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GITEX GLOBAL 2025 opens record 45th edition with over 6,800 exhibitors

Day two will feature a virtual address by Sam Altman, CEO of OpenAI, in conversation with Peng Xiao, Group CEO of G42, exploring the rise of AI-native societies

Neesha Salian
Neesha Salian

13 October, 2025

GITEX GLOBAL 2025 opens record 45th edition with over 6,800 exhibitors
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The world’s largest technology and artificial intelligence event, GITEX GLOBAL 2025, opened in Dubai on Monday for its 45th edition, drawing record crowds and more than 6,800 exhibitors, 2,000 startups, 1,200 investors and delegations from over 180 countries.

The event, held from October 13–17 at the Dubai World Trade Centre, marks a major milestone in the show’s four-decade history, bringing together policymakers, tech leaders and investors to discuss the rise of AI-driven economies and next-generation enterprise technologies.

Speaking at the opening, Abdulla Bin Touq Al Marri, UAE Minister of Economy and Tourism, said: “The UAE, thanks to the forward-looking vision of its wise leadership, is not merely participating in the global race for innovation; it is shaping its contours and cementing its foundations by building an economic model defined by resilience and a future orientation, grounded in knowledge and advanced technology. This strengthens the nation’s position at the forefront of the global economic landscape.”

Panels held and tech innovations showcased at GITEX GLOBAL 2025

Panels through the day focused on AI’s geopolitical and economic impact, deep-tech ecosystems, and startup innovation.

Ekaterina Zaharieva, Commissioner for Startups, Research and Innovation at the European Commission, said: “The European Union and the UAE share a vision to drive innovation that benefits our citizens. We are aligned on the importance of startups and scaleups for our economies. This journey starts at GITEX 2025.”

Canada’s Minister for AI and Digital Innovation, Evan Solomon, added: “GITEX is an absolutely core example of entrepreneurs being launched at a speed we’ve never seen – and we need to keep our values and build together. It’s fantastic to meet people, meet companies, and to see our profound partnership with the UAE deepen as we share this mission to transform AI from a trustworthy technology to one that is built for all.”

Andrew Feldman, CEO of AI chipmaker Cerebras, which partnered with G42 to build the world’s largest AI supercomputer, said: “We built the largest chip in the history of the computing industry, the size of a dinner plate. By going big on chips, we were able to keep more information on the chip and move it less. This meant less power was used, and the results were delivered more quickly.”

On the show floor, major global enterprises showcased next-generation technologies.

  • e& unveiled more than 90 innovations spanning robotics, mobility, digital healthcare, and consumer tech, including eVTOL prototypes and autonomous air taxis.

  • Oracle highlighted new agentic AI tools for finance and supply chain management, alongside Oracle Red Bull Racing’s data-driven cloud applications.

  • BlackBerry launched a new mission-critical communications platform, describing it as the only “tech in the market certified by many governments around the world for data sovereign classified comms”.

  • AWS, the world’s largest cloud company, demonstrated integrated cybersecurity and operational resilience tools, while HCL Software introduced real-time AI-driven web customisation and its BigFix endpoint management platform.

This year’s edition also features the largest-ever Brazilian delegation as Country Partner, joined by national pavilions from Canada, Spain, Türkiye, Chile and Ecuador, as well as growing participation from Europe, Central Asia, Latin America, Africa, and the Levant.

Day two will feature a virtual address by Sam Altman, CEO of OpenAI, in conversation with Peng Xiao, Group CEO of G42, exploring the rise of AI-native societies.

The agenda also includes senior leaders from Microsoft, Cisco, Oracle, Khazna Data Centres, Presight, Core42, and the Mohamed bin Zayed University of Artificial Intelligence.

Read: GITEX GLOBAL 2025: Powering the future through AI innovation

The rise of the AI co-developer: New ways of building software

To manage the work with the coding agents, the developer toolkit must evolve

Andrew Zakonov
Andrew Zakonov

13 October, 2025

The rise of the AI co-developer: New ways of building software
Andrew Zakonov, VP of Business at JetBrains/Image: Supplied

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While the developer community is in broad agreement about the potential of AI to take on an ever-growing roster of software development tasks – from code generation to testing and refactoring – there is less consensus on the speed and extent to which it might happen.

Making accurate predictions about the future is difficult, but from numerous conversations leading up to GITEX in Dubai, it’s clear that there is significant enthusiasm for AI agents in software development, although it is tempered by some doubts, especially when the conversation turns to finer details.

This is reflected by global research which shows that while 93 per cent of surveyed organisations are planning to trial agents for software development, only 27 per cent believe that these agents will become fully autonomous, down from 43 per cent in 2024.

This is of particular interest in the UAE, with its clear ambitions and a strategy to foster a development ecosystem through initiatives such as the National Program for Coders, which aims to train 100,000 coders within five years. In such a dynamic environment, implementing AI agents effectively will be essential.

So how can development teams prepare for successful human/AI collaboration? This depends partly on how quickly and deeply they commit to integrating AI agents. It’s useful to see two possible scenarios: The first where AI agents are integrated into the development process at a slower pace and function as a valuable assistant to human developers, and the second where AI will take a more dominant role in development at all stages of the process.

Scenario 1: Dev-to-Agent collaboration

AI’s support is seen expanding beyond simple code completion, with agents becoming active team members, capable of autonomously resolving issues, updating documentation, and tidying codebases. This enables human developers to shift their focus to complex, creative work. Furthermore, AI agents/assistants will extend to non-coding roles, like QA, DevOps, and product management.

To manage the work with the coding agents, the developer toolkit must evolve. Integrated Development Environments (IDEs) will transform to include intuitive interfaces that enable humans to assign tasks, track progress, and review output from AI agents. This necessitates creating tools that build trust, allowing developers to quickly verify the AI’s actions. Beyond coding, the next generation of AI will automate tasks like debugging, profiling, and environment configuration, further expanding human capacity.

“Even with the current LLM models, code can be generated in seconds via completion and edit prediction. In this first scenario, context switching will be minimised with ‘one window, one chat’ coding. Short prompt tasks will be fully taken over by the agents, which saves hours of development. At the same time, it won’t solve business problems completely because a business case usually requires more than one developer,” said Andrew Zakonov, VP of Business at JetBrains.

As machine-generated code proliferates, new control mechanisms are critical. This includes implementing Git-level tagging to mark code as AI-generated for traceability and developing specialised auditing and testing tools to ensure machine-written code meets quality standards.

Scenario 2: Dev as an Agent Lead

The shift toward a ‘full-blown’ AI future relies on creating collaboration models where AI-developer teams take the lead. This requires solving three core challenges: establishing seamless AI workspaces, developing next-generation collaboration tools, and creating an AI-native marketplace.

The biggest challenge is defining the interaction points between human insight and AI productivity, a field called Human-AI eXperience (HAX). Developers will need radically new IDEs designed for guiding and verifying a flood of AI-generated code. These tools must automatically understand, validate, and summarise AI output, allowing human developers to stay focused on high-level architecture and requirements.

For AI developers to operate effectively, they must be given a single, integrated environment that provides the tools they need without friction. This means moving beyond complex integrations to give AI agents direct, seamless access to all development tools (coding, testing, debugging, documentation) from one interface. The agent’s physical “home” must also be addressed, whether through centralised cloud platforms or secure, offline-first local inference environments.

Finally, scaling AI productivity requires a new hub for code reuse. A dedicated AI-first marketplace must feature built-in sandboxing for safe testing and automated verification pipelines to check quality and compatibility. This allows AI teams to move faster, share assets safely, and continuously improve codebases, creating a scalable ecosystem for autonomous development.

Regardless of what the future holds, one thing is clear: AI will evolve from a supportive assistant into a proactive player in coding, testing, and analysis. This shift will create new roles for developers as guides and reviewers, collaborating closely with AI agents.

Whether AI agents quickly take a lead in software development or remain as assistants to human developers for a prolonged period, their contribution will be key to the success of developer teams. It’s essential that organisations read the market and develop a blueprint that works for their organisation.

GITEX GLOBAL 2025: Powering the future through AI innovation

From adaptive DDoS defence to sovereign AI platforms, global tech leaders at GITEX GLOBAL 2025 are spotlighting innovations reshaping cybersecurity, data infrastructure, and intelligence

Neesha Salian
Neesha Salian

13 October, 2025

GITEX GLOBAL 2025: Powering the future through AI innovation
Image: Getty Images/ For illustrative purposes

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Dr Emad Fahmy, director of Systems Engineering, Middle East, NETSCOUT
“NETSCOUT is addressing current cybersecurity trends at GITEX GLOBAL 2025, such as the rise in multi-vector DDoS attacks across the Middle East. The company will introduce updates to its adaptive DDoS protection systems, designed for telecom operators and businesses facing daily network disruptions. A key offering is the observability and control interface (OCI), presented as adaptive threat analytics (ATA). For telecom firms, it integrates with traffic management systems (TMS) to monitor and respond to threats in real time.

“Businesses can use it alongside arbor edge defence (AED) for automated protection against evolving risks. GITEX Global provides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured.”

Haider Aziz, GM – META, VAST Data
“Globally, the talk of pilots is quietening as AI moves from proof-of-concept into production, and that demands new thinking about data. At GITEX GLOBAL, we’ll show how enterprises and government teams can unify all their data into a single, sovereign platform that feeds AI systems with accuracy, scale, and trust. This is about moving beyond experimentation into AI that delivers real outcomes.

“This year we’re introducing our newly launched VAST AI Operating System to the Middle East, including services like InsightEngine for real-time retrieval, AgentEngine to simplify enterprise AI adoption, and SyncEngine, a universal data catalog and migration tool. These innovations are cutting edge, designed to eliminate silos and make data AI-ready from day one, wherever it resides. And with the world now exploring what super intelligence might mean, these capabilities are essential foundations for the journey ahead. GITEX GLOBAL has always been the proving ground for digital transformation in the Middle East and beyond.

“Today, it is also where the global conversation on AI is taking shape, and in particular this year a focus on sovereign systems. We expect very forward-thinking discussions here, from practical enterprise adoption to the long-term implications of super intelligence, and that makes GITEX the perfect stage for VAST to showcase how data infrastructure underpins both.”

Osama Alzoubi, VP, MEA, Phosphorus Cybersecurity
“Discussions at GITEX GLOBAL will focus on AI-driven defence mechanisms, data protection frameworks, and the rise of sovereign AI stacks that reduce dependence on foreign infrastructure. As every nation embeds AI deeper into critical infrastructure, cybersecurity becomes the frontline issue. Phosphorus will present its Unified xIoT Security Management Platform, built to discover, secure, and monitor IoT, OT, IIoT, and IoMT devices. Key capabilities include device-aware discovery, automated remediation of weak credentials and outdated firmware, and continuous governance aligned with UAE and Saudi requirements.

“GITEX GLOBALprovides the ideal platform for these demonstrations, as it brings together government stakeholders, enterprises, and industry leaders. Attendees will see live demos showing how hidden devices are identified and secured in real time, with records generated for compliance.”

Marc Domenech, regional director, Enterprise, META, NVIDIA
“At GITEX GLOBAL 2025, NVIDIA is unveiling breakthrough technologies that are shaping the future of AI and data infrastructure in the region. Our latest DGX systems and full-stack data centre solutions are designed to democratise AI, enabling businesses of all sizes to build intelligent applications that perceive, reason and act. We are also showcasing NVIDIA Cosmos platform, which is revolutionising robotics training through synthetic data that is critical for advancing smart infrastructure and automation.

“GITEX GLOBAL is a strategic platform for us to deepen relationships across our partner network, engaging with vendors, distributors, and system integrators to showcase integrated AI solutions from cloud to edge. This event is not just about showcasing technology but building the ecosystem that will drive long-term growth across the META region.”

Mohammad Al-Jallad, chief technologist and director – HPC and AI Global Sales, Hewlett Packard Enterprise
“We are focused on several critical industry trends, primarily centered around the evolution and industrialisation of artificial intelligence (AI). First, we see a significant push towards sovereign AI and the development of national-level AI factories. Second, this AI adoption is enabling the rise of robotics, automation, and physical AI. Finally, these powerful trends are creating two significant infrastructure challenges. They place immense demands on data centres to manage power consumption and heat efficiently.

“Simultaneously, networking has become pivotal, as it must provide the high-throughput, low-latency connectivity and robust cybersecurity required to secure these advanced AI workloads. HPE is uniquely positioned to help organisations harness these trends with our comprehensive edge-to-cloud strategy.”

Ezzeldin Hussein, regional senior director, Solution Engineering, SentinelOne
“‘Powering the Future’, the event’s tagline reflects SentinelOne’s vision of enabling organisations to thrive securely in an AI-driven world. For us, it means harnessing the power of AI to defend against today’s threats and anticipate and neutralise tomorrow’s. At GITEX GLOBAL 2025, we are showcasing how the Singularity Platform, Purple AI, AI-SIEM, and Hyperautomation empower enterprises to achieve resilience, scale, and efficiency. We help customers detect threats in advance, respond at machine speed, and simplify compliance by embedding AI at every layer of cybersecurity.

“Beyond technology, ‘Powering the Future’ also means empowering people, which involves uplifting security analysts with AI-driven insights, enabling partners to innovate with secure-by-design practices, and collaborating with regional stakeholders to align with evolving regulations. For SentinelOne, the future is autonomous, resilient, and trustworthy. Our mission is to ensure that enterprises across the Middle East can confidently embrace their digital transformation journey.”

Harish Chib, VP Emerging Markets, Middle East & Africa, Sophos
“For Sophos, ‘Powering the Future’ reflects our commitment to enabling organisations in the Middle East to build resilient, adaptive, and round-the-clock cyber defenses. It highlights the importance of combining robust cybersecurity tools such as next-gen endpoint protection, firewalls, email security, and 24/7 managed detection and response (MDR) with tailored cyber insurance policies. This integrated approach helps businesses prevent most threats, manage residual risk, and align security operations with insurance requirements, ultimately empowering them to scale securely and confidently into the future.”

Sujoy Banerjee, regional business director, UAE, ManageEngine
“The event’s theme ‘Powering the Future,’ aligns closely with ManageEngine’s vision of powering the future of IT management through evolving AI and cybersecurity capabilities. At the event, we are showcasing how our solutions are tailored to address the region’s unique cybersecurity challenges and compliance needs. We are steadily enhancing AI across our portfolio, with upcoming advancements such as re-engineered threat detection in our SIEM solution and a conversational virtual assistant in our unified service management platform. By embedding AI more deeply into our offerings we aim to drive smarter, faster, and more secure IT operations.

“From addressing local threats to supporting regulatory compliance, our presence at GITEX reflects our commitment to delivering intelligent, region-aware solutions that help organisations in the Middle East to stay secure and resilient.”

Moninder Jain, VP and head of Global Emerging Markets, Logitech
“The modern workplace is evolving rapidly, driven by hybrid work models, distributed teams, and increasing demands for sustainability that are reshaping business priorities. These shifts present both challenges and opportunities, influencing every aspect of how organisations operate. Success in this dynamic environment requires aligning cross-functional teams and introducing innovative solutions that empower people, enhance performance, and inspire innovation. Sustainability is equally central to Logitech’s strategy. Our devices are designed to deliver exceptional performance while prioritising environmental responsibility through eco-friendly practices. We believe that success lies in the convergence of innovation and sustainability, and this vision shapes everything we do. At GITEX GLOBAL, Logitech is showcasing how cutting-edge design and AI-driven solutions redefine the office experience.

“AI is transforming how businesses work, enabling smarter collaboration and agility to meet future demands. We aim to inspire organisations to embrace a workplace that fosters collaboration, drives productivity, and integrates sustainability to thrive in an ever-changing world.”

Invest big, borrow smart: How HBZ’s Lombard loans power wealth without liquidation

By pledging eligible assets as collateral, clients can access financing while remaining invested across asset classes such as equities

Gulf Business
Gulf Business

13 October, 2025

Invest big, borrow smart: How HBZ’s Lombard loans power wealth without liquidation
Image credit: Supplied

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In today’s dynamic financial environment, high-net-worth individuals and sophisticated investors are increasingly seeking flexible solutions that provide liquidity without disrupting their long-term investment strategies. At HBZ, the Lombard Lending Program is purpose-built to meet this need, offering secured, efficient, and discreet financing backed by high-quality assets.

Read more-Habib Bank AG Zurich’s Dr David Wartenweiler on building purpose-driven portfolios

In the following Q&A, Fernando Blauzwirn, Head of Credit for Switzerland and the DIFC at HBZ Bank, shares expert insights into the structure, advantages, and strategic application of Lombard loans. From acceptable collateral types to tailored structuring and risk management, each response reflects HBZ’s client-centric philosophy and commitment to preserving wealth with agility and discretion.

Credit for the images: Supplied

1-How does the Lombard loan product at HBZ cater to clients looking to maintain their long-term investment strategy while accessing liquidity?

Lombard loans offer clients the ability to unlock liquidity without disrupting their long-term investment strategy. By pledging eligible assets as collateral, clients can access financing while remaining invested across asset classes such as equities, fixed income, and funds. This enables them to seize new investment opportunities or meet short-term liquidity needs without liquidating their portfolio. Given the secured nature of Lombard loans, clients benefit from competitive interest rates, and the potential returns on redeployed capital often outweigh the cost of financing. This makes Lombard lending an ideal solution for investors with a long-term horizon who wish to maintain portfolio continuity.

2-Can you explain the range of collateral acceptable for Lombard loans and how diversification of the collateral portfolio impacts the loan approval process and risk management?

Lombard loans are typically secured against liquid, fungible assets with relatively low price volatility. Acceptable collateral includes cash and cash equivalents, listed equities in major markets, high-quality fixed income instruments, UCITS-compliant funds, ETFs, and certain managed portfolios. Diversification plays a key role in risk management and loan approval. Portfolios that demonstrate issuer, sector, and geographic diversification are viewed favorably, as they tend to exhibit lower volatility and more stable valuations. At HBZ, we take a pragmatic approach by setting minimum diversification thresholds and working constructively with clients to structure leverage solutions even when portfolios fall short of ideal diversification.

3-What competitive advantages do Lombard loans at HBZ offer compared to unsecured borrowing options in terms of interest rates and repayment flexibility?

HBZ’s Lombard lending program stands out for its competitive pricing, operational agility, and client-centric approach. As a secured facility, Lombard loans typically carry interest rates that are 2–3 per cent lower than unsecured alternatives. Our lean decision-making structure allows us to approve and disburse loans swiftly, often within the same day, providing clients with timely access to liquidity.

Additionally, our flexible repayment terms and tailored structuring ensure that clients can align their borrowing with their financial goals without undergoing extensive due diligence processes required for unsecured lending.

4-How do HBZ’s Lombard loans support various client needs such as business expansion, lifestyle purchases, and portfolio rebalancing without forcing asset liquidation?

The hallmark of HBZ’s Lombard loan offering is its flexibility. Whether clients are pursuing business expansion, making lifestyle purchases, or rebalancing their portfolios, Lombard loans provide liquidity without requiring asset liquidation. We understand that financial needs can evolve, sometimes unexpectedly, and our solutions are designed to accommodate shifting priorities and timelines. Clients can act on investment decisions or defer them until a future liquidity event, all while remaining invested. This ensures continuity in wealth management and avoids unnecessary disruptions or penalties.

5- Could you describe a typical client profile that benefits the most from HBZ’s Lombard Lending Program and how the bank personalizes service to meet their unique financial goals?

Our Lombard lending program is particularly well-suited to international investors with diversified holdings across jurisdictions. These clients often require flexible access to liquidity while maintaining exposure to return-generating assets. HBZ’s personalised approach ensures that each client’s financial structure, investment strategy, and liquidity needs are carefully considered. We tailor our solutions to align with their global asset portfolio, offering peace of mind that their wealth remains both accessible and strategically invested.

6- In what ways does the Lombard Lending Program align with HBZ’s commitment to discretion and confidentiality for high-net-worth clients?

Discretion and confidentiality are foundational to HBZ’s client relationships. As with all our offerings, information related to Lombard loans, including client identity, collateral composition, and investment strategy, is never shared with external parties. Our commitment to privacy spans over six decades and remains a cornerstone of the trust our clients place in us. We uphold the highest standards of confidentiality, ensuring that our clients’ financial affairs are managed with the utmost integrity and discretion

UAE enacts new law to reinforce CBUAE’s financial oversight

The decree law aims to strengthen the CBUAE’s independence, enhance the stability of the UAE’s financial sector, and align regulation with global standards

Gulf Business
Gulf Business

13 October, 2025

UAE enacts new law to reinforce CBUAE’s financial oversight
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The UAE’s President Sheikh Mohamed bin Zayed Al Nahyan has issued Federal Decree Law No (6) of 2025, concerning the Central Bank of the UAE (CBUAE) and regulation of financial and insurance institutions.

The decree law aims to strengthen the CBUAE’s independence, enhance the stability and competitiveness of the UAE’s financial sector, and align regulation with global standards.

It mandates maintaining currency stability, safeguarding the financial system, and prudent management of foreign reserves.

Under the law, the central bank’s principal functions include implementing monetary policy, supervising licensed financial entities in line with international norms, issuing regulations, and overseeing financial market infrastructure.

It is also assigned the role of “resolution authority” to intervene when financial institutions face distress, including appointing management, restructuring, or liquidation.

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New law gives CBUAE more authority and bolsters consumer protection

To bolster consumer protection, the law consolidates complaints processes for banks and insurers under the independent body Sanadak. It creates specialised judicial committees whose rulings are final and enforceable for disputes up to Dhs100,000.

It also mandates that credit facilities must align with customers’ income to discourage irresponsible lending practices.

Early intervention powers allow regulators to require recovery plans, impose higher capital or liquidity requirements, alter business strategies, or take direct control of failing entities.

The law raises administrative fine limits — penalties can reach up to 10 times the value of the violation or unjust enrichment, automatically debited from accounts held with the CBUAE or licensed institutions.

Reconciliation with violators prior to final judicial decision is permitted, and fine decisions may be published to enhance transparency.

Globant’s Federico Pienovi on its GITEX GLOBAL showcase, F1, AI driven solutions

Federico Pienovi, CEO of New Markets at Globant, shares how the company is redefining industries by blending AI, data, and design to create connected experiences that drive real value

Neesha Salian
Neesha Salian

13 October, 2025

Globant’s Federico Pienovi on its GITEX GLOBAL showcase, F1, AI driven solutions
Image: Supplied

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As AI continues to dominate conversations across industries, Globant is cutting through the noise with a message that’s refreshingly pragmatic — it’s time to move from experimentation to execution. At GITEX GLOBAL 2025, Federico Pienovi, CEO of New Markets at Globant, will spotlight how the company is embedding intelligence into products, operations, and customer journeys to unlock real business outcomes.

From revolutionising Formula 1’s fan engagement with AI-powered experiences to partnering with Middle Eastern enterprises on digital ecosystems, Globant’s vision is clear: the future belongs to organisations that treat AI not as a tool, but as an engine for reinvention.

Globant has become synonymous with digital reinvention, from sports like Formula 1 to enterprise transformation. What’s the main message you want to bring to GITEX GLOBAL this year?

For us, GITEX GLOBAL is about moving the AI conversation from hype to real business outcomes.

Every organisation today is flooded with models and tools, but very few are turning them into value. At Globant, we help companies move from digital to AI-driven — embedding intelligence into products, operations, and customer journeys. Whether through multi-agent systems that automate decision-making or AI copilots that elevate creativity, we’re proving that the true ROI of AI lies in reinvention, not replacement.

In fast-moving markets like the Middle East, that mindset is what separates digital leaders from digital laggards.

Can you walk us through how Globant’s collaboration with Formula 1 showcases the company’s capabilities in using AI, data, and immersive technologies to enhance performance and fan engagement?

Formula 1 is a sport where milliseconds define history. Cars today produce over 1 million data points per second during races. Each Formula 1 car churns out 400GB of data per race — virtually enough to outpace the computing demands of an entire small business in a weekend.

Our partnership with F1 reimagines how data, AI, and immersive technology fuse to redefine both performance and fandom.

Through edge computing and predictive analytics, we’re enabling teams to process terabytes of race-day data in real time — transforming every lap into a stream of actionable insights. For fans, our Pitwall experience translates that same intelligence into a living, breathing interface that brings the thrill of the track to every screen.

Whether in F1, FIFA, or the LA Clippers’ Intuit Dome, Globant is pioneering how AI, data, and design merge to make human experiences smarter, faster, and infinitely more connected.

At GITEX GLOBAL, what specific technologies or experiences will Globant be highlighting, and how do they build on what you’ve done with global partners like F1?

At GITEX GLOBAL, Globant is showcasing how Connected Experiences — powered by Salesforce and crafted by Globant — are transforming how brands, venues, and communities connect with people. We are shaping the next era of fan connection – blending data, design and AI to deliver seamless, personalised, intelligent experiences at scale.

These experiences are not about transactions; they’re about emotions. We engineer moments that feel intuitive, personalised, and seamless across every touchpoint — from the screen to the stadium.

For instance, we’re using Salesforce Agentforce and Data Cloud in Formula 1 to personalise fan journeys for millions of followers worldwide, integrating more than 100 data sources into one unified, intelligent engagement layer. At Intuit Dome, we’ve reinvented live sports with frictionless design and AI-driven interactions — from parking to concessions — to make every fan experience magical.

How do you see AI, data analytics, and real-time insights transforming industries beyond sports — for instance, in finance, mobility, or government sectors across the Middle East?

Across industries — from finance to government — the challenge isn’t adopting AI; it’s operationalising it. Enterprises are overwhelmed by models but underwhelmed by results.

Globant bridges this gap with an AI-first delivery model that turns experimentation into execution. By embedding AI, automation, and analytics into the core of business processes, we help organisations move from pilots to performance.

Through our recent collaboration with OpenAI, we’re co-creating APIs that allow businesses to build domain-specific solutions with access to the latest models, ensuring every AI investment translates into measurable value. This capability is already fueling transformation across the Middle East — from financial inclusion and smart mobility to giga-projects that are shaping the next generation of urban living.

The Middle East is emerging as a testbed for advanced technologies and digital economies. How is Globant engaging with regional partners to accelerate this digital shift?

The Middle East is not just adopting advanced technologies — it’s designing the blueprint for the digital economies of tomorrow.

At Globant, we’re partnering with regional innovators and global tech leaders to build AI-driven, scalable ecosystems that power giga-projects and national digital agendas.

Our presence at the Salesforce booth during GITEX GLOBAL highlights how our joint solutions — like Formula 1’s AI-powered fan engagement engine — are already reshaping how global experiences connect with local audiences.

And as the region accelerates its transformation journey, Globant stands ready as the partner of choice for AI-first innovation.

Looking ahead, how does Globant plan to blend creativity, technology, and sustainability in its upcoming projects, and what role will partnerships like the one with Formula 1 play in shaping that vision?

Formula 1 has always been the perfect metaphor for what we do: a harmony of speed, precision, and intelligence. Every race produces 1.5 terabytes of data per car — and the smartest, not just the fastest, team wins.

This fusion of human intuition and machine intelligence mirrors Globant’s philosophy. Whether in sports, smart cities, or digital government, we’re helping organisations harness data and AI to build sustainable systems — where performance meets purpose.

Partnerships like the one with F1 are not just technological showcases; they’re proof of how creativity, engineering, and AI can co-exist to push industries — and humanity — forward.

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