Globant

At LEAP 2026, Globant unveiled what it calls the world’s first live agent-to-agent tourism corridor — an AI network linking Red Sea Global and AlUla so two destinations can plan a single visitor journey between them. Federico Pienovi, the company’s CBO and CEO for MENA and APAC, talks about the initiative and why Globant is bringing systems already running in production rather than concepts to the show

The CEO MENA & APAC at Globant discusses how artificial intelligence and real-time data are reshaping fan engagement, what rights holders and host cities will measure, the infrastructure required to run a tri-nation tournament

Federico Pienovi, CEO of New Markets at Globant, shares how the company is redefining industries by blending AI, data, and design to create connected experiences that drive real value

Located in Building 1.15 of the King Abdullah Financial District, the headquarters also houses Globant’s third global “Playground” — an immersive experience centre featuring interactive AI- and sports-themed installations