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WhatsApp starts rolling out usernames in major privacy overhaul

Meta-owned messaging platform opens username reservations ahead of a wider rollout, allowing users to connect without sharing their phone numbers

Gareth van Zyl
Gareth van Zyl

29 June, 2026

WhatsApp starts rolling out usernames in major privacy overhaul

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WhatsApp, the messaging platform used by more than three billion people worldwide, is rolling out one of its biggest privacy updates to date, allowing users to reserve usernames that let them communicate without revealing their phone numbers.

The Meta-owned platform announced on Monday that users can now reserve an optional username ahead of the feature’s wider launch later this year, marking a significant shift away from phone numbers as users’ primary identity on the app.

Explaining the rationale behind the move, WhatsApp said in a blog post: “When someone new walks into your life – a classmate, a neighbour, someone you meet at an event – sharing a phone number can feel like a big step. That’s because a phone number is personal and it’s tied to so many parts of your life. Sometimes you just want to chat without handing over your digits.”

The update is designed to make it easier for users to connect with new acquaintances, community groups and businesses while keeping their personal phone numbers private.

With billions of users on the platform, WhatsApp said it is opening username reservations early because “a lot of names overlap”, giving people an opportunity to secure the username they want before the feature becomes widely available.

Users can reserve a username by updating to the latest version of WhatsApp and navigating to “Settings > Account > Username”. The company said usernames will roll out gradually over the coming months, with users receiving an in-app notification once the feature becomes available in their country.

Unlike traditional social media platforms, WhatsApp said usernames have been designed with privacy at their core.

“There’s no directory to browse and no suggestions – people will need to know your exact username to contact you for the first time,” the WhatsApp team noted.

Key to greater privacy

To further strengthen privacy, WhatsApp is also introducing an optional username key. Users who enable the feature can require others to know both their username and a unique key before they can send an initial message.

Once usernames are enabled, people messaging a user or business for the first time will no longer automatically see their phone number.

The launch follows months of development and testing across Android, iOS, Windows and the web.

Earlier this year, WABetaInfo reported that WhatsApp had extensively updated the app’s underlying code to ensure existing features remained compatible with usernames before beginning a phased rollout.

The publication also revealed that usernames will be subject to strict rules. They must contain between three and 35 characters, include at least one letter, and may only contain lowercase letters, numbers, periods and underscores. Usernames reportedly cannot begin with “[www](http://www).” or end with internet domains such as “.com” or “.net” in an effort to reduce impersonation and phishing risks.

For creators, businesses and organisations, Meta will also allow users to claim the same username they already use on Instagram or Facebook, provided ownership can be verified through the company’s ‘Accounts Centre’.

The move is intended to help brands maintain a consistent identity across Meta’s platforms, although users seeking greater anonymity may prefer choosing a different username to keep their social profiles separate.

Etihad accelerates growth with Dhaka launch and industry-first cargo training hub

The twin announcements reflect Etihad’s broader ambitions to reinforce Abu Dhabi’s position as a global aviation and logistics hub while expanding its passenger network and enhancing service standards

Nida Sohail
Nida Sohail

29 June, 2026

Etihad accelerates growth with Dhaka launch and industry-first cargo training hub

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Etihad Airways has strengthened its expansion strategy with the successful launch of its inaugural passenger service to Dhaka while unveiling an industry-first training platform for the air cargo sector, underscoring the airline’s continued investment in connectivity, operational excellence and workforce development.

The twin announcements reflect Etihad’s broader ambitions to reinforce Abu Dhabi’s position as a global aviation and logistics hub while expanding its passenger network and enhancing service standards across its cargo operations.

Together, the initiatives highlight the airline’s focus on supporting regional trade, facilitating international travel and building long-term capabilities across the global air cargo ecosystem.

Read more-From Abu Dhabi to Eastern Europe: Etihad’s latest deal opens the door to 10 new destinations

The carrier’s inaugural flight to Bangladesh departed Abu Dhabi on June 26, with a full passenger load, demonstrating strong demand for travel between the UAE and Bangladesh while creating additional cargo capacity to support one of South Asia’s fastest-growing export markets.

Sold-out inaugural flight strengthens UAE-Bangladesh connectivity

Etihad Airways, the national airline of the UAE, launched its inaugural flight to Dhaka on June 26, operating a sold-out Boeing 777 service to the Bangladeshi capital. The new route is expected to strengthen passenger connectivity while supporting growing trade and cargo flows across the South Asia corridor.

Flight EY382 departed Abu Dhabi at 22:00 on 26 June before arriving at Hazrat Shahjalal International Airport in Dhaka the following morning. The airline will operate the route four times a week using its Boeing 777 aircraft, offering 28 lie-flat Business seats and 374 Economy seats on each flight, alongside significant wide body belly-hold cargo capacity to accommodate rising freight demand, according to an Etihad news report.

Antonoaldo Neves, chief executive officer at Etihad Airways, said: “Our first flight to Dhaka departing fully booked speaks to the strength of the bond between the UAE and Bangladesh, and to the sustained demand we’re seeing across both passenger and cargo segments on this route. The UAE is home to one of the largest Bangladeshi communities in the world, and this service is a direct link for the families who call both countries home, as well as a gateway for the Bangladeshi diaspora across the GCC, North America and the UK travelling via Abu Dhabi.”

The new route is expected to serve both leisure and business travellers while further strengthening Abu Dhabi’s role as a strategic gateway linking South Asia with destinations across the Middle East, Europe and North America.

Beyond passenger travel, the additional belly-hold capacity is expected to provide an important boost for Bangladesh’s export economy, particularly its globally significant garment and textile industry. The enhanced freight capability offers exporters improved access to international markets through Abu Dhabi, supporting more efficient movement of goods across Etihad’s expanding global network.

Passengers travelling through Abu Dhabi will also be able to benefit from Etihad’s stopover programme, allowing travellers to extend their journey and experience the UAE capital before continuing to their final destination. Visitors can explore attractions including the Sheikh Zayed Grand Mosque, Louvre Abu Dhabi and the recently opened Zayed National Museum, alongside the city’s beaches, waterfront destinations and hospitality offerings.

With Dhaka joining its network, Etihad continues to deepen its presence across South Asia as it expands connections between regional communities, businesses and international markets.

Image credit: Supplied

Cargo division launches industry-first Excellence Hub

Complementing the expansion of its passenger and cargo network, Etihad Cargo has announced the launch of the Excellence Hub, described as the air cargo industry’s first airline-led logistics training academy.

The initiative has been designed to establish consistent operational, safety and compliance standards across Etihad Cargo’s global partner network while supporting workforce development throughout the air cargo value chain.

Serving Etihad Cargo representatives, stakeholders, partners, customers and air cargo professionals worldwide, the platform provides structured learning programmes aimed at strengthening technical expertise and professional capability. The curriculum includes operational standards, product and service knowledge, safety and regulatory compliance modules, as well as industry-certified programmes developed in collaboration with accredited institutions.

Participants can access foundation courses, podcasts, masterclasses and executive education programmes, including a miniMBA. Upon successfully completing each learning pathway, users receive accredited certifications recognising their professional development.

The platform also incorporates gamification features, including a points-based leaderboard and LinkedIn badges, designed to encourage ongoing engagement and recognise learning achievements. Complimentary access will be available for university students, enabling emerging talent to participate in a global learning community alongside industry professionals and academic partners.

In addition, the Excellence Hub leverages AI-enabled learning tools that provide personalised feedback and real-time performance analytics. Its mobile-first design ensures learners can access training resources from anywhere, reinforcing the platform’s objective of supporting continuous professional development across the international air cargo sector.

Stanislas Brun, chief cargo officer at Etihad Airways, said: “As the first logistics training academy established by an airline, it represents a significant step forward in how we approach knowledge, capability, and service quality across our global network. By bringing together operational expertise, industry knowledge, and accredited learning pathways in one platform, the Excellence Hub will help raise capability standards across the global air cargo ecosystem.”

Dr Nadia Al Bastaki, chief People and Corporate Affairs Officer at Etihad Airways, added: “Etihad is committed to investing in people, and the Etihad Cargo Excellence Hub is a testament to this commitment. By providing accessible learning opportunities and a platform for knowledge sharing, Etihad Cargo aims to enhance the capabilities of those entering and advancing within the air cargo industry. The Excellence Hub will facilitate professional development and enhance operational excellence, customer service, and efficiency.”

The Excellence Hub forms part of Etihad Cargo’s wider strategy to strengthen safety, compliance, operational excellence and workforce capability while supporting sustainable growth across its expanding international cargo network.

Samsung Electronics and SK Hynix lead $576bn AI drive

Industry experts say diversifying chip investment beyond Seoul could ease infrastructure bottlenecks

Reuters
Reuters

29 June, 2026

Samsung Electronics and SK Hynix lead $576bn AI drive
Image: Getty Images/Image for illustrative purpose

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South Korea on Monday laid out a sweeping industrial strategy centred on semiconductors and artificial intelligence, as President Lee Jae Myung unveiled over $576bn in investment to lock in global dominance and drive more balanced growth.

The plan, anchored by Samsung Electronics and SK Hynix, marks Lee’s boldest push yet to align South Korea’s AI and chip ambitions with his pledge to narrow regional disparities and revive economies beyond the Seoul metropolitan area.

Flanked by the chiefs of the world’s two biggest memory chipmakers, Lee cast the initiative as a “great leap forward,” centred on the “triple axis” of semiconductors, physical AI and data centres.

“We must secure the core elements of AI faster than any other country,” the president said in a televised address.

Samsung and SK Hynix will invest 800 trillion won ($518.30bn) with suppliers to build two new chip fabrication sites each in South Korea’s southwest region, industry minister Kim Jung-kwan said.

Lee said the country’s southwestern city of Gwangju and South Jeolla province will also invest 5-20 trillion won in the projects. Kim said a further 81 trillion won is expected for a chip packaging cluster in the Chungcheong area near Seoul.

“To meet the rapidly increasing demand for semiconductors, we need to quickly complete the production hubs that are currently under construction,” he said.

“At the same time, we must secure overwhelming production capacity in advance through large-scale new investments, including in the southwestern region. Existing sites centred around Yongin and Pyeongtaek have already reached their limits.”

Lee said the southwest will host major chip production clusters, drawing on abundant, underused power.

High-bandwidth memory (HBM) chips produced by Samsung Electronics and SK Hynix have become pivotal in the global race to build advanced AI systems. Both companies already operate major semiconductor facilities in and around the Seoul metropolitan area.

Kim also said the country will double dynamic random-access memory (DRAM) output within five years by bringing forward construction of fabs in the Seoul metropolitan area to the mid-2030s.

DRAM is a type of memory that is used to power electronics such as laptops and smartphones and HBM is produced by stacking multiple layers of DRAM.

Samsung Electronics Chairman Jay Y. Lee said at the event the company had selected Gwangju as a site for its new chip cluster, while SK Hynix’s Chairman Chey Tae-won said the firm needed more time to finalise a site and secure infrastructure in the southwestern region.

“It took us nine years for us to create a cluster in Yongin. Also, a chip factory requires massive land, power, water and talent,” Chey said.

Opposition politicians have sharply criticised Lee’s southwest chip hub, questioning whether the proposal is politically motivated given that 85 per cent of voters in the region backed Lee in last year’s presidential election.

The announcement comes as Lee’s approval rating has slid for six weeks to 46.5 per cent, according to pollster Realmeter.

The president defended the proposed southwest chip hub in a series of X posts over the weekend, rejecting criticism that it favours a liberal stronghold.

Industry experts say diversifying chip investment beyond Seoul could ease infrastructure bottlenecks, but warn that building cutting-edge fabs requires vast electricity and water, advanced logistics, deep supplier networks and highly skilled labour – elements that may not scale quickly enough in a new region to meet surging AI demand.

Shaffra’s Alfred Manasseh on how UAE companies are moving beyond AI tools to autonomous AI teams

The COO and co-founder of Shaffra, explains what autonomous AI actually means in practice, why confidence in AI systems depends on governance more than intelligence

Neesha Salian
Neesha Salian

29 June, 2026

Shaffra’s Alfred Manasseh on how UAE companies are moving beyond AI tools to autonomous AI teams
Image: Supplied

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Across the UAE, AI is described as transformational but the real story is quieter and more grounded. While the world debates whether AI will replace jobs, companies in the region are already moving past chatbots and copilots toward something more fundamental: autonomous AI teams embedded directly into business workflows. These aren’t tools that help humans work faster; they’re systems executing defined tasks from start to finish.

In retail, financial services, HR, and B2B sales, measurable results are already visible, reduced processing time, lower costs, faster turnaround. Yet most UAE companies still lack visibility into how their AI makes decisions, and many are struggling to redesign workflows around these new capabilities.

Alfred Manasseh, COO and co-founder of Shaffra, explains what autonomous AI actually means in practice, why confidence in AI systems depends on governance more than intelligence, and why the next few years will determine whether organisations can truly integrate AI as a workforce layer rather than a tool.

Across the UAE, AI is often described as transformational, but in practical terms, where are companies genuinely deploying AI agents today, and which business functions are seeing real, measurable experimentation?

Companies need to move from AI tools to autonomous AI teams that are embedded directly into business workflows. Experimentation usually means copilots, chatbots, or internal assistants that help people work faster. Deployment means AI agents are given defined tasks across systems and are expected to execute them from start to finish with a clear outcome.

In the UAE, this is already visible across sectors. In retail and e-commerce, autonomous AI teams are supporting order processing, inventory coordination, customer service, and post-sale follow-ups. In financial services, they are being used for invoicing, reconciliation, document checks, and internal approvals. In HR, they are helping teams screen candidates, schedule interviews, and manage onboarding flows. In B2B sales environments, they are supporting lead qualification, follow-ups, and account coordination, allowing teams to focus more time on high-value client engagement.

With AI teams, companies are looking at reduced processing time, higher throughput, lower operational cost, and faster turnaround across functions. The UAE has the digital infrastructure to support workforce transformation through the UAE National Strategy for AI 2031, which aims to position the country as a global AI leader and embed AI across priority sectors. However, execution maturity still varies. Some organisations are ready to redesign workflows around AI, while others are still experimenting.

There is growing discussion about AI “replacing” roles, but what is actually happening inside organisations in the region? Is AI truly replacing jobs?

AI is not replacing the workforce in one sudden movement. It is restructuring the unit of work inside the enterprise. Repetitive work is being automated because it does not require constant human judgment.

Human roles are shifting toward oversight, exception handling, decision-making, relationship management, and higher-value work that requires context. This is less about workforce reduction and more about workforce redesign. Companies want to increase output without increasing operational complexity, and AI gives them a way to scale capacity without building every function through headcount alone.

In the region, most companies are not using AI to make sudden cuts across teams. A more realistic pattern is that hiring slows in certain operational areas while productivity continues to increase. In fact, demand is rising for AI, data science, and senior management capabilities in the UAE, with AI hiring recording 39 per cent year-on-year growth. The strongest organisations will keep humans accountable for judgment, relationships, and strategic decisions, while Autonomous AI Teams take on high-volume execution.

One of the biggest challenges comes when knowing how AI truly performs in uncertain times, or high-pressure environments, what determines whether leaders feel confident enough to deploy autonomous AI systems at scale? How do they actually work?

Confidence does not come from model intelligence alone but from operational reliability. Many AI systems fail in high-pressure environments because they are deployed as isolated tools rather than coordinated operating systems.

Autonomy cannot be treated as a binary switch. AI teams work best when they know what they are responsible for, which systems they can access, which decisions they can make, and which situations require human approval. A leader will only trust autonomous AI when every AI employee has a defined role, approved data access, clear decision boundaries, measurable KPIs, and escalation paths into human oversight.

The real differentiator is coordination and control. Companies need AI agents that can work across systems, maintain continuity, follow predefined logic, and remain accountable within the operating model. This is where the market is heading. At Shaffra, we see growing demand for AI workforce platforms that move companies from isolated AI tools toward governed autonomous AI teams that can coordinate work, escalate exceptions, and operate securely inside enterprise systems.

How prepared are UAE companies culturally and operationally to integrate AI agents into daily operations, and what are the main barriers slowing down wider implementation? Do you have any proof metrics showing the results organisations are receiving?

The UAE is highly prepared with strong digital foundations, an ambitious national direction, and a business environment that is open to new technology. The bigger gap is that many companies still need to redesign workflows and overcome fragmented systems, disconnected data, and operational processes that were not originally designed for AI-driven execution.

Recent research shows that 94 per cent of UAE data leaders say they lack complete visibility into AI decision-making processes. This proves that leaders also need to know how decisions are made, who is accountable, and how risk is managed before they give AI agents a larger role in daily operations.

True indicators of AI’s business value include a reduction in manual workload, the speed of execution cycles, cost efficiency, the volume handled per function, and the ability to scale output without increasing headcount at the same rate. Across Shaffra deployments, Autonomous AI Teams have contributed to more than two million manual work hours saved monthly across operational workflows. IBM research shows that 77 per cent of UAE senior leaders have already seen significant productivity gains from AI, while 93 per cent expect AI agents to deliver measurable ROI within two years.

How do you see AI workforce systems evolving in the region over the next few years?

The region is moving from AI adoption to AI workforce architecture. The first phase was AI copilots and chatbots that helped employees complete tasks faster. The second is AI as an operator, where agents begin executing defined tasks across business systems.

Over the next two to three years, the third phase will become more visible, with AI developing into a workforce layer inside organisations.

This means AI systems will have defined roles, responsibilities, performance targets, and reporting structures. They will be measured in the same practical way human teams are measured, through output, efficiency, accuracy, speed, and cost impact. The UAE is moving quickly; Digital Dubai recently launched the AI Workforce Transformation Program (AI+) to help train 50,000 government employees for an AI-ready workforce.

In the next few years, competitive advantage will come from building organisations where humans and Autonomous AI Teams operate as one governed workforce system. AI will become part of organisational design, not an add-on tool.

Burjeel Holdings raises $500m in debut sukuk, draws strong international demand

The sukuk was rated BB+ by S&P Global Ratings and Ba2 by Moody’s Ratings

Neesha Salian
Neesha Salian

29 June, 2026

Burjeel Holdings raises $500m in debut sukuk, draws strong international demand
Image: WAM

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Burjeel Holdings, one of the Gulf’s largest private healthcare providers, has priced its inaugural $500m sukuk, attracting an orderbook of $1.6bn and underscoring strong investor appetite for regional corporate debt despite tighter global financing conditions.

The five-year senior unsecured sukuk, due in 2031, was issued under a newly established $1.5bn programme and was oversubscribed 3.2 times, Burjeel said.

The transaction marks the first sukuk from a MENA healthcare provider since 2018 and one of the few recent UAE corporate debt offerings amid a subdued regional issuance pipeline.

Pricing was tightened from initial guidance in the mid-7 per cent range to a 7.000 per cent profit rate and 7.125 per cent yield, which Burjeel said represents the lowest five-year yield achieved by a GCC-based private non-investment grade corporate issuer since 2020.

Investor demand was broad-based and skewed toward international accounts, which accounted for 61 per cent of final allocation. Investors from the UK made up 34 per cent, US offshore accounts 24 per cent, while GCC investors took 39 per cent, according to the company.

The sukuk was rated BB+ by S&P Global Ratings and Ba2 by Moody’s.

“Strong demand for our inaugural sukuk reflects investor recognition of our strategy, credit fundamentals and ability to deliver sustainable growth,” Burjeel chairman and CEO Shamsheer Vayalil said in a statement.

He said proceeds would be used for refinancing and general corporate purposes, while supporting investments in clinical care, medical education, digital transformation and artificial intelligence-enabled healthcare.

The deal comes as Gulf issuers continue to tap international debt markets to diversify funding bases and extend maturities, with the UAE maintaining one of the most active corporate issuance pipelines in the region.

The sukuk is expected to be listed on the International Securities Market of the London Stock Exchange on July 1, subject to customary approvals.

Citi, Emirates NBD Capital and First Abu Dhabi Bank acted as joint global coordinators on the transaction.

Read: Burjeel’s Dr Shamsheer Vayalil on building a global hub for complex care

Dubai Holding Real Estate launches Golden Visa support for property buyers

Eligible real estate investors owning property or multiple properties worth at least Dhs2m ($544,600) can apply for the UAE’s renewable 10-year Golden Visa

Neesha Salian
Neesha Salian

29 June, 2026

Dubai Holding Real Estate launches Golden Visa support for property buyers
Image: Supplied

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Dubai Holding Real Estate has launched a new service to help eligible property buyers apply for long-term UAE residency, integrating Golden Visa and investor residency guidance into the home buying process at the sales centres of Meraas and Nakheel.

The service allows customers to receive in-person support on eligibility, documentation and application requirements while purchasing a property. Applications will be processed by an accredited visa service provider, with Meraas and Nakheel acting solely as facilitators, the company said on Monday.

The initiative is available to both new and existing customers purchasing properties across the developers’ portfolios.

Eligible real estate investors owning property, or a group of properties, worth at least Dhs2m ($544,600) may apply for the UAE’s renewable 10-year Golden Visa, subject to government approval and applicable regulations. The service also supports other investor residency pathways available to qualifying property owners in Dubai.

“By integrating the Golden Visa and investor residency process into the property ownership journey, we are empowering our customers with greater clarity and confidence as they choose their home,” Khalid Al Malik, chief executive officer of Dubai Holding Real Estate, said in a statement.

The UAE has expanded long-term residency programmes in recent years as part of efforts to attract investors, entrepreneurs and skilled professionals.

The initiative also aligns with Dubai’s Real Estate Sector Strategy 2033, which aims to increase homeownership rates to 33 per cent, double the real estate sector’s contribution to gross domestic product to about Dhs73bn and increase real estate transactions by 70 per cent.

Dubai Holding Real Estate said the service is intended to simplify the property purchase process by providing customers with dedicated residency guidance while supporting brokers and sales teams through a more coordinated application process.

The company said all visa eligibility requirements, documentation, government fees and approvals remain under the authority of the relevant UAE government entities, with the developers providing facilitation services only.

In other news, Nakheel last week launched the next phase of Palm Central Private Residences on Palm Jebel Ali, releasing 222 beachfront homes across three low- to mid-rise buildings after what it described as strong demand following the project’s initial launch in October 2025.

The development forms part of the 13.4-km Palm Jebel Ali masterplan, which is aligned with Dubai’s 2040 Urban Master Plan and D33 economic agenda.

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