Etihad Airways

The moves come as carriers increasingly use digital platforms, loyalty programmes and tailored services to add value beyond the basic flight experience

The moves bring Jaywan further into the country’s travel ecosystem, with Emirates accepting the cards for flight bookings from Dubai and Etihad offering exclusive benefits to members of its Etihad Guest loyalty programme

Under the MoU, the organisations will explore a range of initiatives aimed at simplifying travel and strengthening Abu Dhabi’s position as a gateway to the wider UAE

The airline has unveiled its new “Beyond Borders” product and experience, using its forthcoming Airbus A330 cabin as the main showcase for the changes

Etihad Airways, is turning strong early demand into a year-round Gothenburg service, while Emirates is expanding its Premium Economy offering on flights between Dubai and Mauritius

The latest initiatives from the two airlines come as carriers increasingly look to provide customers with greater confidence and choice when booking and managing international travel

Gulf carriers move beyond traditional rewards as travel brands expand into dining, entertainment, shopping and financial ecosystems

The initiatives reflect a broader shift across the aviation industry, where airlines are increasingly competing on the complete travel journey

The promotions reinforce the UAE’s position as one of the world’s most competitive aviation markets, offering travellers an increasingly diverse range of flight options across multiple price points

The twin announcements reflect Etihad’s broader ambitions to reinforce Abu Dhabi’s position as a global aviation and logistics hub while expanding its passenger network and enhancing service standards