WhatsApp starts rolling out usernames in major privacy overhaul
Meta-owned messaging platform opens username reservations ahead of a wider rollout, allowing users to connect without sharing their phone numbers
29 June, 2026
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WhatsApp, the messaging platform used by more than three billion people worldwide, is rolling out one of its biggest privacy updates to date, allowing users to reserve usernames that let them communicate without revealing their phone numbers.
The Meta-owned platform announced on Monday that users can now reserve an optional username ahead of the feature’s wider launch later this year, marking a significant shift away from phone numbers as users’ primary identity on the app.
Explaining the rationale behind the move, WhatsApp said in a blog post: “When someone new walks into your life – a classmate, a neighbour, someone you meet at an event – sharing a phone number can feel like a big step. That’s because a phone number is personal and it’s tied to so many parts of your life. Sometimes you just want to chat without handing over your digits.”
The update is designed to make it easier for users to connect with new acquaintances, community groups and businesses while keeping their personal phone numbers private.
With billions of users on the platform, WhatsApp said it is opening username reservations early because “a lot of names overlap”, giving people an opportunity to secure the username they want before the feature becomes widely available.
Users can reserve a username by updating to the latest version of WhatsApp and navigating to “Settings > Account > Username”. The company said usernames will roll out gradually over the coming months, with users receiving an in-app notification once the feature becomes available in their country.
Unlike traditional social media platforms, WhatsApp said usernames have been designed with privacy at their core.
“There’s no directory to browse and no suggestions – people will need to know your exact username to contact you for the first time,” the WhatsApp team noted.

Key to greater privacy
To further strengthen privacy, WhatsApp is also introducing an optional username key. Users who enable the feature can require others to know both their username and a unique key before they can send an initial message.
Once usernames are enabled, people messaging a user or business for the first time will no longer automatically see their phone number.
The launch follows months of development and testing across Android, iOS, Windows and the web.
Earlier this year, WABetaInfo reported that WhatsApp had extensively updated the app’s underlying code to ensure existing features remained compatible with usernames before beginning a phased rollout.
The publication also revealed that usernames will be subject to strict rules. They must contain between three and 35 characters, include at least one letter, and may only contain lowercase letters, numbers, periods and underscores. Usernames reportedly cannot begin with “[www](http://www).” or end with internet domains such as “.com” or “.net” in an effort to reduce impersonation and phishing risks.
For creators, businesses and organisations, Meta will also allow users to claim the same username they already use on Instagram or Facebook, provided ownership can be verified through the company’s ‘Accounts Centre’.
The move is intended to help brands maintain a consistent identity across Meta’s platforms, although users seeking greater anonymity may prefer choosing a different username to keep their social profiles separate.






















