Discounts

Consumers can check the legality and validity of discounts by scanning the barcode of the unified electronic code displayed on a discount license using a mobile phone camera

According to Fazaa, its student discount programme covers universities and other education providers alongside thousands of brands and locations across the UAE

For consumers, the biggest value can come from choosing packages that bundle several expenses together, or from taking advantage of promotions that reward spending already planned

The campaign continues to offer shoppers the opportunity to win more than 700 prizes, with five digital prize draws taking place across four phases before the campaign concludes

The strategy reflects a broader industry shift towards offering tangible benefits immediately after booking or arrival, rather than limiting rewards to points that accumulate over multiple journeys

Beyond extending the shopping window, the initiative is designed to strengthen Dubai’s integrated economic model

The programme encourages diners to explore a curated selection of restaurants while fostering shared experiences across the emirate

The move comes ahead of a scheduled increase in toll charges that will take effect on February 18, marking an update to the pricing framework

As part of the festival, Dubai has launched multiple “Shop, Scan & Win” campaigns where customers spending Dhs300 or more can enter draws to win prizes including five Nissan Patrol vehicle

Shoppers across Sharjah will gain access to wide-ranging discounts on leading local and international brands, while malls host entertainment shows