general media consumption, an India Today report said.
The iPad mini is reportedly part of a broader product refresh that includes new Macs, Apple Watches and AirPods. Apple is also working on a new Mac mini and additional Macs featuring upcoming M6 chips.
A touchscreen MacBook Pro is reportedly in development as well, although that product is further away.
What the potential price increase means for buyers
For consumers, the immediate takeaway is simple: the iPhone 18 Pro could become more expensive even before factoring in the potential premium for higher storage configurations.
A move from $1,099 to $1,199 would represent a roughly 9 per cent increase, making the entry-level Pro model noticeably more expensive while still keeping it within the pricing range of competing premium smartphones.
The bigger question is whether Apple stops there.
Gurman’s reporting suggests the company has room to increase prices further, particularly because it has already implemented larger increases on Macs and iPads. But there are reasons to believe Apple may exercise some restraint with the iPhone.
The iPhone is too important to Apple’s ecosystem and consumer business to risk a major backlash over pricing. A $100 increase could therefore represent a compromise between protecting margins and avoiding severe sticker shock.
For buyers, that means timing could matter.
Consumers who already know they want an iPhone 18 Pro may want to compare the new pricing against the current-generation models before making a decision. Those who do not need the newest hardware may also find that older iPhones become more attractive if Apple maintains them at lower prices.
Meanwhile, buyers interested in the Pro Max will have to weigh not only the larger display and battery but also the possibility of exclusive camera hardware.
And consumers considering Apple’s foldable iPhone will face an entirely different equation, with reports pointing to a starting price around $2,000.
The bigger picture for Apple
Apple’s potential iPhone price increase is ultimately about more than one $100 jump.
It reflects a broader shift in the economics of consumer electronics, where rising memory and component costs are forcing major technology companies to rethink how much of those increases they can absorb.
Apple’s recent Mac and iPad price increases show that the company is already willing to act when costs rise. The iPhone, however, is a different proposition because of its enormous installed base and central role in Apple’s ecosystem.
The company therefore appears to be walking a narrow line.
It needs to protect profitability while keeping its flagship smartphone competitive. It also needs to introduce enough new features to persuade consumers that a higher price is justified.
The iPhone 18 Pro and Pro Max could offer Apple several ways to make that case, from camera improvements and potentially exclusive Pro Max technology to the broader appeal of a new generation of hardware.
But for buyers, the message is less exciting.
If Gurman’s prediction is correct and an iPhone price increase “remains inevitable,” the days of expecting every new iPhone generation to arrive at roughly the same price may be coming to an end.
And with Apple preparing not only new iPhones but also a foldable device, a refreshed OLED iPad mini and a broader wave of products, the company appears to be entering one of its busiest product cycles in years — at precisely the moment when the cost of getting into Apple’s ecosystem could be rising.
Prateek Suri, the investor behind Maser Group and MDR Investments, has launched Emarald, a new building and construction materials supply business focused on the Gulf region.
The company will source, trade and supply a range of building materials to contractors, developers, distributors and other construction businesses across regional markets.
Its initial product portfolio will include structural steel, flooring materials, waterproofing products, plywood and construction tools, with additional categories expected to be added over time.
Emarald will be fully funded by MDR Investments, which will provide capital to support supplier relationships, inventory development and regional distribution.
The venture marks Maser Group’s move into the building materials sector following its exit from its consumer electronics operations in Africa in early 2025.
Maser Group previously built a consumer electronics business across a number of African markets. The company said experience gained in international sourcing, trading, logistics and distribution would support its expansion into the Gulf construction sector.
The UAE is expected to be a key market for Emarald, given the continued pace of residential, commercial, hospitality, industrial and infrastructure development across the country.
The UAE also serves as a major regional trading and logistics hub, with established links to manufacturing and supply markets in Asia, Africa and Europe.
Emarald also plans to target opportunities in Qatar and other Gulf markets as governments and private-sector developers continue to invest in infrastructure, real estate, tourism, logistics and industrial development.
The company said its strategy will focus on establishing relationships with international manufacturers and sourcing partners while building a customer base among contractors, developers and distributors in the region.
The move represents a shift in both sector and geography for Suri and Maser Group, although the business will continue to draw on capabilities developed through its previous operations, including procurement, international sourcing, logistics and distribution.
Emarald will operate as part of Maser Group’s broader portfolio, with MDR Investments providing funding as the business develops its presence in the Gulf building materials market.
Samsung’s new AI TVs can suggest what to watch, eat and listen to
The 2026 range brings Samsung’s Vision AI Companion to more 4K televisions across the UAE and wider Gulf
Samsung Gulf Electronics has launched its 2026 television range across the Gulf, expanding artificial intelligence features that recommend content and automatically adjust picture and sound across more premium and mainstream models.
The line-up spans Micro RGB, OLED, The Frame, Neo QLED, Mini LED and UHD televisions and will be available in the UAE, Qatar, Kuwait, Oman and Bahrain.
Samsung is extending its Vision AI Companion to its 4K-and-above range as it seeks to position the television as a more interactive household device rather than simply a screen.
The platform combines services including Samsung’s Bixby and Perplexity and can help users decide what to watch, eat or listen to.
It also uses AI to optimise colour, motion, contrast and audio for different content and viewing environments. Samsung’s official UAE website has begun listing the 2026 television range and launch offers.
“With our 2026 lineup, we’re continuing to build on what AI can bring to the TV experience, shaping it into a true companion for every viewer,” said Vineet Kumar, head of the Visual Display Division at Samsung Gulf Electronics.
Samsung’s making entertainment more personal
“It goes beyond entertainment. We’re building TVs that understand what people want to watch, listen to, or discover, so the experience feels more natural and less like work.”
At the premium end, Samsung’s Micro RGB range comprises the R95H and R85H series, with screen sizes ranging from 65 to 115 inches. The technology uses individually controlled red, green and blue micro LEDs to manage light and colour more precisely.
Its Micro RGB AI Engine Pro adjusts colour, depth and motion, while separate AI tools optimise colour and contrast scene by scene. Samsung said the displays support full coverage of the BT.2020 colour standard.
The 2026 OLED range includes the S95H, S90H and S85H. Samsung has extended its anti-reflection Glare Free technology to the S90H, while its flagship S95H introduces the company’s Art Store to an OLED television for the first time.
The OLED models also target gamers with refresh rates of up to 165Hz and support for AMD FreeSync Premium Pro and Nvidia G-SYNC Compatible technology.
Samsung has expanded The Frame range with its first 98-inch model, aimed partly at larger Gulf homes. The television has a 30.9mm profile and can display more than 5,000 works available through the Samsung Art Store when it is not being used for conventional viewing.
The company is also bringing AI features to less expensive Mini LED models. Its M80H range uses an NQ4 AI Gen2 processor to optimise pictures and an AI Sound Controller that adjusts dialogue, voices and effects in real time. The M70H provides a more accessible entry point into the Mini LED category, Samsung said.
More products on offer
Samsung is also launching two lifestyle speakers, Music Studio 7 and Music Studio 5. The larger model delivers 3.1.1-channel audio and can connect with up to four other compatible audio devices and a Samsung television through the company’s Q-Symphony system.
The Music Studio 5 includes AI Dynamic Bass Control, which Samsung said strengthens lower frequencies while limiting distortion.
Samsung said the new televisions would be sold through its website, brand stores and participating retailers.
Buyers of the 98-inch The Frame can receive up to 12 months of access to the Samsung Art Store and complimentary Music Studio speakers under selected launch offers.
Other promotions include up to 12 months of access to streaming services, financing plans, and discounts of up to 10 per cent on eligible purchases. Availability and offer terms will vary by market.
