Your next Uber ride in Dubai could earn you ride credits, here’s how
Running until October 14, the cards will delve into local hidden gems, favourite Dubai memories, and memorable conversations had while travelling across the city
06 October, 2026
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Uber UAE and #MyDubai have launched a campaign inviting residents to share personal stories about the city during participating Uber rides, with selected contributions to be featured on official city channels.
The campaign, called Dubai Backseat Stories, runs until October 14.
Question cards placed in the backseats of participating vehicles encourage passengers to discuss local places, memories and experiences that have shaped their connection to Dubai.
Residents can share their responses using the hashtag #DubaiBackseatStories.
Selected participants whose stories are featured will receive Uber ride credits, the organisers said.
The “Our Stories, Our City” cards ask passengers about hidden gems tourists might miss, their first week living in Dubai and memorable conversations during journeys across the city.
The initiative extends #MyDubai, launched in 2014 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, to create an autobiography of the emirate through stories shared on social media.

“#MyDubai has always been about telling the story of the city through the people who experience it every day,” said Aida Al Busaidy, vice president of social and consumer advocacy at Dubai’s Department of Economy and Tourism.
“Dubai Backseat Stories creates a simple, engaging way for residents to share the places they love, the memories they have made and the everyday moments that shape their connection to Dubai.”
The organisers said the collaboration aims to bring residents’ accounts to wider audiences, including through Uber’s international community.
“Through ‘Dubai Backseat Stories’, we’re proud to partner with #MyDubai to spotlight the personal stories and perspectives that make the city so special,” said Tala Nsouli, Uber’s general manager in the UAE.
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