AI adoption among UAE businesses rises to 72 per cent, AWS report finds
The report highlighted the role of cloud computing in supporting AI deployment, particularly as organisations seek access to scalable computing infrastructure and advanced AI capabilities
30 September, 2026
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The Unlocking the UAE’s AI Potential 2026 report, developed by research firm Strand Partners, found that businesses across key sectors were increasing their use of AI and cloud technologies as the country expanded investment in digital infrastructure and workforce development.
The findings represent a 19-percentage-point increase in the proportion of businesses adopting AI compared with the previous year.
The report also found that 85 per cent of businesses using AI reported an acceleration in the pace of digital change, with further increases expected in the coming years.
Dr Abdelrahman Al Mahmoud, director at the UAE Artificial Intelligence Office, said the findings reflected the country’s efforts to translate its national AI strategy into wider business adoption.
“The UAE has long recognised AI as a key driver of economic growth, better services and future competitiveness. Our focus is on creating the right environment for organisations to innovate, scale new solutions and translate the potential of AI into meaningful outcomes for society,” he said.
AWS investment in cloud infrastructure
The report highlighted the role of cloud computing in supporting AI deployment, particularly as organisations seek access to scalable computing infrastructure and advanced AI capabilities.
AWS said it was investing up to Dhs20.1bn ($5.47bn) in its AWS Middle East (UAE) Region through 2037, an investment estimated to contribute Dhs41bn ($11.16bn) to the country’s gross domestic product.
The company has also partnered with e& enterprise to launch the AWS UAE Sovereign Launchpad, endorsed by the UAE Cybersecurity Council, to provide government entities and businesses with greater control over data and compliance requirements.
AWS is also backing a $1bn investment with e& to develop sovereign cloud and AI capabilities.
Chris Erasmus, general manager for the UAE, Rest of Middle East and North Africa at AWS, said businesses were increasingly shifting their focus from AI experimentation towards wider deployment.
“What we’re seeing in this research reflects that: businesses are adopting AI at speed, moving beyond ‘can we use this?’ to ‘how do we scale it responsibly?'” Erasmus said.
“Our investments in regional infrastructure, collaborations, and skills exist to answer that question – equipping organizations with the sovereign controls and technical capability to turn experimentation into real-world impact.”
Companies including Property Finder, Virgin Mobile UAE, The ENTERTAINER and Careem are among the businesses using AWS cloud and generative AI technologies to support their operations and customer services, according to the report.

Skills and funding remain priorities
Despite the increase in adoption, the research identified several areas requiring further attention to support the wider deployment of AI across the UAE economy.
These include expanding access to secure cloud infrastructure, developing regulations that support innovation, addressing shortages of specialised AI skills and improving access to funding, particularly for startups and small and medium-sized enterprises.
The report also highlighted the need for businesses to move beyond incremental efficiency improvements towards more extensive changes in how AI is integrated into operations.
AWS said it was investing in workforce development through its AI Nation – Afaaq Programme, which aims to provide 30,000 people across the UAE with free access to AWS training.
The company also maintains a collaboration with Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) and supports Qudwatech, a mentorship programme aimed at developing the careers of Emirati women in technology.
The report identified four priorities for sustaining adoption: accelerating responsible AI use, maintaining an enabling regulatory environment, addressing skills shortages and expanding funding for AI-focused businesses.
It said the next stage of AI development in the UAE would depend on how effectively businesses translated wider adoption into more substantial changes in their operations.
The findings were released on the same day as AWS Summit Dubai, which brought together technology executives, businesses and developers to discuss cloud computing and AI deployment.



















