Abu Dhabi gets new hotel rules: Here’s what changes
The framework also supports Abu Dhabi’s Tourism Strategy 2030 by creating more distinctive visitor experiences and strengthening the emirate’s position as a leading global destination
08 September, 2026
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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the Emirati Dhiyafa (Hospitality) Standards, a practical and measurable framework designed to embed Emirati hospitality and national identity across the visitor journey at hotels and hotel apartments throughout the emirate.
The initiative supports the Emirati National Identity Strategy by reinforcing the UAE’s vision of a deeply rooted Emirati identity embraced with pride across society. The standards incorporate the pillars and values of national identity, reflecting social cohesion and existence through the traditional Emirati code of conduct and etiquette of Al Sana’ and the authentic Emirati spirit of hospitality, an Abu Dhabi Media Office report said.
The framework also supports Abu Dhabi’s Tourism Strategy 2030 by creating more distinctive visitor experiences and strengthening the emirate’s position as a leading global destination where authentic heritage is woven into every stage of the visitor experience.
Saleh Mohamed Al Geziry, director general for Tourism at DCT Abu Dhabi, said: “The experiences that visitors remember most are often the simplest: the warmth of a welcome, the sharing of local traditions, and the feeling of being genuinely looked after. The Emirati Dhiyafa Standards translate these timeless values into a framework that will enrich every stage of the visitor journey. By embedding our cultural identity within the hospitality experience, we are creating a more distinctive and meaningful connection between our visitors and Abu Dhabi, while strengthening the emirate’s tourism ecosystem and sustaining the momentum of our Tourism Strategy 2030.”
Bringing Emirati traditions into hotels
Developed in collaboration with the National Projects Office (NPO), with the support of the National Identity Committee under the Education, Human Development and Community Council, the framework comprises 65 practical standards across eight stages of the visitor journey, from pre-arrival communications through to departure.
Guests will encounter authentic expressions of Emirati hospitality, including the traditional welcome greeting of Marhaba AlSaa, Emirati coffee and locally sourced dates of a traditional Emirati variety. The standards also create opportunities for visitors to discover Emirati dishes such as harees and balaleet.
Together, the measures bring the values of Al Sana’, the Emirati code of etiquette, generosity and respect into everyday visitor experiences.
Hotels face new baseline requirements
Among the mandatory standards for hotels are requirements for hotel websites to include a section or links providing information about the history and culture of the UAE. Pre-arrival messages must also provide information on how guests can experience the country’s unique culture, heritage and natural setting.
The guest welcome area must be staffed at all times by at least one employee dressed in traditional Emirati attire. Guest-facing and food and beverage staff must also be able to name and explain at least three traditional Emirati dishes and their role in Emirati dining traditions.
In addition, at least one guest-facing public area must incorporate an Emirati heritage-inspired design element.
Flexible model targets full rollout in 2027
The compliance model will be tailored to different accommodation types. Hotels will implement a minimum of 20 standards, comprising 10 mandatory and 10 self-selected standards. Hotel apartments will adopt a minimum of 10 standards, made up of five mandatory and five self-selected standards from a streamlined framework.
Participating properties will receive detailed implementation guidance, cultural training programmes and an operational playbook. Full implementation across the emirate is planned for the first quarter of 2027.
A future guest-facing Emirati Dhiyafa Mark will recognise establishments that exceed the baseline, with properties eligible for recognition across three tiers of excellence.
























