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The Petshop’s Amr Hazem on building a preventative vet model

The CEO on launching Aura Veterinary Centre, embedding Fear Free care, and scaling in the Gulf’s largest pet market.

Neesha Salian
Neesha Salian

04 August, 2026

The Petshop’s Amr Hazem on building a preventative vet model
Images: Supplied

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The UAE is the largest pet care market in the Gulf, home to 1.5 million pet owners and more than two million pets, yet veterinary care across the region still tends to be reactive, with families seeking help only once something is visibly wrong. Amr Hazem Youssef, CEO of The Petshop, wants to reset that expectation.

With the launch of Aura Veterinary Centre in Dubai Investment Park, he is introducing a calmer, more preventative model built on the promise of “Where Science Meets Wellness”. Aura pairs a Fear Free-certified team with comprehensive wellness checks, minimally invasive surgery, and a purpose-built clinic environment designed to reduce animal stress and, with it, produce more reliable diagnostics.

The centre also completes an ecosystem that The Petshop has assembled across nutrition, grooming, boarding, aquatics, retail, and digital convenience, bringing everyday and medical needs into a single network.

Here, Hazem discusses the gaps he identified in the market, what it takes to embed Fear Free principles, how technology supports lifelong health management, and how he plans to scale without diluting standards.

The UAE pet care market is expanding quickly, but much of the veterinary landscape remains reactive. What specific gaps did you identify that led you to build Aura around a preventative, Fear Free model?
Though the UAE pet care market has developed significantly in recent years, veterinary care is still often approached reactively: pet families tend to seek medical support only once symptoms become visible, rather than through structured, preventative pathways that help identify risks earlier and support lifelong health.

Through our view of the market, we identified a broader gap in how long-term pet health is structured and supported. While individual services exist, they are often fragmented, leaving pet families without a clear, cohesive approach to prevention, early detection, and ongoing well-being. Many are deeply committed to their pets but lack a guided pathway that meaningfully integrates clinical care, lifestyle management, and proactive health planning.

Aura was created to help shift that model from treating illness to managing lifelong health. A big part of that is the Fear Free approach, because fear and stress don’t just affect how pets feel but can also impact outcomes and trust. Our staff are Fear Free certified, meaning they’re trained to recognise and reduce fear, anxiety, and stress at every stage of the visit. For us, this is a quality standard and an operational philosophy.

You’re positioning Aura as both a clinical centre and part of a wider ecosystem under The Petshop. How important is ecosystem thinking in capturing long-term value in the UAE’s pet care sector?
Ecosystem thinking matters because pet families don’t see care in separate boxes. For them, everything is connected: what their pets eat, how they’re groomed, how active they are, and how they feel day-to-day all play a role in their overall health.

That’s why the future of pet care will depend on greater continuity, bringing everything together in a way that feels simple and supportive. Pet families want convenience, but more importantly, they want clear, trusted guidance they can rely on at every stage of their pet’s life, from early care through to their senior years.

For a veterinary centre, real value comes from building lasting relationships, not just one-off visits. Aura is designed to support that by making clinical care part of a broader, ongoing wellness journey focused on prevention, education, and helping pets stay healthy for longer.

Fear Free principles are still relatively new in this region. What operational or cultural changes were required to train staff and redesign the clinical experience around calmer, stress-free care?
Fear Free care is about making sure your pet feels safe from the moment they walk through the door. It means designing the entire journey differently, from the first interaction with the team to how pets are welcomed, handled, examined, and supported during treatment.

Whether it’s the person welcoming you at reception or the vet carrying out an examination, the entire team is trained to notice when a pet is feeling nervous and to slow things down when needed. Sometimes that means giving them a few extra minutes to settle, using treats or toys to build trust, or adjusting how we handle them so they feel more comfortable.

Culturally, the shift is from simply getting the procedure done to getting it done well, safely, and sustainably. Fear Free is a quality standard: when pets feel calmer, they’re easier to examine, they respond better to treatment, and future visits become much less stressful for everyone. Just as importantly, it helps pet families feel more confident bringing their pets in regularly, which is key to keeping them healthy over time.

Preventative veterinary medicine depends heavily on data and early diagnostics. How are you integrating technology and clinical workflows to move from episodic treatment to continuous health monitoring?

The goal is to move from isolated appointments to ongoing health management. In practice, that means paying attention to small changes over time; factors such as weight, dental health, mobility, skin and coat condition, digestion, and behaviour can all tell us a lot about a pet’s overall well-being, especially as they grow older. When we track these consistently, we can often spot issues early, before they become more serious.

Technology helps us stay organised and consistent in that process. It allows us to keep clear records, set reminders for check-ups, and build diagnostic workflows to help create a clearer health journey for each pet, so families can know what to expect and what to watch for between visits. But at the end of the day, technology is just a tool. What really matters is how we use that information to guide care. Our role as veterinarians is to interpret what we’re seeing, to offer personalised, proactive care that is easier for pet families to understand and more effective for pets.

You’ve spoken about expanding Aura within the UAE. What does scaling a high-touch, clinical-first veterinary model look like without compromising the quality of care or the Fear Free philosophy?
Scaling Aura is about scaling standards, not just opening more locations. Clinical quality, pet family experience, and Fear Free principles must remain non-negotiable. That means never compromising on the way we treat pets and their families.

When we think about growth, we think first of people. A high-touch veterinary model depends on culture and process as much as on facilities: assigning the right veterinarians, nurses, and support teams who genuinely care and understand how to handle pets gently and respectfully.

Growth must also be supported by strong leadership and measurable quality standards. Each centre is designed to deliver the same philosophy of care, with preventative pathways and Fear Free principles embedded into daily operations rather than added afterwards.

Effectively, we’ll only expand at a pace where we can maintain that standard, because growth only matters if we’re still delivering the kind of care we would want for our own pets. Our goal is to build a network that pet families across the UAE can trust, where every visit feels compassionate and focused on keeping their pets healthy for the long term.

Saudi unveils SAR100,000 fine for Hajj, Umrah firms in major overstay crackdown

Authorities have called on residents and citizens to report violations linked to residency, labor, and border security regulations

Nida Sohail
Nida Sohail

03 August, 2026

Saudi unveils SAR100,000 fine for Hajj, Umrah firms in major overstay crackdown

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Saudi Arabia has introduced stricter measures for Hajj and Umrah service providers, placing greater responsibility on companies to monitor pilgrims’ authorised stays and report violations promptly. The latest move highlights the Kingdom’s continued efforts to strengthen regulatory oversight, improve pilgrimage management, and ensure compliance with residency requirements.

Saudi Public Security has warned that Hajj and Umrah service companies could face fines of up to SAR100,000 if they fail to notify authorities about pilgrims or Umrah performers who remain in the kingdom after their approved period of stay expires.

Read more-Saudi Arabia launches one-year multiple-entry Umrah visa

A Saudi Gazette report said the penalty applies to companies and establishments that delay reporting such cases to the competent authorities. Officials confirmed that the financial penalty could increase depending on the number of violators involved.

Public urged to report residency and border violations

Authorities have called on residents and citizens to report violations linked to residency, labor, and border security regulations. Reports can be submitted by calling 911 in Makkah, Madinah, Riyadh, and the Eastern Province, while 999 is available across other regions of the kingdom.

Public Security confirmed that all reports will be handled with complete confidentiality and assured informants that they would face no legal responsibility for submitting information.

Dubai Science Park to host new AI longevity research laboratory

The Longevity AI Research Laboratory, scheduled to open in the fourth quarter of 2026

Rajiv Pillai
Rajiv Pillai

03 August, 2026

Dubai Science Park to host new AI longevity research laboratory
Longevity AI Research Lab/Image: Supplied

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Dubai-based longevity healthcare company Longevium has raised $7m in its first investment round and begun construction of an artificial intelligence-powered research laboratory at Dubai Science Park, as it looks to accelerate the development of preventive healthcare technologies and position the UAE at the forefront of longevity medicine.

The Longevity AI Research Laboratory, scheduled to open in the fourth quarter of 2026, will serve as a dedicated research and development centre rather than a clinical facility, bringing together artificial intelligence, biomedical research and clinical practice to develop technologies that predict health risks, measure biological ageing and extend healthy lifespans.

The project aligns with Dubai’s broader ambitions to become a global hub for longevity research and preventive healthcare, supporting the vision of the Dubai Longevity Authority and the emirate’s growing focus on healthcare innovation.

The newly secured funding will be used to establish the laboratory and expand research into next-generation diagnostics, longevity technologies and clinical research programmes.

Among the key research areas will be AI-powered digital twins, enabling physicians to simulate personalised treatment protocols before clinical use, alongside regenerative medicine, tissue engineering and advanced cell therapies aimed at restoring organ function.

The laboratory will also investigate robotic diagnostic technologies, including swallowable imaging capsules, AI-powered skin cancer scanners and smart contact lenses capable of monitoring health through tear-fluid analysis.

Dr. Ksenia Butova, founder and CEO of Longevium

Another area of focus will be noble gas therapy, with research into the therapeutic potential of xenon, argon, helium and krypton for applications ranging from organ protection and stress-related conditions to neurodegenerative diseases.

Longevium also plans to develop what it describes as a regional reference AI model for biological ageing by integrating laboratory biomarkers, imaging, body composition analysis and wearable device data.

“Our mission is to make the world’s most advanced longevity innovations accessible to more people and help create a future in which healthy human lifespans of up to 200 years may become possible,” said Dr. Ksenia Butova, founder and CEO of Longevium.

The research hub will build on technologies already deployed across Longevium’s three Dubai clinics, including its AI physician assistant, Doctor Deep, and a biological age assessment application.

The company’s clinical network, located in Jumeirah 3, Jumeirah Lake Towers and Jumeirah Village Circle, has treated more than 30,000 patients and employs nearly 100 physicians and specialists, providing a foundation for long-term clinical data collection and validation of emerging preventive healthcare technologies.

Longevium said it is recruiting international researchers and scientists while seeking partnerships with academic institutions, healthcare providers, investors and technology companies working across longevity medicine, AI-enabled diagnostics and preventive healthcare.

Dubai forms Media Narrative Committee to unify global messaging

Under its mandate, the committee will propose policies, priorities and implementation plans for Dubai’s media narrative, submit recommendations to the Dubai Media Council, and oversee their execution in coordination with relevant entities

Rajiv Pillai
Rajiv Pillai

03 August, 2026

Dubai forms Media Narrative Committee to unify global messaging
Image: Adobe Stock

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Dubai has established a new committee to develop and coordinate the emirate’s media narrative across government, semi-government and private sector entities, in a move aimed at strengthening the consistency of its global messaging and reinforcing its international positioning.

HH Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, issued Council Decision No. (16) of 2026 establishing the Dubai Media Narrative Committee, which will define the strategic framework, priorities and core pillars of Dubai’s media narrative.

The committee will be chaired by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, with Her Excellency Nehal Badri, Secretary General of the Dubai Media Council, serving as Vice Chairperson.

According to the decision, the committee will work to ensure consistent messaging across key sectors, strengthen coordination between public and private sector organisations, and reinforce Dubai’s position as a global model for future cities.

Sheikh Ahmed bin Mohammed said the establishment of the committee marks “a strategic step towards creating an integrated institutional framework that ensures consistency across key messages and enhances their impact.”

“A clear and unified media narrative provides a strategic point of reference grounded in facts, strengthens trust, and further enhances Dubai’s global standing as an inspiring city committed to shaping a future rich with opportunities for all,” he said.

He added that Dubai’s creative and intellectual capabilities provide a strong foundation for developing a media narrative aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.

The committee comprises senior officials from key government entities, including Dubai Chambers, Digital Dubai, Dubai Future Foundation, the Dubai Department of Economy and Tourism (DET), the Dubai International Financial Centre (DIFC), The Executive Council of Dubai and other government representatives.

Mona Al Marri said rapid regional and global changes have increased the importance of developing a coordinated media narrative capable of effectively communicating Dubai’s achievements and ambitions to international audiences.

“In today’s world, a strong media narrative is a key driver of strategic influence and an essential tool for building awareness and shaping perceptions,” she said.

“The ability to develop an influential media narrative has become a strategic imperative. Those capable of shaping their story and communicating it creatively and authentically, while sustaining its impact, are better positioned to build trust and strengthen their influence.”

Under its mandate, the committee will propose policies, priorities and implementation plans for Dubai’s media narrative, submit recommendations to the Dubai Media Council, and oversee their execution in coordination with relevant entities.

It will also develop mechanisms to coordinate media efforts across government, semi-government and private sector organisations, guide official engagement on international media platforms, and establish key performance indicators to measure the effectiveness of Dubai’s communications strategy.

In addition, the committee will prepare analytical reports on media performance, monitor local and international media trends, assess emerging opportunities and challenges, and recommend improvements to strengthen Dubai’s media positioning.

The committee will also support efforts to counter misinformation through fact-based, transparent communication while providing technical advice on media-related matters when requested by the Dubai Media Council or other relevant authorities.

The General Secretariat of the Dubai Media Council will provide administrative and technical support, while all government entities and relevant organisations in Dubai will be required to cooperate by supplying the information, data and reports needed for the committee to carry out its responsibilities.

From August to December: The UAE public holidays residents should be watching

The announcement is expected to provide workers with a welcome break while allowing organisations to plan business operations around the upcoming closure

Nida Sohail
Nida Sohail

03 August, 2026

From August to December: The UAE public holidays residents should be watching

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Residents and businesses across the UAE are preparing for another official public holiday later this month, with authorities expected to confirm the date for the 12 Rabi ul Awwal holiday closer to the occasion.

While the exact timing depends on the traditional moon sighting process, current estimates indicate that the observance could fall on Tuesday, August 25, with the day off potentially being granted on Monday, August 24.

The annual holiday, which marks the birth of Prophet Muhammad (PBUH), is one of the most significant occasions on the Islamic calendar and is recognised as an official public holiday for employees in both the government and private sectors. The announcement is expected to provide workers with a welcome break while allowing organisations to plan business operations around the upcoming closure.

Official holiday awaits confirmation

Under the UAE’s public holiday regulations, the occasion is observed on the 12th day of Rabi’ Al-Awwal in the Hijri calendar. Since Islamic dates are determined by the sighting of the moon, the final holiday date is confirmed only after the relevant authorities announce it.

Read more-Need cash fast? du Pay’s new flexi cash loan brings instant credit to UAE customers

According to the UAE Government’s official public holidays platform, the observance falls on 12 Rabi’ Awwal and applies to both public and private sector employees. The government also notes that Islamic holidays are determined by moon sighting, meaning the corresponding Gregorian date changes from year to year.

“The holiday is officially recognised for both sectors, with the final date announced in line with the Hijri calendar and moon sighting,” the government platform states.

The one-day holiday is traditionally observed across the country, offering residents an opportunity for reflection, family gatherings and community observance while enabling businesses to prepare their operational schedules in advance.

National Day break also on the horizon

Beyond the August holiday, residents can also look ahead to the UAE’s National Day celebrations later this year. The government’s official public holidays platform confirms that December 2 and 3 are designated as public holidays for both the public and private sectors.

“The National Day holiday is observed over two days and applies across both sectors,” according to the official government calendar.

Unlike Islamic holidays, National Day follows fixed Gregorian calendar dates, allowing businesses, schools and families to make travel and event plans well in advance.

Together, the 12 Rabi ul Awwal observance and the National Day holidays form an important part of the UAE’s annual public holiday calendar, balancing religious traditions with national celebrations while giving residents and employers greater certainty when planning the remainder of the year.

Middle East data breach costs hit $8m as AI threats grow: IBM

IBM said organisations that extensively deployed AI and security automation recorded average breach costs that were more than $3m lower than companies without these capabilities

Rajiv Pillai
Rajiv Pillai

03 August, 2026

Middle East data breach costs hit $8m as AI threats grow: IBM
Image: Getty Images

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The average cost of a data breach for organisations in the Middle East has reached $8m, as cybercriminals increasingly use artificial intelligence to accelerate attacks while businesses continue to face mounting financial losses, according to IBM’s 2026 Cost of a Data Breach Report.

The study found that 26 per cent of malicious breaches in the region involved AI-enabled attacks, while a further 11 per cent of organisations were unable to determine whether artificial intelligence had been used by attackers.

IBM said organisations that extensively deployed AI and security automation recorded average breach costs that were more than $3m lower than companies without these capabilities. Despite the potential savings, 23 per cent of organisations surveyed said they had yet to adopt AI and automation in their cybersecurity operations.

Saad Toma, General Manager of IBM Middle East and Africa, said: “As the number of cybercriminals harnessing the power of AI for malicious purposes rises, attacks are becoming faster and cheaper to launch, while breaches keep getting more expensive to find and fix. This growing imbalance is fundamentally changing the economics of cyber risk. Companies must invest in advanced threat detection and response technologies using AI and automation to stay ahead of emerging risks.”

The report identified mismanaged secrets and keys, excessive user privileges and poor role management, and the inability to prioritise threats as the three biggest factors driving higher breach costs for organisations in the Middle East. Conversely, encryption, DevSecOps practices and endpoint detection and response technologies were associated with lower financial losses.

Lost business remained the single largest cost component of a breach, averaging $3.57m, followed by post-breach response costs at $2.17m, detection and escalation at $1.9m, and notification costs of $360,000.

The financial services and technology sectors recorded the region’s highest average breach costs at $10.67 million each, while the industrial sector followed at $9.6m.

Phishing remained the leading initial attack vector, accounting for 18 per cent of all breaches analysed and carrying the highest average financial impact of $10.41m. Supply chain compromises and social engineering attacks, including IT helpdesk impersonation and multi-factor authentication fatigue, each represented 16 per cent of incidents, with average breach costs of $8.45m and $7.32m, respectively.

The report also highlighted increased cybersecurity spending following breaches. Among organisations surveyed, 59 per cent said they planned to increase investment in security tools and governance after experiencing a breach. Identity and access management ranked as the top investment priority for 44 per cent of respondents, while 39 per cent cited incident response planning and testing and quantum security for data and data transfers as key focus areas.

Despite growing awareness of cyber risks, encryption gaps remain. Only 35 per cent of breached organisations reported encrypting sensitive data both at rest and in transit at the time of the incident. However, 69 per cent said they had formal controls in place to monitor cryptography and cryptographic assets across their organisations.

The report also found growing adoption of AI agents within security operations centres. Among organisations operating dedicated security operations centres, 55 per cent had already deployed AI agents, while 57 per cent reported using machine identity inventory and lifecycle management to secure non-human identities such as service accounts and API keys. A further 43 per cent had extended zero-trust security principles to AI-driven processes.

Conducted by the Ponemon Institute and sponsored by IBM, the 2026 Cost of a Data Breach Report analysed real-world breach data from 602 organisations globally, including businesses in the UAE and Saudi Arabia, between March 2025 and February 2026.

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