Rotana showcases 40-hotel pipeline as Saudi expansion accelerates
Beyond the Middle East, Rotana also entered Georgia with the signing of its first ski resort in Gudauri
15 September, 2026
TT
16
Rotana is advancing its regional growth strategy with 40 hotels and 8,334 keys under development, including 10 projects in Saudi Arabia, as the Middle East hospitality group expands into new markets and hospitality segments.
The company, which operates 78 properties across the Middle East, Africa, Eastern Europe and Türkiye, outlined its development pipeline at Arabian Travel Market (ATM) 2026, highlighting Saudi Arabia as its largest growth market, accounting for one quarter of projects currently under development.
The Saudi pipeline comprises 10 properties with 1,404 keys across Riyadh, Jeddah, Makkah, Hail, Abha and Al Baha, reflecting the group’s strategy of balancing established gateway cities with emerging destinations supported by rising domestic tourism demand.
Philip Barnes, chief executive officer of Rotana, said: “This year has been about moving Rotana forward in a focused way. We have opened new properties in our core markets, taken our brands into new cities and entered new segments, including branded residences and mountain hospitality.
“What matters is not simply how many hotels we add, but that every addition strengthens the portfolio, works for our owners and stays true to the experience our guests expect from Rotana. We know this region deeply, and we are taking that experience into new markets with the same care and discipline.”
In the UAE, Rotana opened Bloom Arjaan by Rotana on Saadiyat Island in August, adding 217 serviced apartments, while Rotana Ras Al Khaimah – The Mangroves, a 258-key hotel overlooking the emirate’s mangroves and Arabian Gulf, is scheduled to open later this year.
In Saudi Arabia, the company earlier launched Edge Riyadh – Al Rabie, a 71-room property in the capital, and signed an agreement for The Residences by Rotana at Thakher, Makkah. The 240-apartment branded residence development, located 1.5 kilometres from the Grand Mosque, is designed to serve pilgrims, business travellers and long-stay guests.
Beyond the Middle East, Rotana also entered Georgia with the signing of its first ski resort in Gudauri. The dual-property development will feature around 400 keys with ski-in, ski-out access, marking the company’s expansion into mountain hospitality.
Rotana said its asset-light growth strategy continues to focus on management agreements while selectively pursuing conversions and franchise opportunities. The company is also investing in guest experience through Rotana DISCOVERY, AI-powered guest services and a strategic data and artificial intelligence partnership with Microsoft.
Eddy Tannous, chief operating officer of Rotana, said: “This year’s progress shows the breadth of opportunity in front of Rotana. Each addition to our portfolio is deliberate and built around a strong local partnership. As the hospitality industry continues to demonstrate its resilience, we remain confident in the opportunities ahead and will keep growing with purpose, market by market.”



















