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Engie Solutions sharpens its focus on decarbonisation in the UAE

Engie’s Smart O&M platform uses AI, IoT, and predictive analytics to transform facility management from reactive to proactive

Rajiv Pillai
Rajiv Pillai

29 September, 2025

Engie Solutions sharpens its focus on decarbonisation in the UAE
Youssef Alaaldeen, UAE energy manager at Engie Solutions/Image: Supplied

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Engie Solutions is playing a pivotal role in advancing energy efficiency and carbon reduction across the Middle East’s built environment. Through its Integrated Facilities Management (IFM) division, the company is helping organisations optimise energy use while supporting national sustainability strategies such as the UAE Energy Strategy 2050. In 2024 alone, Engie’s IFM operations helped avoid more than 10,500 tonnes of CO₂ emissions in the UAE, and the company is on track to achieve 15,000 tonnes in 2025.

At the heart of this strategy is Engie’s Smart O&M platform, a data-driven solution that uses AI, IoT, and predictive analytics to transform facility management from reactive to proactive. From optimising HVAC systems, which account for up to 70 per cent of a building’s energy consumption, to deploying hybrid solar-diesel power plants and Energy-as-a-Service (EaaS) models, the company is embedding decarbonisation into day-to-day operations.

In an interview with Gulf Business, Youssef Alaaldeen, UAE energy manager at Engie Solutions, discusses how the company is helping clients reduce costs, cut emissions, and move closer to net zero.

What is ENGIE’s core mission for energy management in the Middle East?

ENGIE’s Integrated Facilities Management (IFM) entity that operates in the GCC under the brand ENGIE Solutions, drives energy efficiency and decarbonisation across the region’s built environment.. We focus on transforming how buildings are managed and operated, making them smarter and more efficient while aligning with national sustainability goals.

We adapt global expertise to the region’s specific conditions, from the harsh climate to regulatory requirements and client needs. The approach centers on helping clients reduce utility costs through energy-efficient retrofits, comprehensive audits, and the Smart O&M platform, which integrates facility management operations with live energy dashboards and carbon tracking.

In 2024, the IFM division achieved over 10,520 tonnes of CO₂ emission avoidance for UAE clients, surpassing annual targets by 5 per cent. ENGIE’s IFM operations are on track to reach 15,000 tonnes of avoided emissions in 2025 – a 42 per cent increase in energy savings potential.

How is ENGIE working toward “Net Zero Carbon by 2045”?

ENGIE’s IFM division in the GCC executes a phased, data-driven strategy that reduces emissions while enhancing operational efficiency. This process begins with comprehensive annual energy audits conducted per ASHRAE standards, which evaluate existing systems and identify Energy Conservation Measures through lifecycle costing and carbon impact assessments.

Based on audit findings, we then implement targeted retrofits to optimise HVAC, lighting, and control systems. The Smart O&M platform integrates real-time data from connected assets to enable predictive maintenance, fault detection, and energy monitoring. Advanced tools like C3ntinel help establish energy baselines and verify performance.

Meanwhile, our energy team conducts detailed GHG audits using internationally recognised methodologies. These initiatives are backed by ISO 50001 and BEMAS certifications. ENGIE Solutions aligns targets with our clients’ ambitions, often helping them exceed the UAE’s national net-zero target for 2050.

What energy savings can clients achieve through HVAC retrofits?

HVAC systems account for 60-70 per cent of a building’s energy consumption in the UAE, making them a priority for retrofitting. The process begins with ASHRAE Level 1, 2, and 3 audits to identify Energy Conservation Measures and assess their feasibility across various facilities, including commercial, residential, recreational, and industrial settings.

HVAC retrofits typically involve upgrading chillers, pumps, and ventilation systems with high-efficiency alternatives, implementing control strategies, and optimising operational setpoints. Clients regularly achieve energy savings of 20-40 per cent, depending on baseline performance.

At a leading public hospital in Sharjah, ENGIE’s IFM division successfully replaced 10 legacy chillers with high-efficiency models integrated through Smart Operations & Maintenance (SOM) via our SmartBox platform, creating a comprehensive IoT ecosystem that captures real-time operational data. While the hardware upgrade delivered immediate energy and reliability improvements, the real innovation lies in deploying machine learning models through Databricks that analyze circuit temperatures, compression ratios, and environmental factors to generate predictive Asset Health Scores and maintenance recommendations.

How does the Smart O&M platform use AI and data to optimise energy use and maintenance?

Smart O&M is a cloud-based solution that transforms traditional facilities management into proactive, intelligent operation. It leverages data from connected building systems and IoT-enabled assets to optimise both energy consumption and maintenance activities in real time.

The platform integrates AI, advanced analytics, and machine learning to monitor performance trends, detect anomalies, and trigger predictive maintenance before issues become failures. This minimises downtime and reactive maintenance costs while ensuring equipment operates at peak efficiency.

It also provides comprehensive energy dashboards that allow clients to track consumption patterns, carbon emissions, and efficiency metrics. These insights enable informed decisions about HVAC setpoints, operational schedules, and underperforming assets. Smart O&M also enhances service management through automated reporting, work order tracking, and real-time alerts.

Could you highlight your strategy for one of your energy solutions and its regional impact?

ENGIE’s IFM operations deliver energy savings at scale. Our integrated models, including Energy-as-a-Service (EaaS), play a critical role in helping the region achieve carbon reduction targets. EaaS enables clients to integrate solar PV and other renewable technologies without incurring upfront costs or technical risks. ENGIE designs, finances, installs, and operates these systems while clients benefit from clean energy and measurable carbon savings.

A prime example is our partnership with Nissan Middle East, where we signed a Memorandum of Understanding to install a new solar energy system at their regional headquarters in Jebel Ali, Dubai. The solar photovoltaic (PV) system is designed to supply clean energy that will account for approximately 30 percent of the company’s power requirements for its Jebel Ali operations. With installation spanning a total area of 3,000 square meters, the solar PV system is expected to bring over 700,000 KWh of clean energy annually, equivalent to offsetting 333 tonnes of CO₂ emissions.

Under our Power Purchase Agreement (PPA) framework, ENGIE manages the design, construction, financing, operation and maintenance of the solar energy system during the 15-year duration. Following the completion of the contract term, ownership and maintenance of the system will transfer to Nissan Middle East. This project exemplifies how our EaaS model eliminates technical and financial barriers, allowing organisations to pursue energy decarbonisation projects effectively.

For green data centers, the team recently conducted a detailed ASHRAE Level 2 audit at a major regional facility, identifying energy-saving opportunities and implementing solutions under a performance-based ESCO model. By addressing cooling, IT load management, and energy distribution, the project helped achieve high efficiency while maintaining operational excellence.

How do ENGIE’s projects align with national energy strategies like Saudi Vision 2030 or the UAE Energy Strategy 2050?

ENGIE’s operations are strategically aligned with the region’s sustainability agendas, notably the UAE Energy Strategy 2050 and Saudi Vision 2030. These frameworks call for cleaner energy, greater efficiency, and reduced carbon intensity, all areas in which the company has expertise.

The UAE Energy Strategy 2050 aims to increase clean energy to 44 per cent of the energy mix and improve energy efficiency by 40 per cent by 2050. ENGIE contributes through building retrofits, solar PV deployment, integrated facility management, Smart O&M platforms, and Energy-as-a-Service models across government, commercial, and industrial sectors.

Performance-based ESCO contracts ensure measurable reductions in electricity and water use. The division works closely with regulators and local authorities to ensure that services meet evolving policy standards. ISO 50001 and BEMAS certifications reinforce compliance and credibility in delivering results aligned with national priorities.

Can you share a success story that exemplifies ENGIE’s value in energy management?

ENGIE’s IFM division’s partnership with Al Zeina illustrates our innovative approach to energy management. This mixed-use development in Abu Dhabi, comprising residential, retail, and extensive parking areas, faced annual energy bills exceeding AED 2 million from its gas-powered hot water system. In line with Abu Dhabi’s sustainability goals, we partnered with Al Zeina to replace this system with energy-efficient heat pumps. The project’s unique challenge involved installing 18 heat pumps, each weighing 1.3 tonnes, on rooftops without disrupting the community’s hot water supply or using traditional mobile cranes.

To overcome this logistical hurdle, we employed an innovative solution: airlifting the heat pumps by helicopter. This operation was completed in just 12 hours, successfully installing all units without any community interference. The new heat pumps were seamlessly integrated into the existing water system, leading to significant results: a 73 per cent reduction in energy consumption, equivalent to 3.4 GWh annually, and the elimination of 100 tonnes of CO₂ emissions. This project highlights ENGIE’s capacity for technical innovation and creative execution, delivering substantial environmental and financial benefits while ensuring operational continuity.

Beyond Al Zeina, ENGIE demonstrates its value across a diverse UAE portfolio, including data centers, hospitals, and residential communities. Through our IFM operations, ENGIE avoided over 10,520 tonnes of CO₂ emissions in 2024, exceeding its annual target by 5 per cent through initiatives like building retrofits and HVAC optimisation. The division is on track to surpass 15,000 tonnes of avoided emissions by the end of 2025, reflecting its commitment to combining technical expertise, operational excellence, and digital innovation to deliver energy savings, support client sustainability goals, and enhance long-term operational efficiency.

What are the main challenges to implementing energy efficiency projects in the Middle East, and how is ENGIE’s IFM division overcoming them?

Key challenges include harsh climatic conditions, high cooling demands, budget constraints, technical inertia in older buildings, and a lack of awareness about the long-term energy performance benefits. The most persistent challenge, however, is aligning stakeholders on the value of energy upgrades when upfront costs or operational disruptions are seen as barriers.

We address these challenges through flexible business models that de-risk projects, including Energy-as-a-Service and performance-based ESCO contracts, where clients only pay based on verified savings. These models eliminate upfront investment and shift technical and financial risk to us.

Another challenge is the availability of data in older or fragmented systems. Our Smart O&M platform centralises data collection, enables predictive analytics, and drives real-time optimisation, turning traditional facilities into smart environments without full system overhauls.

We actively collaborate with local authorities to ensure compliance with regional standards, such as Dubai’s BEMAS certification and ISO 50001, helping clients meet and exceed regulatory expectations.

What emerging energy trend do you see as most impactful for the Middle East?

The convergence of digitalisation and decentralised clean energy systems is most impactful. AI-powered building analytics, real-time energy management platforms, and predictive maintenance systems are reshaping how energy is consumed and optimised, particularly in the built environment where the greatest savings potential lies.

Simultaneously, decentralised energy generation – encompassing on-site solar PV, battery storage, and hybrid systems – enables buildings to transition from passive consumers to active, efficient producers. This is particularly critical in the UAE and GCC, where grid demand is high and cooling loads account for a significant portion of consumption.

Meanwhile, “As-a-service” models, such as Energy-as-a-Service, are gaining traction, unlocking energy efficiency for clients who previously lacked capital or technical expertise. These models accelerate the adoption of sustainability by removing financial and operational barriers.

The intersection of smart technologies, clean distributed energy, and performance-based business models represents the future of regional energy management – tools ENGIE is already deploying to help clients move toward net-zero cost-effectively and at scale.

What are ENGIE’s IFM division’s top priorities as the region accelerates its energy transition?

ENGIE’s facility management priorities are to scale decarbonisation, drive digital transformation, and integrate these strategies into long-term facility management contracts, ensuring stability, scalability, and accountability.

We are expanding performance-based energy models – ESCO contracts and Energy-as-a-Service – which eliminate upfront capital while delivering guaranteed savings. By embedding these within IFM contracts, energy performance is continuously monitored and optimised throughout the asset lifecycle.

ENGIE is also accelerating the deployment of the Smart O&M platform, leveraging real-time data, AI, and predictive analytics to enhance efficiency, reduce downtime, and identify new energy-saving opportunities. Digitalisation is now a prerequisite for scalable and sustainable operations.

Another focus is sectoral expansion, applying expertise across data centers, healthcare, education, residential communities, industrial zones, and public infrastructure. The goal is to transform buildings into intelligent, efficient, and low-carbon assets within a framework that guarantees long-term delivery and measurable outcomes.

Crucially, ENGIE is working to normalise energy management as an indispensable service, on par with traditional facility management. Just as facility management is essential for smooth building operations, energy management must become a standard element in building operations and asset management.

What’s the key message about ENGIE’s commitment to the Middle East’s sustainable energy future?

ENGIE is committed to accelerating the Middle East’s energy transition by delivering a balanced mix of renewable energy, low-carbon thermal generation, storage, and innovative solutions such as green hydrogen and sustainable desalination. In our Facilities Management division, we focus on accelerating the Middle East’s energy transition by making sustainable energy management an integral part of how buildings and facilities are operated.

The company combines digital tools, innovative performance-based business models, and local expertise to deliver guaranteed energy savings, reduce carbon emissions, and ensure long-term operational resilience. The vision is to integrate energy management seamlessly into facility management contracts, making sustainability routine, measurable, and scalable across all sectors.

This approach supports national net-zero ambitions while transforming buildings into intelligent, efficient, low-carbon assets, driving a reliable and sustainable future for the region.

Family offices must balance legacy with digital-first investing, says IQ-EQ GCCO

GCCO Richard Surrency on how fund managers in the Gulf are navigating demands for operational excellence, sustainability, and a stronger local presence

Neesha Salian
Neesha Salian

29 September, 2025

Family offices must balance legacy with digital-first investing, says IQ-EQ GCCO

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The Middle East is entering a historic phase of wealth transition, with more than $1tn set to pass to the next generation of family business heirs. For family offices in the UAE and across the region, this shift is reshaping governance, investment strategies, and even philanthropic priorities.

Richard Surrency, group chief commercial officer at IQ-EQ, speaks to Gulf Business about how predictive analytics can bridge generational divides, why governance structures are becoming more formalised, and how fund managers in the Gulf are navigating demands for operational excellence, sustainability, and a stronger local presence.

Family offices in the UAE are facing a historic wealth transfer. How do you see the next generation reshaping investment strategies while still honouring legacy and tradition?

The UAE and the wider Middle East is on the verge of a historic wealth transfer. Roughly $1tn (Dhs3.67tn) is moving to heirs and extended family members, with a third of these transitions already underway. It’s a pivotal moment for family offices in the region and they are required to think carefully about how their wealth is structured, protected, and set up for the long term, while honouring the legacy they have built upon.

What’s particularly interesting is the generational difference. Many of the founders built their wealth in a very different world — one very focused on energy and trade. But their successors have grown up in a highly globalised, digital, and asset-diverse environment. That’s naturally changing investment strategies, risk appetites, and even philanthropic priorities. But you can’t ignore tradition. The next generation still wants to honour the family’s legacy and hierarchy, so succession planning is a careful balancing act.

This is where technology, and predictive analytics in particular, can really act as a bridge between generations. Public markets are already using these tools to forecast performance and manage risk, but private markets and family offices have been slower to catch on. For the digital-native next generation, predictive analytics can help anticipate liquidity needs, stress-test portfolios, and spot opportunities across more diversified, sustainable, and global assets.

By using these tools, families can make smarter, forward-looking decisions while keeping strategies aligned with the values that built the wealth. It’s a way to ensure legacy doesn’t get stuck in the past but grows and evolves alongside the family’s wealth.

What kinds of governance or structural changes are you observing among regional family offices as they prepare for this transition?

Many UAE family offices were initially informal structures that relied on personal networks, inherited knowledge, or founder oversight. But now, with the UAE being such a global financial hub and the regulatory environment evolving, there’s a real shift toward formalisation. Frameworks like the DIFC Family Office Regime and ADGM’s Private Family Office regulations are professionalising the sector, giving families a structured way to manage succession.

These formalised structures are becoming increasingly necessary not just to tick the compliance box but to allow families to plan ahead in a practical, future-proof way. Traditional tools like wills or powers of attorney don’t always work when assets span multiple countries and generations. That’s why trusts and foundations are becoming essential. They are flexible, tried-and-tested frameworks that help families manage legal and tax complexities, while still keeping the wealth within the family.

With these structures in place, family offices today are better equipped to navigate these transitions. And with experts helping them along the way, the next generation can both preserve their legacy and adapt to a rapidly maturing and competitive market.

Gulf sovereign wealth funds are pushing managers to demonstrate operational excellence beyond just returns. What does this mean in practice, and how are fund managers adapting?

Operational excellence in the Gulf has always been about building investor trust. But today, as regulatory complexity and competition increase, it’s also about creating a real competitive edge in the GCC asset management sector.

This is where operational alpha comes in. It’s all about what happens behind the scenes. Fund managers are seeing that success is no longer just about picking the right assets, it’s becoming more about how efficiently and professionally the fund operates overall. Every process, from fund administration to compliance, has to run flawlessly, because any misstep can become a real risk to delivering investment returns.

We are seeing fund managers increasingly turn to technology such as predictive analytics, real-time data, and automation to help them anticipate risk, improve governance, and boost performance in cross-border operations.

We’ve seen sovereign wealth funds increasingly tie commitments to a local presence and capital allocation. How does this reshape the role of international fund managers operating in the Gulf?

There’s a surge in international investment in the Gulf. Looking at the UAE specifically, FDI hit Dhs167.6bn in 2024, and the government is aiming for Dhs240bn annually by 2031. While these numbers explain why more fund managers are moving in, the real driver is sovereign wealth funds. PIF in Saudi Arabia, Mubadala in Abu Dhabi, and the Qatar Investment Authority aren’t just investing globally, they’re shaping the rules of the game for fund managers in the region.

These SWFs now want managers to have a local presence and commit capital to the Gulf if they want backing. That’s why you’re seeing global asset managers opening offices in Riyadh, Abu Dhabi, and Dubai. But it’s not just about showing up. Fund managers here also need to demonstrate operational alpha, running their operations efficiently and professionally behind the scenes. They need strong local teams, scalable operations, and compliance across jurisdictions.

Dubai’s financial sector is showing the scale of this in real time. Company registrations are up 32 per cent in H1 2025, including asset managers, hedge funds, and family offices.

Turning to infrastructure, the Middle East is building out its data centre capacity at speed to support AI and cloud services. What risks and opportunities do you see in this expansion?

We are seeing a big increase in data centre development. Growth rates are nearly 20 per cent a year globally, and a huge part of that is coming from the Middle East, driven by AI, cloud services and ambitious national digital agendas.

The opportunity is huge. Governments are investing heavily in digital economies, hyperscalers are committing capital, and the region’s geography makes it an ideal bridge between East and West as a hub for data infrastructure. Examples include Khazna Data Centres in the UAE unveiling a 100 MW AI facility in Ajman, Amazon Web Services investing $5.3bn in new data centres in Saudi Arabia, and OpenAI partnering with UAE-based G42 to build its Stargate UAE AI data centre in Abu Dhabi, which will become one of the world’s largest.

The challenge is that while these facilities are central to future progress across nearly every sector, they also create a new kind of energy and resource demand that few decarbonisation or electrification strategies anticipated. Data centres need large amounts of constant power. Where renewables are still scaling and power consumption is rising across the board, the challenge is to prevent added strain on the grid and avoid falling back on traditional power sources.

Supporting AI and cloud services effectively is about building with both speed and smarts—through clever site selection, diversified energy procurement or rigorous ESG performance tracking. This will strengthen resilience and open the door to new sources of capital and long-term competitiveness.

There’s growing scrutiny on the environmental footprint of data centres. How can operators in the region realistically balance growth with sustainability?

The scrutiny on the environmental footprint of data centres is only going to intensify, particularly in regions like the Middle East where water scarcity and high temperatures put added pressure on operators.

An average data centre can consume over a million litres of water a day for cooling, which is simply not sustainable. The way forward is to make sustainability part of the operating model from the start. Closed-loop cooling systems and the use of reclaimed water can reduce dependence on scarce resources. Long-term renewable energy agreements and on-site solar can ease reliance on the grid while strengthening investor confidence.

Transparency also matters. Reporting against recognised metrics like power usage effectiveness (PUE), water usage effectiveness (WUE) and carbon usage effectiveness (CUE), and aligning with global standards, sends a powerful signal to regulators, customers and capital providers. Growth in the sector is inevitable, but the operators that demonstrate they are building responsibly will win investor trust and be positioned for long-term success.

IQ-EQ has a strong global footprint. From your perspective, what makes the Gulf region distinctive in terms of client expectations, regulation, and growth potential?

The Gulf is unique because investors and family offices place huge importance on trust, transparency, and high-quality service. Fund managers here are under pressure from rising investor expectations and liquidity challenges, so outsourcing fund administration or compliance has become a way to build trust and professionalise operations. Regulators are also raising standards, pushing firms to adopt best practices and align with institutional-grade frameworks.

On top of this, the market is tech-forward. Investors expect tools that can keep up with fast growth, and AI and predictive analytics are increasingly being used to anticipate risks, manage liquidity, and make faster, data-driven decisions.

Looking ahead, where do you see the greatest opportunities for institutional investors and family offices in the Middle East over the next five years?

There is significant opportunity in private markets. The latest DIFC report forecasts that private market assets will exceed $30tn by 2030, so it’s no surprise that wealthy individuals and family offices are increasingly looking here. At the same time, there is growing demand for modern, personalised fund administration, especially from younger family offices seeking more sophisticated, tailored solutions.

With that kind of growth, firms need tools that help them stay ahead. Investors want more than PDFs — they want real-time, usable data. AI is already helping automate and speed up fund administration. Predictive analytics is a game-changer here, helping managers anticipate risks, spot opportunities, and deal with liquidity challenges before they become a problem. With the Middle East embracing digitisation and a tech-first approach, we’re going to see more of these tools shaping private markets.

Dubai Police luxury patrol fleet: New AI-powered Mercedes cars hit the streets

The newly inducted vehicles include the Mercedes SL 55 AMG, Mercedes GT 63 AMG, and the Mercedes EQS 580, a fully electric model

Gulf Business
Gulf Business

29 September, 2025

Dubai Police luxury patrol fleet: New AI-powered Mercedes cars hit the streets
Image credit: Dubai Media Office/ Website

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In line with World Tourism Day celebrations on September 27, Dubai Police has expanded its elite patrol fleet with the addition of three luxury vehicles from Mercedes-Benz.

Represented by the Tourism Police Department under the General Department of Criminal Investigation, the force unveiled the new additions, which are equipped with state-of-the-art sustainable transport systems and advanced artificial intelligence features, a Dubai Media Office report said.

Read more-Dubai Police ranked world’s most reputable police force by study

The launch ceremony was led by Brigadier Saeed Al Hajri, Director of the General Department of Criminal Investigation, and attended by senior officials from both Dubai Police and Gargash Enterprises, the official dealer of Mercedes-Benz.

Image credit: Dubai Media Office/ Website

The newly inducted vehicles include the Mercedes SL 55 AMG, Mercedes GT 63 AMG, and the Mercedes EQS 580, a fully electric model. Each car is designed with cutting-edge AI systems and interactive displays that offer real-time updates to drivers, ensuring both high performance and enhanced situational awareness.

Brigadier Al Hajri noted that the fleet expansion reflects Dubai Police’s commitment to adopting the latest automotive innovations, while also enhancing the police presence at high-traffic tourist hubs such as Burj Khalifa, Mohammed bin Rashid Boulevard, and Jumeirah Beach Residence (JBR).

Image credit: Dubai Media Office/ Website

Enhancing safety at tourist hotspots

“Our aim is to bolster the sense of safety and security at Dubai’s key tourist attractions,” said Brigadier Al Hajri. “These luxury patrols also enable officers to engage with visitors, provide assistance, and further strengthen the community-oriented image of Dubai Police.”

He also praised the strong, ongoing partnership with Gargash Enterprises, underlining the importance of aligning with global leaders in automotive excellence to achieve strategic policing goals.

Thomas Schulz, General Manager of Mercedes-Benz Cars, expressed pride in the collaboration: “This partnership with Dubai Police underscores our joint commitment to sustainable, future-focused mobility. We are honoured to see our vehicles serve in such a vital public safety role.”

The ceremony concluded with an exchange of commemorative shields between Brigadier Al Hajri and Mr Schulz, marking another milestone in the evolving alliance between Dubai Police and Mercedes-Benz.

Majid Al Futtaim – Retail’s CEO on how Bright Bites blends play, learning, and healthy food

Dr Günther Helm, CEO of Majid Al Futtaim – Retail, explains how the new concept blends play, learning, and healthier food choices

Neesha Salian
Neesha Salian

29 September, 2025

Majid Al Futtaim – Retail’s CEO on how Bright Bites blends play, learning, and healthy food
Image: Supplied

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Majid Al Futtaim recently unveiled Bright Bites, a new retail concept described as the world’s first supermarket designed specifically for children. The initiative blends shopping, play, and learning in an effort to encourage healthier eating habits and more balanced food choices among young people in the UAE.

To understand more about Bright Bites and its wider role in Majid Al Futtaim’s retail strategy, we spoke with Dr Günther Helm, CEO at Majid Al Futtaim – Retail. Here are excerpts from the conversation:

Bright Bites has been described as the world’s first supermarket designed for kids. What was the inspiration behind launching such a unique retail ecosystem in the UAE, and how do you see it shaping children’s relationship with food and nutrition?

Bright Bites was inspired by profound insights from listening to our teams and our customers and based on a simple but powerful belief that kids who eat better, feel better and do better.

As a purpose-led company we wanted to address this pragmatically, by addressing global concerns related to malnutrition and childhood obesity while supporting our customers through a daily real-life challenge – preparing a lunchbox that is more nutritionally balanced and appealing to children aged 4-11.

It’s an important moment where vision meets purpose and retail is truly shaping the habits of future customers – the children of today.

By putting children at the heart of their food journey – through a holistic ecosystem; the Kids Supermarket, the Bright Bites Academy, and the Bright Bites School Programme – we’re helping them make informed choices, have fun with food, and create lifelong positive associations with more nutritionally balanced eating.

The initiative blends gamification, learning, and play with shopping. How do you see this experience-driven approach redefining what retail means for families and the next generation of customers?

Majid Al Futtaim’s founding vision is to create great moments for everyone, everyday. As we continue honouring this legacy, we are reshaping the retail experience to capture the hearts and minds of our customers in ways that matter to them.

We are leading with purpose and reimagining the future of retail by creating more meaningful experiences that deliver value beyond the checkout and leave a lasting impact. With Bright Bites, we’ve built a space where shopping is interactive, educational, and fun. Kids can shop independently using the first-of-its-kind Bright Bites 2-in-1 play-and-shop card, unlock games, and learn as they go. This helps kids build decision-making skills, encourages independence in a trusted environment, and makes better options more appealing. It builds early brand affinity, influences long-term habits, and redefines retail as a platform for wellbeing, education, and community engagement. This is impact.

For families and the community, we have created a multi-purpose hub; the Bright Bites academy – a place that sparks conversations about food and nutrition and holds workshops that simplifies adopting more nutritionally balanced lunchboxes. 

Childhood nutrition is a pressing issue globally. How does Bright Bites align with the UAE’s national priorities in health, education, and sustainability, and what kind of real-world impact are you aiming for?

Bright Bites is aligned with UAE Vision 2031 and the UAE National Nutrition Strategy 2020–2030, supporting national goals in health, education, and sustainability by making more nutritionally balanced choices accessible, affordable, and appealing.

Developed with certified nutritionists and behaviour change experts, it’s built around an evidence-based ‘Pick Your Five’ framework – aligned with the UK Eatwell Guide and UAE dietary guidelines – which encourages children to choose one item from each of five food groups: fruits and vegetables, mains, dairy, beverages, and mindful snacks. 

Simple and practical, this framework helps create lasting, more nutritionally balanced habits.

With the Bright Bites school programme we are also supporting teachers and schools:

1. Introducing the ‘Pick Your Five’ system through gamification, vibrant characters, and practical tools.

2. Ready-to-use resources including lesson plans, activity guides, and logistical support.

3. Aligned with internationally recognised frameworks such as the UK Eatwell Guide and UAE national dietary guidelines.

4. Developed with certified nutritionists and behaviour change experts to ensure credibility and impact. The programme brings fun, theatre, and competition to the heart of Bright Bites.

Our ultimate goal is to enhance nutrition literacy and empower future generations to make informed, healthier food choices.

Read: Majid Al Futtaim reports 23% jump in H1 profit on digital push, property growth

Majid Al Futtaim Retail operates nearly 500 stores across the region, with Carrefour as a flagship brand. How does Bright Bites fit into your broader retail portfolio, and do you see this model expanding beyond the UAE?

Right now, Bright Bites is exclusively available at Carrefour in the UAE, and it strengthens our position as a market leader in innovation and family engagement. It’s a unique differentiator in our portfolio – combining retail, education, and wellbeing in one holistic ecosystem.

While the UAE is our launchpad, the potential for future rollouts is exciting, and we’ll ensure that any expansion stays true to the core mission of empowering families and encouraging better eating habits. Any expansion plans to other countries will be carefully evaluated based on factors like regional demand, partnerships, and the unique nutritional and cultural aspirations in each market.

Looking at your wider retail strategy, where do you see the biggest growth opportunities in the coming years? Are there new concepts, technologies, or regions that you’re prioritising?

Our growth strategy is anchored in three pillars: innovation, customer experience, and sustainability – all while staying committed to caring for our customers and communities, actively listening to their needs, and delivering solutions that make a real difference.

As we look forward, we will continue developing concepts and formats that resonate with our customers and that support food security, local suppliers and producers. We will also continue investing in our omni-channel approach and expanding our digital capabilities across markets.

As an Emirati owned company we hope to continue building on our legacy in the UAE and the region and to continue evaluating and exploring opportunities that matter.

Beyond retail, Majid Al Futtaim has built a strong ecosystem across malls, leisure, and entertainment. How important is it for you to integrate these different touchpoints, and how does that benefit customers and strengthen your growth story?

Integration is one of our biggest strengths, and it’s absolutely crucial to our growth journey and our commitment to our founder’s mission – ‘Creating Great Moments for Everyone, Everyday’. Whether it’s shopping in our malls, visiting our leisure destinations, or engaging with our retail brands, customers experience a consistent standard of quality and service.

For Bright Bites, this means we can amplify the concept through our wider ecosystem, leveraging our diverse touchpoints to create a 360-degree engagement strategy. This cross-platform approach ensures that Bright Bites messaging reaches families where they live, shop, and play, reinforcing positive food associations and strengthening brand connection and loyalty.

This integration allows us to make a tangible difference in their everyday lives, aligning with our care commitment towards our customers and communities.

Can you share some key retail trends you are seeing currently that can transform the retail industry especially in the GCC?

Three trends stand out. First, experience-led retail: customers seek meaningful interactions, which is exactly what Bright Bites delivers. Second, purpose-driven consumption: people are choosing brands that align with their values, especially around health and sustainability. And third, digital integration: from personalised offers to customised promotions and advertising, to seamless omnichannel shopping, technology is shaping the future of retail.

In the GCC, these trends are amplified by a young, connected population that is open to innovation. Bright Bites sits at the intersection of all three trends, delivering immersive experiences, a clear social purpose, and digital engagement through gamification. This makes it a model for the future of retail in the region.

UAE travellers alert: Free first-class tickets, seat sales and millions of miles

These campaigns not only reward customer behavior but also reflect the growing role of loyalty programmes as core revenue drivers

Nida Sohail
Nida Sohail

29 September, 2025

UAE travellers alert: Free first-class tickets, seat sales and millions of miles
Image credit: Getty Images

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In a bold alignment of marketing strategy, customer retention, and elevated traveler experience, the UAE’s top airlines, Etihad Airways, Emirates, and Air Arabia, have rolled out a wave of loyalty-led campaigns aimed at redefining value for their flyers. These initiatives, featuring everything from bonus miles and credit card perks to anniversary raffles and deep seat sale discounts, underscore a regional shift toward data-driven, experience-rich loyalty ecosystems.

Read more-How AI is powering UAE travel in 2025: More bookings, less fraud

With global aviation well into its post-pandemic rebound and Middle Eastern carriers competing for premium and mass-market passengers alike, airlines are no longer just selling tickets, they’re selling lifestyle memberships, where every purchase, swipe, or mile flown feeds into a broader rewards narrative.

At the heart of this strategic rollout are three key components:

  • Etihad Guest is harnessing financial partnerships to deliver co-branded credit card benefits, exclusive vouchers, and the chance to win first-class tickets—all targeted toward affluent and aspirational UAE-based customers.
  • Emirates Skywards is celebrating 25 years of loyalty innovation with a global activation campaign featuring millions of giveaway miles, airport surprises, and a striking new aircraft livery.
  • Air Arabia, the region’s leading low-cost carrier, is focusing on future demand stimulation by opening a Super Seat Sale for early 2026 travel, catering to value-seekers planning ahead.

Together, these campaigns not only reward customer behavior but also reflect the growing role of loyalty programmes as core revenue drivers and brand equity multipliers for regional airlines. In an increasingly crowded and competitive airspace, differentiation comes not only from seat quality or network size, but from how well an airline makes customers feel seen, valued, and rewarded beyond the aircraft cabin.

Here’s a detailed look at what’s on offer, who’s eligible, and why these loyalty campaigns mark a defining moment in the evolution of airline consumer engagement in the UAE.

Etihad Guest: Five limited-time credit card deals take off

Etihad Guest, the award-winning loyalty programme of Etihad Airways, has unveiled five powerful new offers for UAE residents in partnership with four major local banks. The promotion is open to those who apply for co-branded Etihad Guest Visa Credit Cards before 30 September 2025, offering substantial rewards that go far beyond routine travel miles.

Mark Potter, Managing Director at Etihad Guest, explained the strategy behind the campaign:

“These offers are designed to help our members travel further, travel better, and enjoy the value of being part of the Etihad Guest family… We’re proud to partner with leading banks to ensure that our members benefit from the best travel and lifestyle perks in the region and beyond.”

The highlight of the campaign is a raffle draw for new cardholders, offering a chance to win two return first-class tickets, a premium experience valued at tens of thousands of dirhams.

The five limited-time Etihad Guest credit card offers:

1-Win two return first-class tickets

UAE residents who apply for any eligible Etihad Guest Visa Credit Card by 30 September 2025 will be automatically entered into a raffle draw to win two return first-class tickets to any global destination serviced by Etihad Airways.

This grand prize allows everyday spenders to potentially experience the pinnacle of luxury travel, transforming routine credit card usage into a life-changing journey.

2-First Abu Dhabi Bank (FAB)

Customers applying for the FAB Etihad Guest Infinite Visa Credit Card stand to earn up to 220,000 bonus Etihad Guest Miles, a fast-track to Gold Tier status, a Miles Discount Voucher of up to 75 per cent, complimentary airport transfers, and airport lounge access. This offer is valid until 30 September 2025.

3-Emirates NBD

Applicants for the Emirates NBD Etihad Guest Visa Card will enjoy a waived annual fee for the first year, up to 200,000 welcome miles, fast-track access to Gold Tier, and a Miles Discount Voucher of up to 50 per cent. The offer is open until October 30, 2025.

4. Abu Dhabi Islamic Bank (ADIB)

The ADIB Etihad Guest Visa Covered Card offers a substantial 225,000 welcome miles, Gold Tier fast-track, and a Companion Voucher for select travel bookings. Valid through 30 September 2025.

5. Emirates Islamic

Applicants for the Emirates Islamic Etihad Guest Visa Card can earn up to 100,000 welcome miles, fast-track to Gold Tier, and receive two 60 per cent Miles Discount Vouchers. This offer remains valid until December 31, 2025.

All offers come with respective bank terms and conditions, including credit eligibility and application deadlines. Members can apply directly via partner banks, referencing Etihad Guest.

Etihad Guest members can redeem their miles on Etihad Airways, over 25 airline partners, worldwide hotel stays, exclusive vacations, or shop for premium products via the Etihad Guest Reward Shop.

Emirates Skywards celebrates 25 years with massive global campaign

As it marks a significant 25-year milestone, Emirates Skywards, the loyalty programme of Emirates and flydubai, is celebrating with a splash: 25 days of rewards, bonus miles, and a 25 million Skywards Miles raffle that could make one lucky traveler a mileage millionaire.

Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, highlighted the significance of this global campaign:

“Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world… Thank you for being at the heart of our story.”

Highlights of the 25-year anniversary celebration:

25 million Skywards Miles raffle

Skywards members can enter a prize draw between September 25 and October 20 by earning miles through eligible bookings or purchases. Prizes include:

  • 1 winner of 1 million miles
  • Multiple prizes of 250,000 and 100,000 miles

Bonus Miles Offers

  • 50 per cent extra miles on Emirates and flydubai bookings
  • 25 per cent bonus miles on spend across airline partners, Skywards Everyday merchants, Skywards Miles Mall, Skywards Hotels, and eligible credit cards
  • Up to 50 per cent bonus miles for buying or gifting Miles

DXB Terminal Activations: Surprise & Delight

From October 1–5 (Terminal 3) and October 8–9 (Terminal 2):

  • Interactive games with Skywards Miles as prizes
  • Complimentary lounge access and Duty Free vouchers
  • Free ice cream via Skywards-branded trucks

‘Spot the Tag’ campaignskywards miles,

Special luggage tags at baggage belts in Dubai International Airport can unlock:

  • Emirates-branded merchandise
  • Lounge passes
  • Bonus Skywards Miles

Premium surprises for longtime members

Loyal premium members may receive surprise tier upgrades, cabin class upgrades, and exclusive anniversary gifts.

To mark the occasion, Emirates is also launching a limited-edition aircraft livery featuring a bold silver “25 Years” decal, set to fly across Emirates’ global network from October.

Air Arabia: Super Seat Sale to open on September 29

While Emirates and Etihad lead with rewards and exclusivity, Air Arabia is addressing the value-driven market with a practical incentive: its upcoming “Super Seat Sale” will open bookings on September 29, 2025, for travel starting February 17, 2026.

Known for its budget-friendly fare strategy, Air Arabia’s seat sales are often snapped up quickly. This early-bird promotion gives passengers a chance to plan well in advance, ideal for families, business travelers, and bargain hunters.

Customers will have a limited booking window, and due to high expected demand, early action is encouraged. The airline has not yet revealed specific fare discounts or destinations, but past sales have included deep reductions across its regional and international routes.

This initiative helps the airline manage seat inventory and cash flow while allowing customers the flexibility to align travel with long-term plans and holidays.

Loyalty as strategy: The sky is the limit

Taken together, these offers represent more than short-term promotions, they reveal a strategic shift across UAE airlines toward deeper customer engagement, data-driven personalisation, and lifestyle integration.

  • Etihad Guest is leveraging banking partnerships to embed travel into daily life.
  • Emirates Skywards is enhancing its global prestige with milestone celebrations and member-first rewards.
  • Air Arabia is capitalising on price sensitivity by rewarding early bookings.

Whether you’re a First-Class aficionado, a budget explorer, or a savvy credit card user, there’s never been a better time to maximise loyalty in the skies.

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai

RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy

Gulf Business
Gulf Business

28 September, 2025

Baidu, WeRide, Pony.ai secure permits for autonomous driving trials in Dubai
Image: Dubai Media Office

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Baidu’s Apollo Go, WeRide and Pony.ai have been granted permits by Dubai’s Roads and Transport Authority (RTA) to conduct autonomous driving trials on the emirate’s roads, enabling the companies to begin deploying vehicles for on-road testing across urban Dubai.

The move adds a new dimension to Dubai’s public transport ecosystem through RTA’s partnerships with the three companies.

By leveraging autonomous driving technologies and fleet operation expertise, all required tests and operations will be conducted to ensure the vehicles adapt seamlessly to the city’s local environment.

RTA collaboration to help Baidu, Pony.ai, WeRide set set global benchmark

Through collaboration with RTA, Baidu’s Apollo Go, WeRide and Pony.ai aim to co-build a global benchmark for smart mobility and contribute to solidifying Dubai’s position as a world-leading autonomous city.

The implementation builds on agreements signed earlier this year between RTA and the three companies, ensuring timely execution of RTA’s roadmap to introduce autonomous taxi services in Dubai, in line with the emirate’s ongoing development across multiple sectors.

The initiative supports Dubai’s wider push to adopt autonomous mobility solutions and reinforce its global leadership in smart mobility. RTA’s partnerships with international players in the sector represent a step towards achieving Dubai’s Smart Self-Driving Transport Strategy, which targets converting 25 per cent of all mobility journeys into autonomous trips across different modes of transport by 2030.

Read: Here’s why WeRide, Uber expect Abu Dhabi’s ride volume to double

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