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iPhone 18: What you need to know about its higher prices, delayed launch

For years, Apple has followed a familiar iPhone launch strategy, unveiling its flagship smartphones in September with both standard and Pro models arriving together

Nida Sohail
Nida Sohail

13 July, 2026

iPhone 18: What you need to know about its higher prices, delayed launch

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Apple’s next iPhone generation could bring major changes to one of the company’s most closely watched product cycles, with reports suggesting the technology giant may separate the launch of its premium and standard models while facing increasing pressure from rising component costs.

For years, Apple has followed a familiar iPhone launch strategy, unveiling its flagship smartphones in September with both standard and Pro models arriving together. The company has typically introduced more affordable devices later, including the previous iPhone SE lineup and the newer “e” series.

However, reports suggest that the iPhone 18 generation could mark a significant shift from that approach. According to reports cited by Macworld, Apple may launch the iPhone 18 Pro and iPhone 18 Pro Max in the fall, alongside a more expensive foldable iPhone model, while delaying the standard iPhone 18 and iPhone 18e until spring 2027.

Read more-Apple rumoured to delay standard iPhone 18 to 2027: Here’s what you should know

The possible change comes at a time when Apple is also dealing with rising memory and storage costs linked to growing artificial intelligence demand. According to Reuters, Apple CEO Tim Cook has warned that increasing prices for memory and storage chips are becoming increasingly difficult for the company to absorb, raising the possibility that higher costs could eventually reach consumers.

Together, the reported launch changes and rising production expenses point toward a possible new strategy for Apple: placing greater focus on premium devices while managing a more challenging supply environment.

A possible split in Apple’s traditional iPhone launch schedule

Apple’s September iPhone event has become one of the most predictable moments in the technology calendar. For years, consumers have expected the company to introduce its latest flagship lineup during the same period each year.

That pattern could change with the iPhone 18 generation.

According to Macworld, Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max in the fall, while the standard iPhone 18 could be pushed to the spring of 2027. The publication also reported that Apple could launch the iPhone 18e during the same spring period.

The report said that while Apple has released standard and high-end models together since the introduction of the first Pro iPhone in 2019, the company could break from that practice with the upcoming generation.

If the reported timeline becomes reality, customers who purchase the iPhone 17 at launch and want to upgrade may have to choose between buying a premium iPhone 18 Pro model or waiting until March or April for the standard iPhone 18 launch.

The change would leave the standard iPhone 18 on the market for a longer period than previous models, according to Macworld.

Apple could focus attention on premium devices first

The reported launch split could allow Apple to place greater attention on its higher-end smartphones.

According to the reports, Apple’s next major products are expected to include the iPhone 18 Pro, iPhone 18 Pro Max and the company’s first foldable phone, which may be called the iPhone Ultra.

The premium models are also expected to be among the biggest showcases for Apple Intelligence, the company’s artificial intelligence software platform.

According to News18, Mark Gurman addressed Apple’s usual September launch pattern in his Power On newsletter. Gurman explained that Apple’s September events typically take place shortly after Labor Day, allowing the company to place new devices on sale before the holiday season.

“Apple’s September iPhone events tend to follow a familiar playbook,” Gurman wrote, according to News18, describing the schedule as a carefully planned process involving Apple’s marketing, finance and operations teams.

The possibility of a staggered launch could allow Apple to create multiple moments of consumer attention throughout the year instead of concentrating all interest around a single September event.

Rising AI demand puts pressure on memory and storage costs

While Apple may be preparing changes to its product launch strategy, the company is also facing increasing pressure from higher component costs.

According to Reuters, Tim Cook said Apple plans to raise prices on some products to offset increasing memory and storage chip costs.

The increase in demand for artificial intelligence data centres has created intense competition for memory supplies, pushing prices higher across the electronics industry.

“Unfortunately, price increases are unavoidable,” Cook told the Wall Street Journal, according to Reuters.

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Cook did not specify when price increases could happen, how much prices could rise or which products could be affected.

Reuters reported that Cook highlighted concerns around the DRAM market, noting that more supply is being directed toward high-bandwidth memory used in AI servers.

“There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” Cook said, according to Reuters.

He added that Apple wants memory pricing and supply levels to return to reasonable conditions for consumer products.

Cook also said Apple was prepared to use its balance sheet to help address supply challenges but clarified that the company does not plan to build its own memory and storage factories.

New hardware upgrades could increase manufacturing costs

Beyond broader industry pressures, reports suggest Apple’s upcoming premium iPhone models could feature hardware improvements that may increase production expenses.

According to Sunday Guardian Live, the iPhone 18 Pro and iPhone 18 Pro Max may introduce a variable aperture camera system, replacing the fixed-aperture technology used in previous Pro models.

The publication reported that experts believe the advanced camera hardware could cost Apple around 50% more than the current iPhone 17 Pro camera module.

The report also said leaks suggest Apple could introduce a larger battery, a next-generation A20 Pro chip and design changes aimed at improving photography and battery performance.

According to Sunday Guardian Live, leaked battery capacities for the iPhone 18 Pro Max include a 5,567mAh battery for the US model and a 5,391mAh battery for the international model.

The publication reported that the increase could represent nearly 500mAh more capacity compared with the iPhone 17 Pro Max.

The report also suggested that the US version could have a larger battery because Apple no longer includes a physical SIM tray in US iPhones, potentially freeing additional internal space.

Apple has not officially confirmed these details.

AI features could drive demand for more powerful hardware

Additional reports suggest Apple’s next premium smartphones could require more advanced components to support artificial intelligence features.

According to Hindustan Herald, leaks surrounding the iPhone 18 Pro Max point toward a larger battery, improved camera capabilities and increased AI-focused hardware.

The publication reported that leaked dummy units and frame measurements indicate the device could become slightly thicker than the iPhone 17 Pro.

According to Hindustan Herald, the additional thickness could be linked to the larger battery and changes to the camera system.

The report also said the iPhone 18 Pro Max is expected to use more memory and battery capacity to support AI features running directly on the device.

Apple has not confirmed these specifications.

Consumers could face a new iPhone decision

If the reported changes happen, Apple customers could face a different decision when upgrading their smartphones.

Instead of choosing between standard and Pro models during the same launch period, consumers may have to decide whether to buy a premium device immediately or wait several months for a more affordable option.

At the same time, rising memory and storage costs could make future iPhones more expensive.

Apple has not officially announced the iPhone 18 lineup, pricing details or launch schedule. However, the reports surrounding the company’s next generation of smartphones highlight the challenges facing the world’s largest technology companies as artificial intelligence reshapes demand for critical components.

For Apple, the next iPhone cycle could become a test of whether consumers are willing to accept higher prices, longer waits and a stronger focus on premium devices.

Rock-It Company establishes Middle East HQ in Abu Dhabi

Rck-It will manage specialist logistics operations supporting sectors including advanced manufacturing, automotive, luxury industries, live events and international trade.

Neesha Salian
Neesha Salian

13 July, 2026

Rock-It Company establishes Middle East HQ in Abu Dhabi
Image: Rock-It Company

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Specialist logistics company The Rock-It Company has established its Middle East Regional Headquarters in Abu Dhabi, supported by the Abu Dhabi Investment Office (ADIO), as the emirate seeks to attract global firms and expand its logistics capabilities.

Rock-It said its regional headquarters and specialist logistics hub in Abu Dhabi would serve as a base for its Middle East operations, including a bonded storage facility providing logistics solutions for high-value and time-sensitive goods.

The company provides transport, storage and supply chain services for industries including automotive, motorsport, live touring, luxury goods, fine art, exhibitions, film and television production, and major sporting events.

ADIO said it began engaging with Rock-It in early 2025 through executive introductions and supported the company through meetings across international markets. The investment office also facilitated connections within Abu Dhabi’s industrial and logistics ecosystem.

Rock-It to offer specialist logistics ops

From its Abu Dhabi base, Rock-It will manage specialist logistics operations supporting sectors including advanced manufacturing, automotive, luxury industries, live events and international trade.

The establishment of the headquarters adds to Abu Dhabi’s efforts to strengthen its position as a regional centre for logistics and trade, while attracting companies involved in specialised supply chain services.

UAE confirms stable situation following precautionary safety alerts

Officials added that relevant authorities continue to closely monitor the situation and will provide updates through official communication channels as necessary

Nida Sohail
Nida Sohail

12 July, 2026

UAE confirms stable situation following precautionary safety alerts

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The UAE’s National Emergency Crisis and Disaster Management Authority (NCEMA) has confirmed that the situation across the country remains stable following precautionary safety alerts issued on Sunday morning after a missile threat was detected outside the UAE’s borders.

In a statement carried by WAM, NCEMA said it is working in close coordination with its strategic partners and that the country’s national monitoring and follow-up systems are operating around the clock with a high level of efficiency and readiness to monitor developments and respond immediately to any potential risks.

The authority confirmed that the missile threats detected earlier in the day remained outside the UAE’s borders and stressed that there are currently no indications of concern. Officials added that relevant authorities continue to closely monitor the situation and will provide updates through official communication channels as necessary.

Precautionary measures underscore emergency preparedness

Earlier on Sunday morning, NCEMA issued a public safety alert confirming that the UAE’s air defence systems were responding to a missile threat as part of the country’s precautionary emergency response measures.

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Authorities advised residents to remain in safe locations and closely follow official government channels for warnings, instructions and further updates, according to a post published on the National Emergency Crisis and Disaster Management Authority’s official X account.

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NCEMA emphasised that the precautionary alerts and warning messages reflect the UAE’s proactive approach to managing potential developments or imminent risks, even when the likelihood of any direct impact is low. The Authority said the measures demonstrate the preparedness of the national emergency management system and its continued commitment to safeguarding public safety, security and community stability.

Authorities also urged members of the public not to approach, touch or photograph any fragments or unidentified objects that may have fallen following successful air interceptions. Such objects should be left undisturbed to allow the relevant authorities to safely assess and manage the situation.

Anyone who discovers fallen fragments or suspicious objects has been advised to report the incident immediately by calling 999.

Officials reiterated that the public should rely only on verified government sources for information and updates, warning against the circulation of unverified reports or speculation. NCEMA reaffirmed that it remains fully prepared to respond to any developments while continuing to prioritise the safety and wellbeing of residents across the UAE.

Former Qatar emir Sheikh Hamad bin Khalifa Al Thani passes way

Sheikh Hamad bin Khalifa Al Thani, the former emir who transformed Qatar into a global energy, investment and diplomatic powerhouse, has died at the age of 74

Gareth van Zyl
Gareth van Zyl

12 July, 2026

Former Qatar emir Sheikh Hamad bin Khalifa Al Thani passes way

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Sheikh Hamad bin Khalifa Al Thani, the former emir who transformed Qatar from a relatively quiet Gulf state into one of the region’s most influential political and economic powers, has died at the age of 74.

The announcement was made on Sunday by Qatar’s Amiri Diwan, the country’s highest government body.

“The Amiri Diwan announced the death of HH the Father Amir Sheikh Hamad bin Khalifa Al-Thani on Sunday morning. May Allah have mercy on his soul and grant him the best reward for what he achieved for his homeland and nation,” the Diwan said in a statement.

Sheikh Hamad ruled Qatar from 1995 until 2013, when he stepped down in favour of his son, Sheikh Tamim bin Hamad Al Thani.

His reign marked a defining period in Qatar’s modern history. Under his leadership, the country leveraged its vast natural gas reserves to become one of the world’s wealthiest nations on a per-capita basis, while establishing itself as a major force in global energy markets through liquefied natural gas (LNG) exports.

Sheikh Hamad also significantly expanded Qatar’s international influence by launching the Al Jazeera Media Network, which reshaped Arabic-language broadcasting, and by pursuing an ambitious foreign policy that positioned the country as a key diplomatic mediator in regional and international conflicts.

His vision also laid the foundations for Qatar’s successful bid to host the 2022 FIFA World Cup, the first tournament to be staged in the Middle East, cementing the country’s profile on the global stage.

Qatar, with a population of more than 2.5 million people, has evolved into one of the world’s largest LNG exporters, a major international investor through its sovereign wealth fund, and an increasingly influential player in regional diplomacy.

US Republican Senator Lindsey Graham dies at 71

Veteran Republican Senator Lindsey Graham, a leading conservative voice on national security and one of President Donald Trump’s closest allies in Congress, has died aged 71 following a brief illness

Reuters
Reuters

12 July, 2026

US Republican Senator Lindsey Graham dies at 71

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US Senator Lindsey Graham passed away on Saturday evening after a brief and sudden illness, the communications director for his office said in a post on X early on Sunday.

Graham, 71, was a prominent Republican senator from South Carolina. Earlier in his career, he was a vocal critic of US President Donald Trump before becoming one of his most loyal allies on Capitol Hill.

“Senator Graham’s family appreciates prayers at this time and asks for privacy during this incredibly difficult period,” his office added.

Graham was elected to the US Senate in 2002. Before serving in the upper house, he was elected to the US House of Representatives in 1994 for South Carolina’s third congressional district, according to his website.

A defence hawk, his website said he had “consistently pushed for outcomes in the War on Terror that protect our long-term national security interests.”

Graham recently served as chairman of the Senate Budget Committee. Graham also served as a member of the Senate Committee on Appropriations, Senate Judiciary Committee and Senate Committee on Environment and Public Works.

Graham was not married and lived in Seneca, South Carolina.

What you need to know: US-Iran conflict escalates with fresh Gulf attacks

Fresh US strikes and Iran’s expanding campaign against military and maritime targets have heightened tensions across the Gulf

Reuters
Reuters

12 July, 2026

What you need to know: US-Iran conflict escalates with fresh Gulf attacks

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The US military launched fresh strikes on Iran after it struck a container ship on Sunday, while Tehran said it had again closed the Strait of Hormuz and escalated attacks on US facilities in states across the Gulf.

A series of attacks between the US and Iran over the past several days led President Donald Trump to declare the end of a ceasefire meant to halt the fighting that the US and Israel began on February 28, though Trump has left the door open to continued negotiations.

Iran said it closed the strait after firing a warning shot that struck a vessel traveling on an unapproved route. It warned that any retaliation over the incident would be met with a “severe response.”

US Central Command, however, said commercial vessels continue to transit through the waterway that carried one-fifth of the world’s oil and LNG shipments before the war.

Iran expands targets of attacks

Central Command said US forces hit 140 Iranian military targets on Saturday, out of more than 300 during three nights of strikes “to degrade Iran’s ability to attack civilian mariners and commercial vessels freely transiting the strait.”

Iranian state media reported explosions in a number of port cities.

In response, Iran’s Revolutionary Guards said on Sunday they had destroyed a command and control centre and drone hangars at a base in Jordan, targeted a US military radar site in Kuwait, attacked US aircraft carrier support and refueling platforms in Oman and destroyed a fighter jet maintenance centre and command and control facility in Qatar.

The Guards also said they had struck and disabled a second vessel in the Strait of Hormuz.

The UAE said its air defense systems engaged missiles and drones from Iran, while warning sirens sounded in Bahrain and explosions were heard in Doha.

Tehran’s strikes marked a sharp escalation in pace and targets. In recent weeks, Iran had hit sites in Kuwait and Bahrain while avoiding Qatar since early April and the UAE since early May.

‘Keep your word or pay the price,’ Iran says

Iran’s Foreign Minister Abbas Araqchi has accused the US of violating the ceasefire agreement. “There can only be mutual compliance,” he wrote on X on Friday.

On Sunday, Iran’s top negotiator Mohammad Baqer Qalibaf posted on X: “The era of one-sided deals is OVER. We told you: keep your word or pay the price. Reality is knocking.”

The US revoked the licence authorising the sale of Iranian crude on Tuesday after three Qatari and Saudi commercial tankers came under fire earlier in the week, prompting the US to hit Iranian sites. Iran then struck US military sites in Gulf states.

While Iran has not claimed responsibility for the ship attacks, analysts say Tehran uses such actions to gain leverage in negotiations.

Araqchi and Omani Foreign Minister Badr Albusaidi met in Oman to exchange “views on appropriate mechanisms for the safe passage of ships through the Strait of Hormuz,” according to a statement from the Iranian foreign minister. Oman’s state news agency said Omani and Iranian negotiators would continue talks “at the technical and political levels.”

A written statement from Iran’s new supreme leader, Ayatollah Mojtaba Khamenei, on Saturday threatened vengeance for the death of his predecessor and father, who was killed in the war’s initial attacks. It said the vengeance would take place whatever happened to Iran.

“We pledge to avenge the blood of the martyred leader and all the martyrs,” the message said.

The statement was released to mark funeral ceremonies for the former leader, Ayatollah Ali Khamenei, on Thursday. His son did not attend the ceremonies and has not been seen in public since the war began.

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iPhone 18: What you need to know about its higher prices, delayed launch