Meta launches Meta One subscription with AI tools and creator features
Meta said it plans to extend Meta One benefits to additional products over time, including Edits and its AI-powered smart glasses
15 September, 2026
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Meta has introduced Meta One, a new subscription service that bundles premium features across Instagram, Facebook, WhatsApp and Meta AI, as the technology giant expands its paid offerings with advanced artificial intelligence capabilities and professional tools for creators and businesses.
The subscription service combines higher AI usage limits with enhanced self-expression features and business tools while maintaining the core free experience across Meta’s apps. The company said Meta One launches with more than 50 features and follows the rollout of individual subscriptions such as Instagram Plus, Facebook Plus and WhatsApp Plus, which together have attracted more than 15 million subscriptions and trials.
For individual users, Meta One offers Core and Premium plans that provide greater access to AI-powered image generation, video creation using Meta’s Muse models, image editing, Instagram Restyle features and voice effects. The company said Meta AI will remain free for everyday use, while the paid plans target users seeking more intensive AI capabilities.
Meta said early testing showed more than half of subscribers used both AI and creative expression features, with Instagram Restyle and voice effects among the most popular reasons for subscribing.
The company is also targeting creators and businesses with dedicated subscription tiers that introduce professional profile enhancements, AI-powered customer engagement tools and expanded analytics.
Business subscribers will gain access to features including enhanced profiles, automated follow invitations, a prominent follow button on Reels and greater use of Meta Business Agent for 24/7 customer responses on WhatsApp. Higher-tier plans add story scheduling, exportable analytics, deeper audience insights, collaborative account management and expanded business messaging capabilities.
Meta said it plans to extend Meta One benefits to additional products over time, including Edits and its AI-powered smart glasses.
Pricing in the UAE starts from Dhs5.99 per month for WhatsApp Plus, while Instagram Plus and Facebook Plus are priced at Dhs7.99 per month. The Meta One Core bundle costs Dhs22.99 per month, Premium is priced at Dhs76.99 per month, while business and creator plans start from Dhs46.99 per month, rising to Dhs1,199 per month for the highest-tier Max plan.
The company said pricing, features and availability may vary by region, app and account.




















