Shure launches IntelliMix Bar Pro in GCC
The IntelliMix Bar Pro is built on the Microsoft Device Ecosystem Platform, or MDEP, and has received Microsoft Teams certification
29 September, 2026
TT
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Shure has launched its IntelliMix Bar Pro in the UAE and wider Gulf region, introducing the conferencing system at an event in Dubai.
The launch comes as companies across the region increase their use of artificial intelligence (AI) in workplace applications. Microsoft’s 2026 Global AI Diffusion Report said the UAE had an AI diffusion rate of 70.1 per cent of the working-age population, while PwC’s 29th Global CEO Survey found that 70 per cent of Middle East CEOs had a defined roadmap for AI initiatives.
The IntelliMix Bar Pro is a Microsoft Teams-certified all-in-one video bar designed for medium and large meeting rooms. It combines IntelliMix View AI video framing with onboard IntelliMix audio processing.
The system is designed to capture speech and video from participants across a meeting room, providing inputs that can be used by AI-based tools for functions including transcription and meeting summaries.
“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration,” said Ekta Shetty, senior sales director for Africa, Middle East, India, Southeast Asia and Pacific at Shure. “As organisations increasingly embrace AI-powered meeting experiences, high-quality audio has become more critical than ever. When every word is captured and transcribed with clarity, AI can generate more accurate insights, drive greater efficiency, and enable more productive interactions. Together, we’re helping customers create smarter, more connected workplaces around the world.”
Audio and video processing
The system’s onboard IntelliMix audio processing is designed to isolate voices and reduce background noise, while IntelliMix View AI provides automated video framing for participants around the room.
“IntelliMix Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organisations drive greater productivity, engagement, and insight from every meeting” said Yassine Mannai, associate director, Sales & Marketing, Middle East & Africa, Turkey and CIS at Shure.
The Dubai event was held in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond.
Shure also demonstrated other products from its collaboration portfolio, including the MXA925 Ceiling Array Microphone, SLX-D+, Microflex Wireless neXt with Fusion Mode, MXA901 and IntelliMix Foundation System.
Microsoft Teams integration
The IntelliMix Bar Pro is built on the Microsoft Device Ecosystem Platform, or MDEP, and has received Microsoft Teams certification.
The certification means the device has been tested against Microsoft’s requirements for Teams-compatible meeting-room hardware.
IT teams can manage and update the system remotely through ShureCloud, while integration is also available with Microsoft Pro Management Portal and ServiceNow.
“AI is advancing at an incredible pace, fundamentally changing how we communicate and collaborate,” said Alex Kemanes, MD MESEA at NMK Electronics. “What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace.”
Shure and NMK have worked together for more than three decades, with NMK supporting Shure’s regional distribution and market presence.

























